A guide to the brand
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Introduction Objectives Logo Typography Color Interactions
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Introduction People love to classify themselves
Anything from what color they are, what food they are, or what celebrity they should be with to what horoscope they are born under or how quick to anger they should be, people seek to possess factors of identification and enjoy being part of a select group. Beyond a general interest and fascinating discoveries, studying the psychology of personality is extremely important for self-awareness, selfacceptance, and self-improvement, as well as understanding and improving interactions with others on a daily basis. Analyzing personality helps increase integrity, building a stronger sense of self to aid in informed decision-making and interactions with the world. It helps individuals understand wants and needs and control actions; recognizing patterns in life leads to the ability to prevent negative actions and to improve life. Furthermore, understanding the thought patterns of others opens eyes to differences and similarities and increases respect and tolerance.
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INTRODUCTION
Objectives
A guide to the brand
The Museum of Personality strives for the following:
To educate guests on their individual personalities through interactive and engaging activities.
OBJECTIVES
To help guests evaluate their personality types and traits to increase awareness, acceptance, and improvement of self, and to understand actions and improve informed decision-making.
To help guests maintain positive interactions by understanding the thoughts and behaviors of others.
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Logo The museum logomark is a blend of two symbols.
Triangle
Psi
The triangle connotes a plethora of personal meanings: spirit, mind, and soul; energy; change, the trinity, stability.
Ancient Greece being the birthplace of personality studies, its symbol of psychology, the mind, and the soul is appropriate.
The result is an elegant, interlocking mark representing the merge of psychology studies and understanding of the mind. The mark is strong and bold, speaking confidently of personality.
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LOGO
7 A guide to the brand
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LOGO
9 A guide to the brand
Typography
A Carton
abcdefghijklmnopqrstuvwxyz
Aa Asap Regular
A B CDEFGHI JK L MNO P QR S T U V W X Y Z ab cdefghijkl mn op qr s tu v w x y z Italic
A B CD EFGHIJ K L M N O P Q R S T UV W X Y Z a b cd efg h ijklm nopqr stuv w x y z Bold
A B CD E F GH I J K L M N O P Q R S T U V W X Y Z ab cd ef g h ij kl mn op q r s t u v w x y z Bold Italic
A B CD E F GH I J K L M N O P Q R S T U V W X Y Z a bc d e fg h i j kl m n o pq r s t uv w x y z
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TYPOGRAPHY
Color
PMS 1765 0 38 21 0 A guide to the brand
248 175 174 PMS 157 0 19 60 0 249 162 94
PMS 134 0 11 45 0 255 225 155
PMS 365 12 0 29 0 226 237 195
PMS 3375 35 0 25 0 165 217 201
PMS 2645 40 36 0 0 154 156 205
COLOR
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Interactions As guests move through the museum, they will complete personality classification activities to learn about their traits and characteristics. The Museum of Personality presents seven classification exhibits.
Favorite color
Temperaments
Nature vs. nurture
Indicates general
The fundamental
Innate qualities compared
personality tendencies
personality types
to personal experiences
Left vs. right brain
Big 5 personality traits
Logical tendencies
The five main descriptive
Myers-Briggs type indicators
vs. creative tendencies
factors of personality
Measure of psychological preference and perception
Type A and B theory Indicates mood tendenceis
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INTERACTIONS
Temperaments
Nature vs. nurture
Left vs. right brain
Melancholic
Mostly nature
Left
Choleric
Mostly nurture
Right
Myers-Briggs type indicators
Type A and B theory
Cautious vs. Curious
ENTP
B
INTJ
C
Organized vs.
ENFP
D
Careless
INFJ
A guide to the brand
Each test is associated with a hue, and each test’s result is represented by a value of its hue.
Sanguine Phlegmatic
Big 5 personality traits
A
ESTP Reserved vs.
ISTJ
Outgoing
ESFP ISFJ
Cold vs.
ENTJ
Friendly
INTP
(Favorite color)
ESTJ Sensitive vs.
ISTP
Confident
ENFJ INFP ESFJ ISFP
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Each guest’s individual triangle is activated with his or her favorite color. Upon completing classification activities, the colors of the results will be added to each guest’s triangle to create a unique triangle. Examples are shown.
John Favorite color: blue
Left-brained
ESTP
Average of big 5 traits
Type B
Mostly nurture
Melancholic
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INTERACTIONS
A guide to the brand
Jane Favorite color: yellow
Left-brained
INTJ
Average of big 5 traits
Type D
Mostly nature
Choleric
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Peter Favorite color: green
Left-brained
ISFJ
Average of big 5 traits
Type C
Mostly nature
Phlegmatic
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INTERACTIONS
A guide to the brand
Alyssa Favorite color: red
Right-brained
ISFJ
Average of big 5 traits
Type A
Mostly nurture
Melancholic
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If ever in doubt, refer to this guide. Make us proud by using the Museum of Personality brand to express uniquenss and individuality.
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CONCLUSION