INTERVIEW WITH
STYLE DRIVE
VOLUME 1, NOVEMBER, Rs 100/-
REHA SUKHEJA page 3
TREND REPORT page 4
RIOT OF COLOURS PERO by Aneeth Arora Review read on page 7
TARUN TAHILIANI AND THE SINGH TWINS SPRING SUMMER 2014 page 2
Cool ways how fashion week used Instagram, Twitter, Facebook hashtags? read on page 8
WHATS TRENDING THIS SS15? READ ON PAGE 4,5
RIOT OF COLOURS
TARUN TAHILIANI SPRING/SUMMER 2015
Tarun Tahiliani, the Ace designer, closed the show with his artsy SS15 collection. The runway looked like a walk into a museum, and the clothes looked beautiful adaptations of miniature paintings. Works by The Singh Twins played muse to the collection. Reviving the technique of miniature painting and blending it with modern iconography, they create an unconventional interpretation of art. The show was a riot of colours and prints across his signature silhouettes, The collection also showcased wibrant bandis, bandhgalas and sherwanis in a mix of traditional and modern propensity. Concept saris, dhoti saris as well as traditional saris, flowing silk kaftans, lungi skirts, jewel tees add richness and luxury to the assortment. A vivacious colour palette of orange, red, yellow, sombre white as well as sensuous black livens up the ensembles. Resham, classic chikankari and craftsmanship maintain the signature regal elements of the brand while still reinventing it’s position as an art-inspired one. Make up was nude pinkish look with red smokey eyes which stole the show. Hair tied up in a turban head band. Another make up look was blue winged eye liner with white dots under the wing.
NIKITA YADAV
DIVAS LIVE PREETI DHAKA Few years when Preeti was travelling for work a
Did you always want to become a model? No, I wanted to become a pilot and have taken training for the same before becoming a model. I might get back to it because I am equally passionate about being a pilot as I am for modelling. Were you interested in fashion before you became a model? Yes, absolutely. How did you get into modelling? A photographer approached me and then uploaded pictures of the shoot on social media, I got amazing response and now I am here. What’s the best part about modelling? The best part about modelling is that we can choose the days we want to work. So, if we don’t want to work on a certain day, we don’t *laugh* Bad part about modelling? There’s no bad part about modelling, if I had to pick something I don’t like much is the hassle and torture with hair backstage.
photographer spotted her and assumed she was a model. He asked for her pictures and then it all started. It’s been 5 years that she is a model and is a well-recognised face in the industry. “Advertising was my main plan” was the instant reaction when I asked her about her initial plan in life. She accepts the fact that travelling is the best part that modelling has given her, she has travelled across the country as well as abroad. Switzerland,Paris, Sri Lanka, Dubai. When asked about the perks of being a model, the buddying model expressed with content that the biggest perk is that one doesn’t need to go for work literally, “I don’t need to wake up each day and go for work. I can work for 10 days a month and I am sorted.” She added, “And then I can travel, meet a lot of interesting people.” With the hectic and monotonous lifestyle, I asked her how she dealt with the fast paced life where they’re always bound to look beautiful, to which she replied, “I eat well and sleep well. Not too many night outs.”
REHA SUKHEJA
What’s that one quote you swear by? “Never say never!” You wont know what life gets you. You cant be too sure of anything actually.
Something you hear a lot at work? The work is so exciting yet the most heard sentence is “I’m so bored!” 5 things you cant leave home without? Wallet, BB cream, Lip balm, Perfume, Glasses and Smile.
Your achievements as a model? I was the first runners up for the Miss Universe India paegent. Best memory of modelling? Sabyasachi and Manish Malhotra are my favourite designers. My best memory in 4 years was after my first fashion show where I walked the finale for Manish, and as I came back to the green room to change and leave, he saw me, stopped me and said that we need to work again and he told my number and that feeling was fabulous and then my second favourite memory would be when I walked for Sabyasachi after many many years of modelling.
Fitness and beauty mantra? I don’t believe in compromising. I eat everything that I want to but then I hit the gym regularly. Also, my dad’s from Haryana and my mom is British. I don’t really use make up normally, thanks to mom for my skin.
What’s your idea of a day off at work? On my day off I don’t really chill because that’s a part of my job, you meet people, you’re working and chilling alongside. So the idea of a day off would be going to animal shelter and take biscuits and feed them.
Preeti’s idea of a day off is just a good sleep till afternoon and good food, staying indoors watching movies and working out. The model hit’s the gym religiously and doesn’t compromise with food. She explains her satisfaction to where she is and the good work she does keeps her motivated. After a funny chat session, Preeti concluded that she can not leave home without kajal, lipgloss, music, sunglasses and perfume.
Did you always want to become a model? NO. “My plan was to go the normal way, graduation , post graduation , MBA, job…but then my mom silently went and put my name for Miss Universe India and they liked me and selected me to be in the pageant and then on wards I learned how to walk the ramp and started doing shows like Lakme Fashion Week and Bridal week, eventually.” Were you interested in fashion before you became a model? “Never,ever. I didn’t know head-or-tail abot fashion, I was one of those boy next door.” What’s the best part about modelling? “The best part about modelling is that you get to travel a lot, I have been to across country, Africa, Vancouver, Miami, paris, Geneva, Malaysia.”
What keeps you motivated? Because if it wasn’t for my mom right now, and for what she slightly did and what I cursed her for earlier, I wouldn’t be in this profession and I wouldn’t have even thought of being a model, would have probably gone the normal way of what everybody does. And instead of planning for the years coming in, I rather just enjoy what I have right now. I am just going with the flow and enjoying it. 5 things you can’t leave home without? Lip balm, Shades, Mint, Phone, Sunscreen Favourite beauty product? Mascara Workout/Fitness regime? I do yoga. I don’t hit the gym much. I can eat whatever I want to, but in moderation.
TREND REPORT
SPRING SUMMER 2015
EYEWEAR
SHIVAN AND NARRESH
JOSH GORAYA
SANCHITA
TARUN TAHILIANI
HEMANT AND NANDITA
Shivan and Narresh set the runway on fire, quite literally, with models dressed in minimalistic resort wear made with sharp lines and the fresh-out-of-the-water look. The stylish eye wear completed the look. JOSH GORAYA manifests contemporary art and modern youth. Those bold eye wear definitely made a mark. Designer Sanchita’s collection with ruffled pleats, graphic prints and models walking down the runway in studded vintage sunglasses. Tarun Tahiliani staged a presentation focused on cut and quality. The pret line was bold and colourful, with a creative edge. Round , funky mirrored eye wear was seen alot. Working with light summer fabrics and a graphic palette, the duo, Hemant and Nandita sent out relaxed pieces including Ikat print trousers tiered miniskirts, summer jackets and shifts and the statement sunglasses.
............................................................................................................................................................................
QUIRKY PRINTS
ROOPA REMMARAJU
NIDA MAHMOOD
NIHARIKA PANDEY
RAHUL SINGH
HEMANT&NANDITA
Quirky prints were majorly seen on the runway this season. From bird prints by Rahul Singh to the fascinating colours and silhouettes by Nida Mahmood. Steam engines, lipsticks, dollar bills, the quirkiness on the runway was beyond anticipation. Melbourne based Indian designer, Roopa Pemmaraju’s brand showcased a line blending exotic Australian bird prints with Indian weaves. Niharika Pandey’s eye catching printed silhouette with bold text, the mismatched footwear marked the quirkiness in her collection. Rahul Singh’s quirky appliqued cape and sheer embroidered pants highlighted his collection.
............................................................................................................................................................................
INDIGO
RAJESH PRATAP SINGH
NIDA MAHMOOD
HEMANT&NANDITA
URVASHI KAUR
MRINALINI
DEV R NIL
Indigo colour was seen a lot on the runway at the Wills Lifestyle India Fashion Week Spring Summer 15. Rajesh Pratap Singh’s shirt and skirt completed with a scarf wrapped around the neck. Nida Mahmood’s indigo saree which was draped very interestingly and looked very fashionable and comfortable. Hemant and Nandita’s ikkat printed one-shoulder dress. Uravashi Kaur’s tie-and-dye saree. Mrinalili used the most prominent fabrics like cotton, khadi and raw silk. Her color palette included variations of only two colors dark green and mostly indigo and shades of blue. Dev R Nil’s indigo jacket gracefully combined with indigo patterned kurta and pants.
............................................................................................................................................................................
PASTELS
NIDA MAHMOOD
EKA
REHANE
ATSU
PALLAVI MOHAN
A summer wardrobe is incomplete without yummy sorbet shades and delicate pastels. EKA by Rina Singh with its hand woven handloom clothing. Atsu’s modern oriental collection in all pastels. Nida Mahmood’s quirkiness with varied silhouettes and headgear. Pallavi Mohan’s collection encompassing a lot of sheer in her feminine style. Rehane’s box-y silhouettes, all drenched in pleasing pastels.
............................................................................................................................................................................
4 THINGS I LOVED AT WIFW SS15 WHITES
Shweta Kapur’s label 431-88 displayed monochromes, premium fabrics in a metallic sheen were the focal points of the collection. Wendell Rodricks’ collection took its inspiration from Indian Yoga and its effect on the mind, body and soul. With shift dresses, kurtas, separates and capes made from khadi, cotton and linen the show had a calming sense like that of a spiritual journey.
............................................................................................................................................................................
LOOSE FITS
The usage of sheer fabrics through layering, combined with an opaque sub-layer was a big hit. Mrinalini played with basic silhouettes and colour gradation. The garments included flowy drapes bordered with simple horizontal lines. Jumpsuits, striped and sheath clothes with crinkled pyjamas. Designer Neeta Bhargava’s garments were inspired by global warming and pollution with models walking the ramp holding their own miniature outfits in a cage. Neeta Bhargava’s collection gave a lot of attention to drapes and prints in order to bring depth to the collection. The theme was to bring humanity back into nature. The color palette included indigo, smoky black, dawn orange, whites.
............................................................................................................................................................................
SNEAKERS
Mrinalini’s spring collection delivered sheer minimalism. Models were seen wearing flat white sneakers, spray painted to complement the looks. Shweta kapur’S label 431-88 showcased structured silhouettes juxtaposed with soft draping, and accessories like black heeled sneakers, leather handbags and vinyl bucket bags. The whole collection was kept simple with a spoty edge.
............................................................................................................................................................................
HEADGEAR
Nida Mahmood lived up to her classic quirkiness with her designs presented in bright shades, prints and headgears in a collection named ‘Good luck Irani cafe’. masaba’s collection showcased two dominating prints-the patakha and delicate florals. These prints were combined with earthy motifs of zodic signs. Masaba, complimenting the backdrop, the music and the garment, the hair was tied with garlands and patakhas hanging down.
............................................................................................................................................................................
PERO
LOVE ON FOILAGE BY ANEETH ARORA
The collection was called ‘Love on Foilage’. Aneeth Arora stayed true to her aesthetics with delicate , breatable fabrics with light layering. The collection included dresses, shorts, waistcoats, shirts, skirts, blouses and kaftans in fabrics like linen, cotton chanderi, khadi and silk. Cutwork, crochet and hand embroidery with floral motifs. The silhouettes were simple but with details like tie-ups,
beaded collars, tucks etc. Makeup was basic but the bright berry lips elevated the look along with large floral headgear as a part of each ensemble. Sneakers in vivid neons and jewel tones gave a sporty feel.
5 COOL WAYS
FASHION WEEK USED HASHTAGS AND SOCIAL MEDIA #WILLSFASHIONTAG booth
Magic of the drones
Live coverage of the ramp
Building the pre-event buzz
Hashtags on Social Media Facebook, Twitter was extensively used during the glamorous event, Instagram was used in cool ways too. The account which is followed by more than 3K fashion lovers, saw the brand posting cool videos, backstage pictures, magic of the drones, and much more. To bring innovation to the Indian digital world, the premium fashion & lifestyle brand from ITC has debuted #willsfashiondrone – drones fitted with GoPro cameras that will float around capturing moments of the fashion week. According to the company release, “Throughout all 5 days of the fashion week, the Drone will be flying over the venue, capturing the best moments of the fashion week providing a panoramic view on a live camera. Not only that, the Wills Drone will also float over the crowd and make them smile with many surprises!” Instagram – the popular photo and video sharing network with more than 200M monthly active users has been popular primarily because of fashion bloggers.