PORTFOLIO PAN MEIXIU
PAN MEIXIU Female Chinese 20 Aug 1991 +39 3247433545 meixiu.p@gmail.com P.za Pompeo Castelli, 6, Milan, Italy http://meixiu.weebly.com/
Curriculum Vitae EDUCATION 2009.09-2013.06 BA in Industrial Design South China Agricultural University
2012.07 Exchange in Prince of Songkla University, Thailand
2013.09-now MA in Product Service System Design Politecnico di Milano, Italy
EXPERIENCE 2011.05-08 Photojournalist, Yangcheng Evening News, China
2011.12-2012.02 Graphic Designer India Trust, India
2013.03-05 UI Design Intern, Lizhi Network Technology Co. , Ltd. , China
SKILL
LANGUAGE
Photoshop
Chinese
Illustrator
Cantonese
After Effect
English
Premiere
Italian
INTEREST
Travel
Photography
Collection
Sport
Movie
Music
2014.04 Exhibitor at Merging Exhibition during Milan Design Week
Content: #01 BALA#06 NCE PHOTOGRAPHY #05 SOUL
#04 DUO
#02 HÉ #03 BUSTOP+
BANLANCE Project Time: 2013.10-2014.01 Work Category: Teamwork Cooperator: Museo Nazionale della Scienza e della Tecnologia Exhibition: Merging Exhibition during Milan Design Week
BRIEF We cooperated with MUST shop belonging to the National Museum of Science and Technology in Milan. In addition to a museum gift store, MUST Shop is a cultural concept store and always following the education mission. The second main concern is that finding nice and innovative items focusing on or connected to environment oriented issues and to eco-sustainability.
RESEARCH Starting from the brief, we chose the topic “learning by doing� and the target customers from 6 to 9. Then we have carried out several times of on-field research and desk research. By analyzing daily routines of children from 6-9(washing, eating and sleeping), we have the concept of A DAILY OBJECT serving the purpose of FOOD EDUCATION.
Products in MUST shop.
Washing
Daily Routine Sleeping
Eating
Food Education & Daily Object
SCENARIO According to the concept, we developed several scenarios about a balanced diet and made prototypes to test if the scenario works or not. After an iterative process, we refined our scenario and final shape.
SCENARIO 1
In scenario 1, we used magnetic material to create our persona and the food icons. When you eat a sufficient amount of food, the man will present a food square, like the picture in the middle. When the food icons exceed the boundary of the square, that implies you eat too much.
SCENARIO 2
You did not eat enough food
You eat too much food
sweet fat dairy grain fruit&vegetable
In scenario 2, we decided to use wood for the drop shaped strut and pvc transparent for the cilinder. We have 5 cilinders for 5 categories of food, according to the food pyramid. For the cilinder just cut and put a cork at both ends. And in the cylinder we want to put something to represent the food category. For example, we put some flour to represent the grain.
SCENARIO 3
FRUIT AND VEGETABLE
Green: fruits and vegetables 5 pieces per day
PROTEINS
Orange: proteins 1 piece per day
DAIRY
light blue: dairy 3 pieces per day
SWEETS
Pink: sweets 1 piece per day
CHARBOIDRATES
Yellow: carbohidrates 4 pieces per day
Our aim in this scenario is that to become stronge and invincible as a real superhero you have to eat in an health and balanced way everyday. We divided this “superhero” into several parts and each part represents one kind of food. If you eat too much, you stuff too much plastic into the body, the “superhero” will obviously become fat.
SCENARIO 4 This scenario we call it equilibrium. We discovered two prototypes of this scenario. Then mainly idea is that you put what kind of food what you ate on it. Only if you eat correctly, it will become balanced. At last we selected the second prototype as the final one and detailing it.
FINAL PRODUCT We chose this as our prototype and it should be more detailed. As we have peer review with MUST shop, they advised us to redesign the identity of each category of food. More importantly, we should strengthen our theoretical foundation, like how to quantificat the food.
We made some researches on Internet and we decided to use our hands to measure the quantity of food, that means through this way the children can learn how to use their bodies in order to understand if they are eating in the correct way. We also redesign the stick and the icons hanging on the string.
FRUIT&VEGETABLE
CARBOHIDRATES
DAIRY
PROTEINS
SWEETS
1 portion: 2 handsfull
1 portion: 1 palm
1 portion: palm for milk thumb for chees
1 portion: 1 fist
1 portion: 1 index
Then we create a storyboard to explain how does it work: The object is hanging without any weight, in this moment the sticks are not in balance. During the day every time you eat a portion of food you hang a weight of the right type on the corrispondent stick. If you eat the right number of portion for each food group all the stcick, at the end of the day, it will be in balance. Otherwise you will notice some differences.
The final product was being exhibited in MUST shop in the National Museum of Science and Technology in Milan, also being exhibited in 2014 Milan Design Week. And you can see our video on https://vimeo.com/104835522
HĂŠ-THE HOME OF DESIGN Project Time: 2014.05-2014.06 Work Category: Teamwork Cooperator: 2015 Milan EXPO/Chinatown Projects being presented at EXPO Gate
BRIEF We worked on projects for Milano Social Expo: services and solutions co-designed and delivered by milanese ethnic communities(mainly Chinese community) to improve the welcome system for Expo 2015. And we chose the topic “Designers at the service of the Chinese community�.
IDEA Our basic idea is Chinese Business Owners provide space to Designers to showcase works at the EXPO. Keywords: #promotion #mutual exchange and benefits #EXPO #cultural encounters #network A map stating our basic idea: expertise
skills
Designer
money
time
Tailored designed solution
mutual exchange
Chinese Businessspace time man
Showcase of Promotion design products for the EXPO Pop-up events
Owner
Designer
> Mediocre business
> Student/Young Graduate
> Wants to stand out
> Wants exposure
> Ambitious and Enterprising
> Ambitious and Creative
RESEARCH We have interviewed with several space owners, introducing our project and ask whether they are willing to collaborate with EXPO and join our project, then we got some insights.
Spazio Otto
Ce’tang
Already has links Selling clothes and with EXPO and objects made by Chinese institu- Chinese designers tions
Chateau Dufan
Jingyong
Oriente store
Dazhong Tofu
Wants to know our project more clearly
Willing to participate in the EXPO
Wants to collaborate to help him design and use his space appropriately
Not interested in EXPO
Insights from the interviews:
> Professional Designers disinterested, too low key. Young/Student Designers attracted by visibility.
> Owners busy, limited time to give despite enthusiasm.
> Need detailed plan to understand involvement.
CONCEPT OF SERVICE After one week’s research and interviews, we consummated our service and made it more detailed. “Hé” is a series of pop up design exhibitions hosted in unexpected spaces in Milan, for EXPO 2015. Facilitating the discovery of niche local shops, restaurants and businesses whilst creating welcoming and vibrant homes for design, giving the opportunity for young designers to be showcased
Offering Map:
Branding tools Endorsement
Organiser
Membership
Branding tools Spacematch Membership
Designer
Space Owner
Space
Works
Pop-up Exhibition
CO-DESIGN The players: Co-design
Organiser
Designer
Space owner
Visitor/ costumer
4
5
6
7 io Ma nn r ai ke re t
3
qu es t
2
qu i es nte O tio ra w nn ct ne ai ive r re W ha td es i ex gne po rs se re sp on Vi sa su bi ali lit se ie d s 3D W al k + thro W u ha gh ti M f oc ku p w pl eb at si fo te rm
qu es t
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1
Interactive Questionnaires: In order to establish participation and interest whilst building a personal relationship, we conducted the interactive questionnaires with space owners. This allowed reconstruction of key elements to highlight their needs and preferences. This is a critical moment in our co-designing process to ensure that we had genuine stakeholders.
What Designers Expose: We asked designers to draw what they would like to showcase if they were involved We found it a useful excercise to understand what could be exposed, but not that englightening
Visualised responsibilities: We want to establish and understand what each player will be responsible for. All the responsibilities represented by 14 blocks, categorised into 4 topics -exhibition, design, money, events. The players can choose what kind of responsibility they are willing to take. This helps us to understand the balance that we need to facilitate effectively
3D Walkthrough+What if: To collectively refine system and understand everyone’ s role, we created a 3D representation of our service, where people were invited to do a run through and write down questions on blue post-its or suggestions on yellow post-its. After this, we found it effectively in highlighting issues we hadn’t considered fully.
Platform User Test: To demonstrate to owners the platform and receive feedback, we showed the owners a mock-up of the platform and discussed new refined service. We got positive feedbacks that reassured us that the updated version of our service would work from owners point of view. He DESIGN BOXES
Questionnaire
Name_________ Gender_________ Age_________ Nationality_________ Current _________ Position_________ 1.Do you have any experience of an Exhibition? How is your experience? □Yes □No 2.Now we get a chance for you to exhibit your design in a local chinese shop in Milan, would you like to participate？ □Yes □No 3.How much effort would you like to offer？ The product you would like to display is ： □the project I am doing or I already done Exhibition How long would you prepare you project？ □1-2 weeks； □1 month； □depends
□willing to design something new especially for
□3 months；
the work percentage in this duration □≤25% □25-50% □50-75%
□longer than 3 months；
□75-100%
would you like to pay money for attending the exhibition? □yes □no □not sure, depends how long would the exhibition be？ □≤a week □≤one month
□prefer longer
would you be there to look after your project on exhibition? □yes □no if someone buys your project, how much percentage of the profit would you like to share with the shop owner？ ____________%
8.would you like to do some design / decoration for the shop？ □yes □ no
9.if you are helping the shop owner to do some design, what would you ask for？ _____________________________________________________________________________________________________ _____________________________________________________________________________________________________ _____________________________________________________________________________________________________
Questionnaire: We did online questionnaires and asked potential customers if they would like to attend such kinds of exhibitions. We found out mostly what we had expected, but it was useful to get some clarifcation.
10.if you got a shop and you can decide everything on your won. what kind of shop it would be?what kind of style it would be? which part would you design for it? _____________________________________________________________________________________________________ _____________________________________________________________________________________________________ _____________________________________________________________________________________________________
You can check our co-design video on: https://vimeo.com/105125147
INTERACTION STORYBOARD This is the interaction storyboard explaining how does this service work step by step.
Owner
Designer
Costumer
Organisor
Platform
Knows Hè through ADVs
Visits the online platform
Fills the format to partecipate
Feedbacks from organisor
Pays for the membership
Enter in direct contact
Give in comple online
nfo for Send the ete their design project pages
Build the exhibition
Exhibition Discover the adds to HÊ’s exhibition with the map map
Visits the exhibition
Buy design Rates the and/or shop/design products in er on the the shop platform
SYSTEM MAP These maps explain how the finance, material and information flows among the stakeholders. Financial flow Material flow Information flow
Membership Fee
Organiser
Membership Fee
Space Owner
Designer
Spacial costs: i.e. hosting/discounts
50% profit share Extra Custom
Work costs: i.e. transport/materials
Pop-Up Exhibition
50% profit share
Organiser Promotion Exhibition Communication Space Owner
Designer
Space
Works Pop-Up Exhibition
Organiser
Organisation Space Owner
Designer
Collaboration Feedback Pop-Up Exhibition
EVIDENCES OF THE SERVICE Visual Identity:
Website and Application:
Brouchure of Exhibition:
Brouchure >Page 1<
Logo www.homeofdesign.com
Get to know Milan by following the path of the most nderrated hidden treasures in the city, whilst viewing global emerging talent at the home of design.
Website
Short description of the service
Label for the stand: > Adaptable for each shop NECKLACES
> 10 x 14 cm > White cardboard
Label for >fro
Personal project 2013 Spring ’14 Art Direction and Lookbook. We collaborated with designer Jessie Randall to create an upbeat and playful lookbook for Loeffler Randall’s Spring ‘14 collection. The combination of fresh prints and whimsical poses results in animated dynamism that is equally feminine and sporty.
Logo
Short des project an storytellin
Photo and of the des Design by
Anne Kiusk
You can also check the video about our service on: https://vimeo.com/105125145
CHINA TOWN
Brouchure >Page 2<
Brouchure >Page 3<
Lunshuo tech shop via paolo sarpi 27
Spaziotto via farini 14
Jubin Via Paolo Sarpi 11
Photo of the host shop
15.05.2015
Date of the opening event
Maps
Open Spaces via Paolo Sarpi 31
Chateau Dufan Via Paolo Sarpi, 2
List of all the shops involved and their addresses
NAVIGLI Ce’Tang Corso di Porta Ticinese 103
>back<
Individuals Via Vigevano 11
Opening Event (Cètang shop) There will be a launching party to mark the beginning the exclusive exhibitions of the home for design, spread throughout two dynamic areas of Milan.
Description of the event and more details
scription of the nd the concept(easy ng for all the target)
Via Autari 27
Detailed map of Milan and complete calendar of the events
Quercialuce Milano Ripa di Porta Ticinese 17
Gogol Via Savona, 101
More information will follow.
the stand ont<
Atelier Bigetti
NECKLACES
Label for the stand >flap<
Personal project 2013 Spring ’14 Art Direction and Lookbook. We collaborated with designer Jessie Randall to create an upbeat and playful lookbook for Loeffler Randall’s Spring ‘14 collection. The combination of fresh prints and whimsical poses results in animated dynamism that is equally feminine and sporty.
Flap
d name signer
QRcode to visit the profile page of the designer and shop Design by Discover more on our website Anne Kiusk www.homeofdesign.com
Website
BUSTOP+ Project Time: 2014.05.12-2014.05.16 Work Category: Teamwork One-week Workshop
RESEARCH In a metropolitan like Milan, there are nearly 2500 bus stops all over the city where people spend most of their time doing nothing except for waiting for the bus. How can we turn such a boring space into a lively city spot?
BORING SPACE mirroring checking information
meeting place doing nothing
smoking playing phone
reading
Opportunity: As one bus-stop is connected with surrounding community, why not turn it into a lively city spot to show street culture in EXPO?
Powerground Homefood Neighbor TED
Bus Stop+Local Community=?
CONCEPT This idea “BUSTOP+” is through giving the community toolkit to help them create their own “hybrid bus-stop”. In such co-creation way, they will have more social connection with each other. Meanwhile, different “hybrid bus-stops” in the city together form a new network for city identity, which is meaningful for special event, such as EXPO.
Toolkit Design:
HAMMER
TAPE
SCISSORS
CALIPER
BRICK
ROPE
TYRE
WOOD
DRILL
TOOL
MATERIAL
WEB
ENERGY COLLECTION
COMMUNITY COMPETITION
OFFSET ELECTRICITY BILL
The toolkit contains three categories of cards— tool, material, web. Tool card shows how the community can build the bus stop. Material card shows what can be used in the process. Web card shows possible content on platform. This toolkit helps users co-create and engaged.
SCENARIO Scenario 1: Powerground After getting the toolkit from the organizer, Community A discuss among the members and decides to create a â&#x20AC;&#x153;power- groundâ&#x20AC;? bustop. Powerground can produce energy through doing exercise such as swinging. The energy is then stored in the bus stop for future charging services for others. Here, Users can see how much energy he creates through online platform and use it to offset his electricity bill. Besides, interesting competetion among communities can be held online.
Discuss and co-create
Charge your device
Use the toolkit to build the bus stop
See energy produced
Play to produce energy
Offset electricity bill
Competition among communities
Scenario 2: Homefood
Got the toolkit and build the bus stop
Mr. White book a day
Cook and upload the story
Scan QRcode to see the recipe and story
Ms. Red buys the cake
Friendship get!
Community B creates a bus stop for “home food” with toolkit. Mr. White books Tuesday as his “food day” through online platform. When he is preparing his food, he also records and uploads the video online. On Tuesday, Home food bus stop shows not only the food but also the story of Mr. White on a blackboard. Ms.Red buys one cupcake from the machine while waiting for the bus. She scans the QR code and finds the secret recipe of Mr. White. Finally, they become friends through the service.
Scenario 3: Neighbour-TED
Record Speech and upload
Neigbors watch and get inspired
Scan QRcode and “like” it CommunityC has a NeighborTED bus stop. Mr. Talent records his speech at home and uploads it on the web platform. The speech is shown on the screen in the bus stop the next day. The passengers can watch it in the bus stop or download it by scaning the QR code to watch it on the way. They get inspired by the speech and “like” it. Mr. Talent gets popular and is able to book one day to give a live speech in the bus stop. When he is giving the speech, every bus stop can broadcast his show. If passengers want to continue to listen to the speech, they can scan the QR code on the screen to watch it and comment it on the way.
Live speech
Broadcase the show
You can also check the video about our service on: https://vimeo.com/105125144
DUO-FOODBOX Project Time: 2014.05.19-2014.05.23 Work Category: Teamwork Cooperator: a.b.m. Italia S.p.A. One-week Workshop
BRIEF When the KIS foodbox was placed in the shelves, it is not obvious for customers to discover the sealing of the foodbox, which is the determinant to consume. Therefore we need to redesign the foodbox, in order to make it looks more hermetic.
CONCEPT Inspiration: The lock mechanism male-female allows to see immediately if the lid is closed. It is composed by two parts that coincide between each other. Through the connection of the two elements, you can perceive the limit that make the lock system totally hermetic.
We made some prototypes to test our ideas.
PRODUCT
DUO follows the male-female concept, using coloured rubber that surrounds the edges of the box. The waves structure of the material increase the sense of closure, the material and the combination of colours make DUO a product to display. The new design has not only aesthetic, but also functional: the edges are more curved to help the opening of the lid.
HOW TO USE
Every day you can choose your favourite colours combination. Duo can be stacked without any lipping problems due to the border on the lid.
Duo is characterized by a tab on each corner of the lid. You can easly open it from every corner and you donâ&#x20AC;&#x2122;t need to pay attention looking for the right opening point.
The waved structure helps you to understand immediately if Duo is precisely closed.
You can carry Duo with you where you want glad to show it to your friends.
You can combine the lid with the right box following the color of the rubber stripe in the bottom part of the container.
CONTEXT OF USE
Flaunt your Duo in a picnic in the park, or when you eat with your friends on a grass. It is very functional, because it keeps your food safe, but also it can be your perfect fashion accessory for your lunch time.
Duo is perfect for the office, you can put it in your bag and use it to warm the food in the microwave oven. You can easily recognize your lunchbox because is colorful and follows your mood and your colour preference.
EXHIBITION
“SOUL” Concept of Wearable Olfactory Display Project Time: 2014.05-2014.07 Work Category: Teamwork
CONCEPT The product concept, Soul, is a mobile-application-assisted, emotion-oriented self-controlled, scents-carrying bracelet. It is designed to comfort users by giving off different scents according to different moods, which is detected via human physical health data, and atmosphere.
Our sketches and prototypes.
PRODUCT The bracelet itself is a accessary which can produce numerous kinds of scents via mixing six basic scents.
Net holes for letting the fragrance out.
Clip which collects human body health data and controls the process of choosing, mixing different scents.
Tails with three basic fragrance in each side.
Connection of clip and tail
The physical switch is at the waists of the center piece, which is under the solid-looking soft skin.
Lightening when charging
Charger: Bluetooth charging system. Battery is deeply buried into the center piece without usersâ&#x20AC;&#x2122; reach. Users only have to lie down the bracelet on the tray to turn the charger on. And they can simply take away the bracelet while the charger automatically shuts down.
HOW IT WORKS Default Mode:
Wear the Soul bracelet
Switch on the hidden button in the center part by squeezing on both sides.
The bracelet guesses the user’s mood by analysing all the health data and gives off scents according to the customized setting.
Customized Mode:
Connectted by bluetooth, user can select a recipe from the ‘Soul+’ application, or create new scent and sharing the experience with friends on this platform.
The fun to create scent by The fun to own create own combining the 6 fragrance oil scent by combining the 6 on the screen. fragrance oil on the screen.
Dandelion
Rain
START
START
Watermelon
Peonies
START
START
Variouscustomised customised collections. Various collections. 10 minutes duration of display. 10 minutes duration of display.
You can also check the video about our concept on: https://vimeo.com/105125146
PHOTOGRAPHY WORKS From 2013.10 to 2014.07
PAN MEIXIU +39 3247433545 meixiu.p@gmail.com