creative
MARKETING SOLUTIONS
INSIDE
10 GREAT TIPS FOR PROMOTING YOUR
BUSINESS ONLINE
THE IMPORTANCE OF
WEB & SOCIAL MEDIA IN TODAY'S WORLD
PROMOTIONAL
APPAREL & MERCHANDISE
SOLUTIONS
Contents
About Us ..........................................................................................2 One Source Marketing ......................................................................4 When You Want It All Or Just Some ........................................................................................ 5 Creative Design ................................................................................6 Effective Print ..................................................................................8 Promo & Apparel ............................................................................10 Online Solutions .............................................................................12 10 Great Tips For Promoting Your Business Online ......................................................................14 Case Studies ..................................................................................16 The Importance of Social Media ..................................................................................22 Add Extra Impact with Video ...........................................................25 Our Portfolio ..................................................................................26 Head Office Building 3, 112 Bush Road, Rosedale, Auckland 0632, New Zealand PO Box 302-179, North Harbour, Auckland 0751, New Zealand
Avondale Office Level 1, Unit C, 485 Rosebank Road, Avondale, Auckland 1026,
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ABOUT
US
Partner with AMPM to realise your brand’s full potential. Tap into our wealth of creative and production experience and gain access to our pool of industry specialists.
We enjoy what we do and gain satisfaction in delivering what our clients require, on-time and to budget. If you succeed, we succeed! We embrace change and promote education and upskilling. Let’s face it, you have to or you will be left behind. From brand identity and collateral to brochures, packaging, catalogues and annual reports, our
talented creative design studio combines concept and strategy to deliver engaging results. In our business, creativity is only successful when it achieves commercial results. Clear strategic planning creates the platform and plots the course for intelligent creative solutions.
It is not our role to be predictable or ordinary. Our clients engage us to reveal greater possibilities for their brands, that is what we do. We explore boundaries, then set new ones.
project management, and budgeting are all integrated for a seamless workflow When our clients entrust us with their brand – we commit wholeheartedly to solving their problems. Our strategic thinking and the quality of our work
Our reputation is not built solely on what we deliver – it is also built on how we deliver it. Our Planning,
prove our desire for their success.
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ONE source MARKETING Providing products and services to help your sales grow. Whether you need strategy, creative, design, printing, online web services, email marketing, tradeshow development, direct mail creation or promotional items we are the ONE SOURCE that can help.
AMPM provides a massive range of products and services that are needed to create more sales, brand awareness and loyalty. Growth in sales starts with a plan or strategy and without this it is difficult to measure success or to see where improvement to the outcomes can be made. If you need the total one source marketing service you get a team who provide you with first class products and services that are cost effective and provide solutions on time and on budget. We provide unbiased offerings which means we want the best solution for you. We are a marketing company that provides products and services, not a production company who provides marketing. Make no mistake there is a big difference.
Creative & Design We are a creative agency who bring your ideas to life exactly the way you imagined them, with your projects completed quickly, with absolutely no compromise on creative quality. We design your work with creative solutions and yet we also know what is needed to implement these creations.
Print Printing, digital, offset web, packaging, labels, brochures, catalogues etc... we help you make the best choices and we can provide them all. The fast pace of change within digital print solutions are challenging us to redefine what is now and can be in the future, the right path to take.
Online & Web Services For your business and internet marketing services you can trust AMPM. We have a global team of web designers, programmers, internet consultants and online marketers. Our team is creative, professional, and environmental. Not only do we design, program, host and market websites, but we also develop e-commerce shopping carts, email newsletter campaigns, blogs and social media, as well as online marketing campaigns. We even set up and maintain many social networking sites (such as Facebook, Twitter, Youtube, LinkedIn, Google +) for our clients.
Promo & Apparel Imaginative promotional items, the latest apparel and attention grabbing merchandise will boost your brand to stand out in today’s marketplace. AMPM has a vast range of promotional items and corporate merchandise on offer. We have the flexibility and trading relationships to source product, either locally or directly from our offshore manufacturing partners.
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Creative
DESIGN WORK From brand identity and collateral to brochures, packaging, catalogues and annual reports, our talented creative studio combines concept and strategy to deliver engaging results. Strategy In our business, creativity is only successful when it achieves commercial results. Clear strategic planning creates the platform and plots the course for intelligent creative solutions.
Creative It’s not our role to be predictable or mediocre. Our clients engage us to reveal greater possibilities for their brands so that’s what we do. We explore the boundaries, then set new ones. A brand won’t stand out from the crowd by imitating others.
Process Our reputation isn’t built solely on what we deliver. It’s also built on how we deliver it. Our planning, project management, and budgeting are fully integrated with our creative approach for a seamless workflow.
Results Our clients never doubt our passion for their business. When they entrust us with their greatest asset – their brand – we commit wholeheartedly to solving their problems. Our strategic thinking, the conviction in our presentations, and the quality of our work all demonstrate our desire for their success.
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Effective
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PRINT MANAGEMENT You name it, we can print it! From flyers, brochures, posters, stationery and point-of-sale material through to complex corporate annual reports or fashion catalogues. With so many options, methods and approaches to consider in the production of today’s print requirements, it’s good to know that AMPM has the expert knowledge necessary to produce quality work, utilising the most appropriate and up-to-date techniques. Our solid supplier relationships and expert print management skills ensure brilliant results – on brief, on time and on budget.
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Innovative
PROMO & APPAREL Maximise the impact of your message with innovative promotional items. Challenge us to deliver new and exciting products sourced from today’s best global suppliers and achieve real cut-through on your next campaign. Innovative promotional items, the latest apparel and attention grabbing merchandise will boost your brand to stand out in today’s marketplace. AMPM has a vast range of promotional items and corporate merchandise on offer. We have the flexibility and trading relationships to source product, either locally or directly from our offshore manufacturing partners.
LOCAL SUPPLIER NETWORKS Enjoy a wide range of quality items, quick solutions and small quantity options.
ASIA PACIFIC A massive range of products and suppliers with reduced prices for bulk purchases. New innovative items and custom made products are available.
ICONIC NEW ZEALAND CLOTHING BRANDS NEW ZEALAND-MADE GIFTS Kiwiana, New Zealand artists, handmade, New Zealand themed.
APPA AMPM are proud members of the Australasian Promotional Products Association – the professional trade association specifically for the promotional products and promotional marketing industry. APPA members are the top promotional product companies in the region.
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Online SOLUTIONS
Maximise your online presence today to connect with your audience in a dynamic and interactive environment. From websites, e-commerce and e-marketing to social media, AMPM provides you with the tools to get results.
E-Marketing The Internet has been described as the world’s least expensive and most effective marketing tool. That’s why so many businesses have embraced it. Our services range from integrated advertising to email campaign solutions allowing for one-to-one personalisation.
Social Media atlasconcrete.co.nz
In the last 50 years Social Media Marketing has grown faster than any other business discipline leveraging the power of web-based and mobile technologies. We have the knowledge, experience and tools to extend your brand throughout the possibilities of social media.
Websites As the internet evolves so must your online presence adapt to meet the changing needs of your market.
We have experience at each step of the process: strategy and planning to meet your online goals, creative design and production, website hosting and search engine optimisation.
uhyhn.co.nz
We tailor content management systems to your individual requirements for control and flexibility in updating your company website.
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GREAT TIPS FOR PROMOTING YOUR
BUSINESS ONLINE If you’ve ever had trouble with ideas to get your business out there, you’re not alone. Try online news releases.
Online news releases put your name where customers look. They have a broader reach than email marketing and they reach people way beyond your email list, for example prospects, writers and bloggers. They can get your name to the very top of a Google page so potential customers find you faster.
becoming successful–and the publicity can generate even more success.
4. YOU’RE ‘GOING GREEN.’
Here are 10 great tips to get you started:
Even if you’re not in the environmental industry, you can still win customers with a ‘green’ story. People like it when businesses help the environment. They search online for green products too – so get your eco-news out there.
1. OFFER USEFUL, FREE EDUCATIONAL RESOURCES.
5. ANNOUNCE A CHARITABLE CONTRIBUTION.
Educate the public about your latest initiative, event, product or service. No one likes to be lectured, but you can present helpful, useful information by telling a story. This kind of news can easily construct your own believability with consumers and offer any learning resources people may discuss.
A news release about your latest charitable contribution can help generate awareness and credibility for the cause you believe in and it can really help you drive business, too. It can win you positive media coverage and connect your business with the many consumers that believe in your cause.
2. TELL EVERYONE ABOUT YOUR LATEST ACCOMPLISHMENT OR AWARD. The next time you win an award or have a major breakthrough – or win an award for your latest major breakthrough – let the world know about it. An online news release can take the story past your industry in numerous ways and can connect you with all sorts of people, including journalists looking for a story, and customers looking for a well-reviewed, credible product or service.
3. SHARE AN INSPIRATIONAL STORY. For inspiration for your next release, look no further than inspiration. Readers love to hear about people going the extra mile, overcoming adversity, and
6. DEBUNK A MYTH. Don’t go outside without a coat; don’t crack your knuckles; and whatever you do, don’t swallow your gum. There are tons of myths that relate to your industry, and an online news release is a great platform to debunk them. It’s the kind of ‘told-you-so’ link that people love to send to their friends.
7. SHARE NEW MARKET STUDIES, RESEARCH, SURVEYS OR POLLS. Everyone loves stats and surveys, particularly journalists who find readymade stories in this type of news release. Readers also love sharing them in a big way, via links, tweets, Facebook and just about every other communication channel.
8.HOOK YOUR STORY TO A TECHNOLOGY TREND. A CEO making an announcement – that’s nothing new. But it is when they do it on YouTube, or Twitter. Tech is one of the most talked-about commercial enterprise today, and you don’t have to have a high-tech product to get in on the action. Seriously, you can capitalize on the buzz out there with just a notepad.
9.PROVIDE HELPFUL TIPS. Publishing a few helpful tips can turn a search engine user into a potential customer, so get your industry knowledge out there. If you sell fitness products furnish tips on how to utilize them. Or if you sell computers, publish a list of keyboard shortcuts or a guide on the most proficient method to stay
away from online scams. You have the tips and people are out there searching for them. Get publishing and get connected. Remember though, only one or two splendid tips is much better than a long rundown of useless ones.
10. PROMOTE YOUR EVENT OR TEAM SPONSORSHIP. An incredible approach to reach local customers is to sponsor a local team or event, and then publish a news release promoting your contribution. It’s added publicity for them, and it is great publicity for you, particularly when it connects you to customers and journalists looking for the team / event.
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CaseStudy WALLER PROJECTS
AMPM worked with Waller Projects building company to develop their new company website and service brochures. Existing identity graphics were integrated into a fresh look catering to residential and commercial customers. Responsive design was utilised for the new website allowing pages to automatically format for viewing on all devices including tablets and smartphones.
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wallerprojects.co.nz/
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CaseStudy TOTAL BEAUTY SUPPLIES
The brief was to increase brand awareness of Total Beauty Supplies and their home-brand OSMO within the market place, increase the number of ‘likes’ on the TBS Facebook page and to develop their image library, to be used over the next few years on all marketing and communication materials. It was decided the best way to achieve this was by setting out a search for a TBS Cover Model and Hairstylist for the 2015 TBS Product Catalogue. To maximise our reach in the search for the TBS Cover Model and Hairstylist, our team used several mediums. Email marking, social media and recognised industry related bloggers were all used throughout the project. In June 2014 AMPM officially began the search for a TBS Cover Model and Hairstylist to the general public. A like-gated landing page enabled us to capture and increase the TBS Facebook page ‘likes’. Using TBS’s current email marketing software, our team developed and customised email campaigns for both the Cover Model and hairstylist competitions. This meant throughout the competition all current clients were automatically kept up to date with the competition entries, deadlines and prize details with follow-up emails. To reach a wider audience, two recognised local bloggers came in to the mix. During the competition process both Jam Mayer and Jenny Nguyen blogged about the Cover Model competition directing their interested followers to the TBS Facebook page. The response received from the ‘People’s Choice’ was overwhelming. By uploading a natural head shot to the Facebook TBS landing page, 27 New Zealand women entered the Cover Model competition, and five hair stylists submitted a 60-second video telling the panel of judges why they should be chosen. Jordyn Shortt was named the new TBS Cover Model and Jemma Wilson was the Hairstylist for the full day photo-shoot. The competition provided the winners with an unforgettable experience to work on a real photo shoot, as well as over $1500 in cash and beauty prizes for our Cover Model Jordyn, and over $1400 in cash and hair dressing essentials for Jemma our winning hair stylist. The TBS Facebook page ‘likes’ went from 165 to 2200 during the competition process which exceeded expectations.
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CaseStudy DEXION SUPPLY CENTRE
Dexion Supply Centre came to AMPM wanting to educate their target market on the importance of Health & Safety and Compliance within the New Zealand pallet racking industry. AMPM designed, developed and maintained a three month Google AdWords campaign to channel prospective clients through to a customised landing page and domain name. Prospects were given the opportunity to download a Dexion Supply Centre Checklist which in return generated a growing database for the company. To complement the AdWords campaign, several print adverts were designed by AMPM as well as placed into two industry magazines. The objective of the adverts were to direct prospects to the landing page.
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T H E I M P O R TA N C E O F
SOCIAL MEDIA Your website is no longer the only single source of information available online. It is now vital that we pay attention to the increasing availability and use of social media.
SOCIAL MEDIA Social media was once not an area to venture into for many businesses. Many companies asked themselves whether it was even worth the time and resources or was it really a viable option. Well that ship has sailed and it has become increasingly important to really push your way through the online social media space. Social media is an amazing way to grow an online brand in leaps and bounds it simply takes creativity, passion and consistency to keep things moving in the right direction. If you have not yet entered the social media space take the time to start thinking about a plan to enter the space and start building your online community. There are a variety of reasons why you should do it now rather than later and here are a few to think about: • Everybody is doing it • People like branding • Be the ‘Good Guys’ • Community is Everything.
E-MARKETING Email is an internet marketing tool that is holding its own in the marketing options for businesses and there are quite a few reasons why email marketing is important for your business. Email is not expensive, not too technical. The truth is that it can lead to higher lead conversions, increased sales and brand awareness for business. What E-Marketing is: • Affordable • Simple and Quick • Personal and Customisable • Relationship Focused • Action Oriented • Measurable • More popular than Social Media • Mobile and Global.
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IMPACT ADD EXTRA
A great way to introduce your company and brand to your viewers, upon visiting your site is with an introductory video. A video is just the thing you need to keep them engaged and on your site.
3 BENEFITS OF AN INTRODUCTORY VIDEO Your homepage leaves an impression on your visitors, so what do you want that impression to be? It should be amazing, make them want to keep coming back. Just remember to keep your video between 1-2 minutes, no one is going to want to watch an hour video. Why video is valuable: • Improved user engagement • Brand awareness • Search engine optimization. The impact of videos can be seen, especially since your visitors attention span has decreased from 12 seconds to 8 seconds. With the right script, you can maintain the attention of your visitors after those 8 seconds.
INFORMATIONAL There is so much information on your site, with an introductory video, it’s an easy and interesting way to provide your target audience and visitors with an understanding of what the company does without them having to read through a bunch of text. Still not sure if you should add a video to your homepage? TMG Custom Media, says that “60% of respondents said they would watch
video previous to reading text on the same webpage, and 52% said they generally liked watching video more than browsing text for examining business information.” You can provide information with your homepage video by: • Summarizing who the company is • Explaining your product or service • Explain your terminology • Engage and connect with viewers. The main objective of your introductory video is to get your visitors to engage and connect. The best way to do that is by telling them what it’s like to work with you and the members of your company, and a great way to show people what its like to work with you is through your personality. All that text on your website makes conveying the personality of your company limited, whereas videos give you an opportunity to show viewers exactly how you look, sound and act. What a great way to project your core values. Visitors and other companies want to know, are you young and fun? Bold and assertive? You can answer their questions about your personality and the culture of your company through your introductory video. Another benefit of using video, is being able to reach out to your visitors in a more personal manner, really let them get to know you.
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User engagement is achieved through:
watching a video. According to unbounce.com, “Approximately 30% of page visitors watch your introductory video and 50% of those viewers watch the video in its entirety.” Another added benefit of adding a video is that sites that actually had an introductory video on their homepage saw a 10% increase in their conversion rates.
• Perception
With your video encourage visitors to:
• Appraisal of meaning
• Visit other parts of your site
• Evaluation of meaning
• Share your video through social media
• Emotional response.
• Act on some next steps that were mentioned in the video.
Now that you’ve told them about your company and they understand your culture, you can further engage and connect with each visitor by showcasing people using your product or service.
• Give Them Direction Do your visitors know what to do next after landing on your homepage? Sometimes they have no idea where to even start. With your video you can provide each visitor with some sense of direction. You may have talked about something that interested them. This especially comes in handy when showing people using your product or when mentioning how your service can bring them results. They will want to learn more about that product or service. Something interesting and different that some companies have implemented into their introductory video is lead capture forms. Everyone wants to generate more leads, some companies actually ask you to enter your email to continue
Scan to visit our YouTube page to view our entire range of videos www.youtube.com/ampmmarketingnz
A Few of Our Clients
NZSDA
TV2
2015 Member's Diary — Design & Print
Shortland St 20 Years Syringe Pens — Promo
7 DAYS
TOPDECK
Coffee Mug — Promo
Brochures — Print Management
Partner with AMPM to realise your brand’s full potential. Tap into our wealth of creative and production experience.
TOTAL BEAUTY SUPPLIES Website — Design, eNews & Print
PORTS OF AUCKLAND
ULTIMATE LIFE
Interconnect — Newsletter
Logo — Design
AT AMPM WE BELIEVE THAT YOUR BRAND PROVIDES VALUE TO PEOPLE’S LIVES.
PRINT PRODUCTION THROUGH TO PROMOTIONAL ITEMS,
websites and e-marketing
Head Office Building 3, 112 Bush Road, Rosedale, Auckland 0632, New Zealand +64 9 300 7303
Avondale Office Level 1, Unit C, 485 Rosebank Road, Avondale, Auckland 1026, New Zealand
PO Box 302-179, North Harbour, Auckland 0751, New Zealand ampm.co.nz
ampmpromo.co.nz