Lambretta concepts catalogue 2015

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n

a i l a t ed I

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Refin


Timeless desires

The Lambretta Story

ITALY 1947

Birth of an Icon During World War II Ferdinando Innocenti ran a steel tubing factory in the Lambrate district of Milan in northern Italy, producing components for the Italian Air Force. After the war Innocenti needed to find a new product and was inspired by the scooters that the US army brought to Italy. Innocenti realised he could apply most of the parts that the factory was already producing to motor scooter production. He saw the scooters as a reliable and fun transportation for the masses, that was affordable for all and revolutionary in design. It was an idea of genius that improved the quality of life for many, both in Italy and throughout the world. To make the Lambretta even more appealing, he offered the scooter in six pastel colours, keeping him one step ahead of the other Italian motorcycles, and by the late 1940’s the Lambretta was exported overseas. The scooter phenomenon was on its way to becoming a legend!

PIN-UP GIRLS

Art of the 50’s and 60’s Lambretta used famous actresses and models to market the scooters; Raffaella Carrà, Jayne Mansfield and Jean Shrimpton to name a few. The ads and calendars reflected the feeling of fun, glamour and fashion and gave the brand its Pin-up History, which lives on today with postcards and new calendars being printed.

MODS LONDON

Swinging 60’s The clamour for motor scooters went into decline with the advent of affordable cars, but a revival came in the swinging 60’s, when young people in London with a love for Italian fashion became enchanted with the scooter. Known as Mods they embraced the Lambretta as an icon for their way of life. One of the biggest bands of this era, The Who, had a huge influence on Mods culture. Their album Quadrophenia also became the name of a tribute Mods film in the late 70’s, which featured the Lambretta heavily. Even today the name Lambretta is synonymous with the original Modmobile – the Scooter – and the distinctive Italian influenced style of that era. The scooter production in Italy continued until 1971, and during this time Lambretta was also manufactured under license in France, Germany, Spain, India, Brazil, Colombia and Argentina, making it a worldwide brand.

~ 3~


Product Strategy

Lambretta Watches

The Spirit lives on

Classic

Fashion

Racing

Classic watches with a genuine vintage look. Embodying the 1950’s elegant style and the first years of the Lambretta scooter models A to F.

Collections with vibrant looks that resembles the 2-tone paint jobs on original Lambretta Li series, from soft pastels to deep petrol blue. Popular models between 1958-63.

Inspired by the 1960’s Lambretta Grand Prix models. The collections feature retro racing watches elegantly marrying multifunction with a trendy look.

Cesare & Enzo

Cielo & Franco

Imola, Avanti & Mugello

Just as the Lambretta scooters revolutionized transport, Lambretta Watches aims to fashionize the world of watches. By drawing inspiration from the original scooter ideals and the era of that time, we design contemporary and fashionable timepieces. Making design and quality affordable and accessible, just like Mr Innocenti aimed for in 1947.

1950 1947 First Lambretta Scooter, Model A, rolls out from the Innocenti factory in Milan.

1960 1956 Dr. Cesare Battaglini sets out on his 160,000 km worldwide adventure.

1958 Innocenti launches the pastel coloured Lambretta Li Model.

1962 Jean Shrimpton, Lambretta Pinup and Supermodel, first appearance in Vogue.

n o i h Fas

e d u t i tt

A

g

S

lin l e t y tor

~ 5~

1970 1967 Moto Grand Prix of the Nations is held at the Imola Circuit.

1971 The last Lambretta GP models roll off the Italian assembly line.


Classic COLLEC TIONS

Cesare

Cesare Silver

Cesare Black

Cesare Gold Cream

Cesare Gold Black

2181sil

2181Bla

2182Cre

2182Bla

Developed as a tribute to Dr. Cesare Battaglini, who crossed every continent covering 160,000 km on a Lambretta scooter between 1956 and 1959 and became a true Italian Lambretta Icon. The watch is a modern interpretation of a classic 50’s gents watch, something that Cesare would have worn. Steel case with a slim elegant shape and a thin rim that makes room for a generous dial. The shimmering sunray dial has a simple but distinct index. Vintage leather strap with a natural grain. The two hands movement with no second hand is typical 50’s watch style and adds to the clean retro look.

Limited Edition A special Cesare model with second hand and cufflinks included in the box. A stylish Lambretta combination and the perfect gift.

The Cesare Concept GIFT BOXes The Cesare watches come in modern and good looking gift packaging, with bar codes and a QR code linking to the amazing Cesare story. (See page 37 for more box specifications)

Free Access Display A space efficient open display unit where the customers easily can choose their favourite Cesare. Stocks 5x4 Cesare watches. (See page 28 for more display specifications)

Cesare SPECIFICATIONS: 42 mm case Genuine leather strap Miyota quartz movement

Cesare Secondo 2183sil

~ 6~

~ 7~


Classic COLLEC TIONS

Enzo

Enzo Bracelet White

Enzo Bracelet Black

Enzo Leather White

Enzo Leather Black

2140WHI

2140Bla

2141WHI

2141BL A

The Enzo Concept A classic and elegant timepiece that looks great with every man’s wardrobe, from suit to a more casual look. Vertical brushed square case, dial in black or white with a two tone effect, chrome index and hands. Stainless steel bracelet in half brushed and half polished finish, or an elegant black leather strap with white stitching.

Enzo SPECIFICATIONS: 38 mm case Stainless steel bracelet / Leather strap Miyota quartz movement

~ 8~

GIFT BOXes The Enzo watches comes in modern and good looking gift packaging, with bar codes and a QR code linking to the Lambretta brand story. (See page 37 for more box specifications)

Free Access Display A space efficient open display unit where the customers easily can choose their favourite Enzo. Stocks 5x2 Enzo Leather and 4x2 Enzo Bracelet watches. (See page 28 for more display specifications)

~ 9~


Fashion COLLEC TIONS

Cielo Original

The Cielo Original Concept A thought through concept with clear communication from design, packaging, display to prints and ads. GIFT BOXes Modern and slim boxes, well adapted to space management in store. Pre-packed with brand and warranty information. (See page 36 for more box specifications)

Free Access Display An eye-catching open display unit that stocks all seven colours of Cielo Original (5x7 watches). Easy for customers to touch, try on and pick their favourite colours! CIELO RED

CIELO PURPLE

2101RED

2101PUR

(See page 28 for more display specifications)

CIELO OR ANGE

CIELO BROWN

2101OR A

2101BRO

CIELO TURQUOISE

CIELO BL ACK

2101TURQ

2101BL A

Changing Times of merchandising fashion watches We encourage a change – to move from a ”locked-up” traditional glass cabinet, and time consuming purchase process, to a swift and eye-catching spontaneous buying behaviour!

CIELO WHITE 2101WHI

Attractive eye-candy. A colourful design collection in 7 heavenly colours to suit all moods and styles, one for every day of the week! This award winning fashion accessory is fun yet elegant, and clearly inspired from the designs and colours of the 60’s. The dial, second hand and genuine leather strap all goes in the same colour. ~ 10~

Cielo Original SPECIFICATIONS: 37 mm case Genuine leather strap Miyota quartz movement

With experience we have seen our free access display succeed in many stores. One airport store more than doubled their sales during the same period two years running.

Attractive Cielo Original boxes, colour and bar coded.

~ 11~


Fashion COLLEC TIONS

Cielo Mesh

Milanese Mesh Milanese bracelets hail from an old watch strap tradition that dates back to 19th century Italy, and now the style finds itself in vogue once again. Originally the technique was used by the Roman army as chain-armour. The name is derived from their place of origin, Milan. The straps were originally popular amongst the watch designs of the 50-60´s and today manage to straddle two opposite ends of the trends spectrum – streamlined and contemporary designs as well as retro-inspired timepieces.

CIELO MESH SILVER

CIELO MESH GOLD

CIELO MESH GR APHITE

CIELO MESH ROSE GOLD

2102Sil

2102Gol

2102GR A

2102ROS

To stay true to our Milan heritage and communicate the vintage retro feeling Lambretta watches is synonymous with, the Milanese mesh bracelets is a natural choice for us.

The Cielo Mesh Concept An elegant refined retro watch inspired from the 60´s and the glorious days of the Italian Lambretta scooters.

Free Access Display Choose your three favourites to add to the open display unit (stocks 5x3 watches), or pick all four to display them on cubes. Both alternatives create a beautiful visual display in store, highlighting the elegance of this collection.

Gift Boxes Eye-catching and slim boxes for each Cielo Mesh watch, colour and bar coded.

Glamorous, elegant and affordable, a smart fashion accessory for any occasion! Exclusively plated in four different metal shades; gold, rose gold, silver and graphite, with a classic stainless steel Milanese mesh bracelet.

(See page 28 for more display specifications)

(See page 36 for more box specifications)

Cielo Mesh SPECIFICATIONS: 37 mm case Stainless steel bracelet Miyota quartz movement

~ 12~

~ 13~


Fashion COLLEC TIONS

Cielo Twist

Cielo Dots

A chic interpretation of the iconic 60’s Pin-up look with three playful polka dot patterns.

The final fashion touch to any outfit!

CIELO DOTS BL ACK

CIELO DOTS WHITE

CIELO DOTS BLUE

2104BL A

2104WHI

2104BLU

Cielo Stripes

An elegant and classic marine retro pattern, creating an accessory that knows how to draw attention.

CIELO Stripes Blue

CIELO Stripes GOLD

CIELO Stripes RED

2105BLU

2105GOL

2105RED

~ 15~


Fashion COLLEC TIONS

Cielo Metallic

Shimmering and glamorous metallic shades. A sparkling look that will easily transform your outfit from day to party.

The Cielo Twist Concepts

Gift Boxes Eye-catching slim boxes, pre-packed with brand and warranty information. Each box is colour and bar coded. (See page 36 for more box specifications)

CIELO METALLIC PINK

CIELO METALLIC SILVER

CIELO METALLIC BLUE

2103PIN

2103SIL

2103BLU

Cielo Gelato

Free Access Display All Cielo Twist trios fit perfectly in this space efficient concept display, and a unique background for each is supplied to enhance the impact of every Twist. Stocks 5x3 Cielo Twist watches. (See page 28 for more display specifications)

A delicious spring and summer collection. Inspired by Italian ice cream and the powdery pastels of the 60´s fashion.

Put the right Twist on your customers outfit every season! Always keep your store fresh and updated with the seasons by choosing from our different Twist Concepts. And why choose? You can add one, two or three units! To stand alone, or put it together with the Cielo Original display and you will have an impressive and complete “Cielo bar” in your store!

CIELO Gelato Vaniglia

CIELO Gelato MENTA

CIELO Gelato PESCA

2106VAN

2106MEN

2106PES

~ 16~

Cielo T wist SPECIFICATIONS: 37 mm case Genuine leather strap Miyota quartz movement

~ 17~


Fashion COLLEC TIONS

Franco

FR ANCO OR ANGE

FR ANCO WHITE

2160OR A

2160WHI

FR ANCO Red

FR ANCO Stone

2160Red

2160STO

FR ANCO Green

FR ANCO Brown

2160Gre

2160BRO

FR ANCO Petrol

FR ANCO Black

2160Pet

2160BL A

The Franco Concept A minimalistic unisex design with a “less is more” attitude for the edgy and street smart. Inspired by the retro colours of the 60-70’s. The sleek case has a sandblasted matte finish that complements the shimmering metallic dial, perfectly matched to 8 leather straps and 4 mesh bracelets in cool metal shades.

FR ANCO Mesh Gold 2165GOL

FR ANCO Mesh Steel 2160STE

FR ANCO Mesh Rose Gold

FRANCO SPECIFICATIONS: 42 mm case Genuine leather strap / Stainless steel mesh bracelet Miyota quartz movement

2165ROS

FR ANCO Mesh Black 2165BL A ~ 18~

Free Access Displays Choose your 9 or 4 Franco favourites to create a unique display for your store. Or for a maximum impact, use three 4 displays to build a complete “Franco bar” to show them all. Both displays are open units where customers easily can try and choose their favourites! (See page 28 for more display specifications)

GIFT BOXES The Franco watches come in modern and smart gift packaging, with bar codes and a QR code linking to the Lambretta brand story. (See page 37 for more specifications)

~ 19~


R acing COLLEC TIONS

a

tt e r b am

L

d n a r G

Imola

x i Pr

ImolA Leather White

ImolA Leather Black

ImolA Black LT Black

2151WHI

2151BL A

2191Bla

2152Red

Avail able in Bracelet: 2152WHI

Avail able in Bracelet: 2152BL A

Avail able in Bl ack BT: 2192BL A

Avail able in Leather: 2151RED

ImolA Gold LT White

ImolA Gold LT Brown

2190WHI

2190BRO

ImolA Bracelet Red

ImolA Gold BT Black 2193BL A Avail able in LeAtHer: 2190BL A

Racing is a huge part of the Lambretta scooter heritage, the Italian Motor Valley runs from Milan to the coast of Rimini filled with racing tracks, historical manufacturing plants and museums. Highway Via Emilia and the Valley is now a famous tourist destination. Lambretta Racing collections are inspired by the 1960’s sporty Lambretta Grand Prix models, used for leisure as well as racing. These collections feature retro racing watches with a perfect balance between rugged style, sporty nature and multifunction with an elegant trendy look!

A chronograph dedicated to the international Autodromo Enzo e Dino Ferrari located in the town of Imola in Italy for those who desire to go faster...in style! A classic chronograph with a racing inspired leather strap or classic steel bracelet. ~ 21~

Imola SPECIFICATIONS: 46 mm stainless steel case Genuine leather strap / Stainless steel bracelet Miyota quartz chronograph movement Chronograph 24 h display and date 10 ATM


R acing COLLEC TIONS

Avanti

Mugello

Avanti Leather Black

Avanti Bracelet Black

Avanti Black LT Black

Avanti Black Bt Black

2112BLA

2113BL A

2118BLA

2115BLA

Avanti Gold LT Black

Avanti Gold Bt Black

Mugello Silicon Black

Mugello Rose Gold Silicon Black

Mugello Black Silicon Black

2116BLA

2117BLA

2157BLA

2159BLA

2158BLA

Avanti SPECIFICATIONS: 46 mm solid stainless steel case with carbon fibre dial Genuine leather strap / Solid stainless steel bracelet Miyota quartz ana/digi movement World time - 56 cities Chronograph with lap times Calendar, local time, alarm and timer Back light and power saving mode 10 ATM

Avanti was a specially tuned Lambretta engine, developed in 1966. To celebrate this we have developed a tuned watch packed with functions such as world time, chronograph, calendar etc. Designed with a black carbon fibre dial to give it that extra vibrant look. ~ 22~

This collection is inspired by the famous Mugello circuit race track in Tuscany. Featuring three chronographs, with rotation bezels in either copper or black colour and equipped with soft silicon straps. These striking timepieces boast a rugged style with a sporty nature. Water resistant to 200 metres. ~ 23~

Imola SPECIFICATIONS: 46 mm stainless steel case Silicon strap Miyota quartz chronograph movement Chronograph and rotation bezel 24 h display and date Screw down crown and 20 ATM


L

e m e i s

a tt e r amb

In


Gift with Purchase

Create fun and selling activities in your store with our wide selection of Gift With Purchase items. Accompanying marketing material for each GWP promotion will be provided.

Ballpoint Pen LWP1

Bag Hanger LWP2

Cufflinks 5500CLC, 5500CLBS, 5500CLSP, 5500CLST, 5500CLTU

Nail Patches LWP3, LWP4, LWP5, LWP6, LWP7, LWP8

Bracelet 5310Bla Lip Balm LWP9, LWP10, LWP11 Mini Wiper LWP12

~ 26~

~ 27~


Displays

All Lambretta Watches display alternatives come pre-packed with printed point of sales material to create maximum brand impact in your store.

LWWBL/whi

DC01

DC04

Display Board Large W250 x L140 x H20 mm - 4-7 pcs

Display Cube Small W50 x L50 x H20 mm - 1 pc

Display Cube Large W50 x L50 x H50 mm - 1 pc

DLP

DLPT

DLC

DCS1

Lambretta Pillar W50 x L50 x H100 cm

Lambretta Glorifier W50 x L50 x H140 cm

Lambretta Cabinet W60 x L30 x H170 cm

Counter Spinner M1 CIELO W37 x L37 x H49 cm 160 pcs (incl 12 pcs for display) Cielo Original, Cielo Twists

D2102

D2101

Free Access Display W170 x D270 x H250 mm - 15 pcs (incl 3 pcs for display)

Free Access Display W390 x L270 x H250 mm - 35 pcs (incl 7 pcs for display)

Cielo Twists

Cielo Original

DFS1

DFS2

DFS3

DFS4

Floor Spinner M3 MIX W37 x L37 x H140 cm

Floor Spinner M3 CIELO W37 x L37 x H140 cm

Floor Spinner M2 MIX W37 x L37 x H140 cm

Floor Spinner M2 CIELO W37 x L37 x H140 cm

D2181

D2160

Free Access Display W280 x D280 x H165 mm - 20 pcs (incl 4 pcs for display)

Free Access Display W330 x D370 x H270 mm - 36 pcs (incl 9 pcs for display)

Top module: Cielo Original

Top module: Cielo Original

Top module: Cielo Original

Top module: Cielo Original

Middle module: Cielo Twists

Middle module: Cielo Twists

Middle module: Franco, Cesare, Enzo

Middle module: Cielo Twists

Cesare, Enzo, Franco

Franco

Bottom module: Franco, Cesare, Enzo

Bottom module: Cielo Original

Bottom: Lockable storage

Bottom: Lockable storage

~ 28~

~ 29~


Store Promotions

Brand Impact Lambretta Watches provide a large variety of display options. Choose the most suitable to your store layout, from space efficient counter and window displays to complete shop in shop concepts. Perfect for: • High street stores • Boutiques • Department stores • Airport stores • Ferries • Border shops

~ 30~

~ 31~


Since its beginning, Lambretta has been keen to take people wherever they needed to go. First in Italy, then the rest of the world. Lambretta scooter was a reliable companion and made travelling fun and stylish. What better way to explore a city or tour the countryside than on a beautiful scooter. A natural connection to the Lambretta watches travelling the world daily on board air lines, ferries and hanging out at airports. Travel the world with a Lambretta attitude: Enjoy the moment, enjoy the journey, enjoy life!


ED

Airline PREFERR

Listing References

Multiple Listing Favourites

Lambretta Watches love flying! Love flying with Lambretta Watches! We are passionate about air travel, and we take our best collections high in the sky to take some Italian flair with a distinctively retro feel to all passengers. Glam, fun and impossible to resist, Lambretta Watches will adorn the wrists of every traveller on arrival.

Single Listing Favourites

FRANCO Mesh Steel 2160STE

FRANCO Mesh Gold 2165GOL

FRANCO Mesh Black 2165BLA

Cesare Gold Black 2182Bla

Cesare Secondo (Incl. Cufflinks) 2183sil

Avanti Leather Black 2112BLA

Avanti Bracelet Black 2113BLA

Mugello Black Silicon Black 2158BLA

ImolA Gold Leather White 2190WHI

ImolA Black LEather Black 2191Bla

~ 34~

Proposal 1 2101bla, 2101whi, 2101Red

Proposal 2 2101whi, 2101turq, 2101Red

Proposal 3 2101OR A, 2101Red, 2101Bla

Proposal 4 2101Red, 2101Bla, 2102Gol

Proposal 5 2101Turq, 2101whi, 2102Ros

Proposal 6 2101bla, 2102gol, 2102sil

Proposal 7 2104whi, 2104bla, 2101whi

Proposal 8 2101red, 2105gol, 2102gol

Proposal 9 2102sil, 2101turq, 2105blu

~ 35~


Slim Packaging

Smart and exceptional boxes created for today’s inflight conditions: • Ultra slim - Box ratio 1:3 • Low weight • Colour coded

• Bar coded • Pre-packed with brand and warranty information • The perfect gift!

The ultra slim Lambretta inflight packaging allows 3 Cielo boxes to fit in the same space as 1 conventional watch box (Box ratio 1:3).

Cielo Original

Cielo Mesh

Cielo Twist

Cesare

Enzo

Franco

Box measurements: W50 x L250 x H10 mm

Box measurements: W50 x L250 x H10 mm

Box measurements: W50 x L250 x H10 mm

Box measurements: W60 x L265 x H15 mm

Box measurements: W60 x L265 x H15 mm

Weight (box + watch): 58 gram

Weight (box + watch): 79 gram

Weight (box + watch): 58 gram

Weight (box + watch): 69 gram (Regular) / 88 gram (Secondo)

Box measurements: W60 x L265 x H15 mm (Leather) W60 x L265 x H20 mm (Bracelet)

~ 36~

Weight (box + watch): 77 gram (Leather) / 175 gram (Bracelet)

~ 37~

Weight (box + watch): 83 gram (Leather) / 147 gram (Mesh)


Sales Synergies Sales

Accesorios

de moda con un toque retro inspirado en los años 60 y los gloriosos días de las scooters Lambretta.

l a mbre t tawatches.com

People like to choose, people want alternatives!

Fashion accessories with a retro twist, inspired from the 60´s and the glorious days of the Lambretta scooters.

Showing a colour palette brings life to the page, grabbing the attention of the viewer. The watches enhance each other and creates an eye-catching presentation that encourage spontaneous purchasing behaviour.

Lambretta Cielo

From our experience of working with several of the worlds largest air lines, we can undoubtedly see that the sales synergies in giving alternatives to the customers increases the sales monumentally.

Atractivo y vistoso, el toque final de moda para su vestimenta. Attractive eye candy and the final fashion touch to your outfit! €

XX

Lambretta Cesare Lambretta CieLo metaLiCo

1

2

3

Conventional listing: 1 SKU = no alternatives Lambretta Watches listing: 1 SKU = 3-4 alternatives (Box ratio 1:3, same space required as 1 conventional watch)

4

Una interpretación moderna del clásico reloj de caballero de los años 50. Los gemelos a juego están incluidos en la caja!

atractivo a la vista por sus colores. este reloj inspirado en los años 60, se presenta en color plata escarchado y azul ecléctico con caja de 37 mm, correa de piel en colores metalicos y con 2 años de garantia. este reloj es el complemento que da a tu imagen un toque chic. attractive eye candy inspired from the 60´s in Frosty silver and eclectic blue. 37 mm case, metallic leather strap and 2 year international warranty. cielo will be the final fashion conscious touch to your outfit!

A modern interpretation of a classic 50’s gents watch. Matching cufflinks are included in box!

Listed watches

Widening the target group GRATIS GEMELOS

€ XX

FREE CUFFLINKS

CE

N

€ XX

CO

From 2 to 3 watches on the same concept page. The 3rd watch, being a gents model, opens up for a new target group.

SA RE

Caja de 37 mm (Cielo) / Caja de 42 mm (Cesare), Correa de cuero auténtico, Dos años de garantía internacional 37 mm case (Cielo) / 42 mm case (Cesare), Genuine leather strap, 2 year international warranty

Lambretta Cielo

$XX

Lambretta Cielo

$XX

Attractive eye candy inspired from the 60´s and glorious days of the Lambretta scooters. Cielo retro watches will be the final fashion conscious touch to your outfit!

Attractive eye candy inspired from the 60´s and glorious days of the Lambretta scooters. This stylish fashion accessory knows how to draw attention by being fun, elegant and affordable. Cielo retro watches will be the final fashion touch to your outfit.

JEWELLERY & WATCHES

PRE-ORDER YOUR SHOPPING BEFORE YOUR NEXT FLIGHT

37 mm case Genuine leather strap 2 year international warranty

Please ask the Cabin Crew for further details.

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Item Code 12345

Lambretta

Attractive eye candy Cielo Fashion Watches

Cielo Stripes Gold Watch

Lambretta

Gold striped eye candy, clearly inspired from the 60’s and glorious days of the Lambretta scooters. This stylish fashion accessory knows how to draw attention by being fun, elegant and affordable. Cielo Stripes will put the right fashion spin on your retro look this season! 37 mm stainless steel case with a genuine leather strap. 2 years international warranty.

QR XXX

|

Cielo Stripes Ladies Watch Code: L001

37 mm stainless steel case with gold striped genuine leather strap. 2 years international warranty.

US$ XX

Lambretta Cielo

$XX / AEDXXX

Item Code 12346

$XX

Lambretta

Lambretta

Cielo Leather Red Watch

Attractive eye candy inspired from the 60´s and glorious days of the Lambretta scooters. Cielo retro watches will be the final fashion conscious touch to your outfit! 37 mm case Genuine leather strap 2 year international warranty

Cielo Mesh Ladies Watch Code: L002

Cielo is Italian and means heaven. Hot red eye candy, clearly inspired from the 60’s and the glorious days of the Lambretta scooters. A smart fashion accessory for any occasion, let it be the final touch to your outfit! 37 mm stainless steel case with a genuine leather strap. 2 years international warranty.

Attractive eye candy inspired from the 60´s and glorious days of the Lambretta scooters. Cielo retro watches will be the final fashion conscious touch to your outfit!

QR XXX

|

37 mm stainless steel case with 2-layer gold plated mesh bracelet. 2 years international warranty.

US$ XX

$XX / AEDXXX

Lambretta

Item Code 12347

Lambretta

Cielo Leather Ladies Watch

Cielo Mesh Gold Watch

37 mm case Genuine leather strap 2 year international warranty

Code: L003

37 mm stainless steel case with red genuine leather strap. 2 years international warranty.

This refined retro watch, clearly inspired from the 60’s and the glorious days of the Lambretta scooters, has a two layer gold plating. Glamorous, elegant and affordable, a smart fashion accessory for any occasion. The bracelet is easy to adjust yourself and ready to wear! 37 mm stainless steel case and stainless steel mesh bracelet. 2 years international warranty.

QR XXX

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$XX / AEDXXX

US$ XXX Extravaganza

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53

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More alternatives in the same listing

More space efficient listing

From 2, to 3, to 4 watches on the same half page listing together with a half page advert.

Same 3 watches fits on one page together with a half page advert, instead of a spread with one full page listing and one full page advert.

~ 38~

~ 39~


Listing Examples Fashion Accessories

Lambretta Watches adverts and listings are visible for one billion passengers with successful listings on more than 75 air lines. The Lambretta Cielo model is the one of most frequent listed watches in the world onboard air lines*

with a retro twist, inspired from the 60´s and the glorious days of the Italian Lambretta scooters.

Complimentary

Fashion Accessories

Nail Patches

€XXX €XX

with a retro twist, inspired from the 60´s and the glorious days of the Italian Lambretta scooters.

Lambretta Cielo Attractive eye candy and the final fashion touch to your outfit! 37 mm case, genuine leather strap, 2 year international warranty.

included

Lambretta Avanti Retro Racing inspired ana/digi watch packed with functions like world time 56 cities, chronograph, calendar and power saving mode! 46 mm case, carbon fibre dial with back light, 10 ATM, genuine leather strap, 2 year international warranty.

Inhouse Design Nail Patches DED

Nail Patches LU

DED

Nail Patches INC

INC

LU

INC

Lambretta Watches has its own Art Director to help create the perfect concept page for your catalogue.

LU

DED

Attractive eye candy inspired from the 60´s and glorious days of the Lambretta scooters. Cielo retro watches will be the final fashion conscious touch to your outfit!

Cielo Black Cielo Orange Cielo Red

€ XX /each

Attractive eye candy and the final fashion touch to any outfit! 37 mm case, genuine leather strap in 3 stylish colours, 2 year international warranty.

* Statistics provided by Generation Research, Sky Shopping Report

Lambretta Cielo Leather Lambretta Cesare Modern interpretation of classic 50’s gents watch. 42 mm case, genuine vintage leather strap, 2 year international warranty.

Lambretta Cielo Mesh An elegant and smart fashion accessory for any occasion! 37 mm case, stainless steel mesh bracelet with rose gold plating, 2 year international warranty.

Cielo Rose Gold

Cesare Secondo

Get free cufflinks

€ XX

€ XX

with the purchase of a Cesare Secondo watch.

~ 40~

Lambretta Cielo 37 mm CAse with A Genuine LeAther strAp 2 yeAr internAtionAL wArrAnty

~ 41~


General Info Warranty

QUALITY

Lambretta Watches provides a 2 year international warranty, from the date of purchase. The warranty covers manufacturing defects, not normal wear and tear. Nor do the warranty cover batteries, glass, watch case, strap, bracelet, loss or theft. If the customer has opened the case back, pushed the buttons underwater, or forgot to screw down or push in the crown and expose the watch to moisture the warranty is no longer valid.

All our products have passed the “RoHS” standard (Restriction of Hazardous Substances) and have nor nickel or chromium substances in doses that would trigger any allergy.

All gift boxes have a warranty booklet with information about the brand and the watches.

Water resistance

Most of our products are made in 316L or 304 stainless steel. Our Classic or Fashion models has an alloy case with a safe coating/plating.

Our Classic or Fashion models are not suitable for water activities. Most water resistant watches are NOT designed for prolonged and active use in water. The only watches designed to withstand these types of conditions are professional diver’s watches. Leather straps should always be kept out of contact with water. On the case back of our Racing models you can see the ATM, use below guide to help your customer.

If a customer comes back with a watch: - Ask for receipt - Ask and write down what happened - How did it happen? Send this information, together with watch model (preferably with a photo) to: service@capellaind.com We will replay within 24 hours (weekdays) with a next step instruction; either to send the watch back for repair, within warranty or at a cost, or replace with a new watch. If it’s an appropriate warranty issue on one of our Classic or Fashion models, such as Cesare, Enzo, Cielo or Franco, we mostly advise to replace it for a new watch. Again normal wear and tear or glass broken due to dropping the watch is not included in the warranty.

The number of meters shown does not indicate the depth that the watch can be taken to.

With our Racing models, such as Imola, Avanti or Mugello, we repair all warranty issues. Original Straps, Bracelets & Spare parts Make sure to keep all watches replaced, together with a note of the issue, for a collective return to us.

Replacements are available for all Lambretta Watches models, the customer can order them directly via our web shop: www.lambrettawatches.com

Regarding the adjustable bracelet for Cielo Mesh, see separate instruction. It is also printed in the warranty leaflet placed in each gift box. Please read through this and assist your customer. If damaged by customer the buckle can be exchanged – Please contact us for details.

Instruction manuals

Contact ORDER: order@capellaind.com SHIPPING & Logistics: shipping@capellaind.com Service: service@capellaind.com OTHER: info@capellaind.com

Instruction manuals for all models are also downloadable at: www.lambrettawatches.com Movements Design

We use a high quality Japanese movements in all our watches – famous Miyota (Citizen).

Lambretta Watches are designed and developed in Sweden by Capella Industries in Gothenburg.

2-3 years is standard battery life.

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Capella Industries AB Västra Särövägen 83, 429 42 Särö, Sweden Phone: +46 31 755 21 00 • Fax: +46 31 755 21 50 www.lambrettawatches.com


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www . lam b r e ttawat c h e s . c om


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