FusePump Brochure

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We love your product data. And you’d be amazed at what we can do with it. Using our awesome web-scraping technology, we gather product information directly from e-commerce websites, and other digital sources. We optimise this data for use in a range of marketing applications – from online channel integrations and dynamic advertising content, to e-commerce intelligence and referral marketing solutions.

Smart data for digital marketing. We want marketers to succeed at digital marketing, and become confident and proficient in their use of data. We can manage and distribute huge volumes of product data, reaching more cosumers and encouraging interaction with products, no matter which channel we present them in. We present useful insights that allow marketers to report in a meaningful way – right down to product level.

Sell more online. With high quality data and smart e-commerce solutions, FusePump helps brands and retailers to improve their online performance (whether you sell directly to consumers online or not).


MULTI-CHANNEL MARKETING

BRAND E-COMMERCE

FUSEPUMP DIGITAL


MULTI-CHANNEL MARKETING

Tools for proper product promotion in any online channel.


Multi-Channel Marketing If you sell products online, FusePump can help. We extract your product information, optimise the data, and distribute it into as many digital marketing channels as you desire. Skilled in the creation of perfect product data feeds, FusePump lets you explore new avenues to reach customers – and use your products to increase clicks and sales. We can also provide reports on the performance of your product marketing – and make recommendations for improvements and new channels to try. Your consumers don’t dwell in one place, and neither should you. Good multi-channel marketing pushes your products in front of more of the right people. And FusePump makes it simple.


Product Data Management FusePump’s Data Management Platform allows our team to provide you with all the benefits of simple, effective and profitable multi-channel marketing. We can upload your product data (in a number of ways) and publish this information into multiple online marketing channels, quickly and easily, in the correct format. Our user-friendly interface then allows you to measure performance at a product or channel level, against almost any marketing metric you require.

Account Management Flexible

Involved

We can access your

Your dedicated account

product information in

manager will oversee

a number of ways, from

everything, from

a feed, an API or site

implementation to

scraping technology.

integration and beyond.

Helpful

Knowledgeable

Our client services team

You can sit back and

are active, reactive

relax. No work is

and proactive – so you

required from you or

can expect quick, agile

your own technical

responses.

team.

Speak to us about how we can get your products in front of more people.


High Quality Data The key to everything we offer is high quality data. Our processes and expertise mean that the data we provide is accurate, consumable and comprehensive… so it will work hard for you in every online channel.

FusePump has provid

data feed that we can

most important thing.

ed us with a product

trust, and that’s the It means that we can

be confident that whoev er accesses our product is getting the best, and most relevan t, information. It offers qua lity, reliability and peace of mind. Wh ether working with affiliates, or any of Go ogle’s services, it always provides us with exactly what we need.

John Ashton notonthehighstreet.com


Affiliate Marketing Tools Our Affiliate Marketing tools help clients, affiliate networks and publishers to tap into the benefits of smart, data-driven, performance-based marketing. We provide your network with high quality, comprehensive and reliable product data feeds to drive more than just brand awareness: engaging, dynamic content will give you a huge number of quality sales leads. With FusePump’s tools, affiliates can create, tweak and publish brilliant advertising content (easily) – from listings to branded adverts and interactive widgets.

Performance Marketing Hub We offer advertisers a central location for all their affiliate marketing activity, in the form of a bespoke Performance Marketing Hub. Fully branded, fully customisable and easy to manage, it contains everything your affiliates could possibly need in order to promote your products.

• FeedCreator, for bespoke product data feeds • AdCreator, for adverts that show off product attributes

• WidgetCreator, for ads that let people • •

explore and filter an entire product inventory Third party applications, social media widgets, existing digital assets and survey functionality Enhanced communications and better relationships

Whether you’re a retailer or an affiliate network, get in touch to find out how we can help.


BRAND E-COMMERCE

Solutions for brands to play a central role in e-commerce marketing.


Brand E-commerce With our clever solutions, you don’t even need to sell directly to consumers online. Work closely with your retailers to make sure your products are getting the exposure they deserve.

E-commerce Intelligence Wouldn’t it be nice to know how your products were being promoted online? When your retail partners sell your stock for you, it’s crucial to monitor ‘how’ and ‘where’ your products are shown. Step forward FusePump’s E-commerce Intelligence platform, with sophisticated analysis and reporting tools. See where your products are shown on category, brand and search results pages, deep within retail partner websites. Monitor competitor performance and use the insights to shape pricing, campaigns, and retailer relationships.

Coverage & ranking

Ratings & reviews

Content validation

Competitor information

Price tracking

Related products


BuyNow

Bring your product offers to wherever consumers are browsing. FusePump’s award-winning technology collects product offers from your retail partner websites. Your brand displays these product offers (with trackable links) – on your website, in social media, through display and retargeting adverts, in email campaigns – and consumers click on their preferred deal. They are then taken to the product page or the basket on the retail partner website. Your brand gets full visibility of the purchase process; retail partners receive highly qualified sales leads. And, most importantly, consumers enjoy a consistent, straightforward user experience whenever and wherever they engage with your products – and a shorter path to purchase.

Ask us about our various BuyNow solutions for brands.


FUSEPUMP DIGITAL

Creative and engaging ways to use product data.


FusePump Digital Use product data to inject life into your online advertising. By putting products and product attributes at the centre of your digital assets, FusePump Digital will help you improve conversion rates and user engagement. Our in-house team of creative experts all have a background in web development. They combine technical mastery and creative prowess with the product data that FusePump can expertly extract, in order to take your online advertising to the next level. From display ads to interactive widgets, dynamic on-site content to full e-commerce websites, FusePump Digital can make product data do much more for your brand than you might expect.

We can work more quickly and more efficiently than most agencies. So why not let FusePump look after your digital content?


Take a look at some of the creative ways our clients are using product data...

Lastminute.com ‘Inspire Me’

BuyNow Display Advert


Sky Affiliates Widget

Marks & Spencer iPad App

For more examples, please visit:

fusepump.com/showcase


Speak to us today Email: sales@fusepump.com Telephone:

+44(0)20 7199 7850

Website:

www.fusepump.com

Address:

20-23 Greville Street,

London EC1N 8SS

@FusePump


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