5 questions to ask before developing an app App to be built In-House or outsourced? Developing apps in- house is better than outsourcing it as the in-house team has greater control and management of the app. However, in-house mobile development teams are typically more expensive than an outsourced equivalent. Businesses that outsource mobile app development benefit from economical resources, less overhead and the luxury of retaining management focus. But outsourcing inevitably results in less control over the project. That said, popular software such as Skype and websites such as Fab.com were outsourced in their early days. Device on which app should be built? More than half the population own smartphones. With such a multitude of choices, analyzing existing traffic to a company website will help with assessing an audience in terms of device preference. If suppose a majority of shoppers open a site from Android phones, the mobile app in question should be built on Android. Second point to consider is that iPhone and iPad users are likely to spend more than android users. What the app should do? Once a business identifies the ideal development process and platform, the team can begin with the functionality. Whether it be mobile shopping or filing expense reports, a centralized focus is key. Businesses must know what their mobile user base wants to accomplish. One way to assess the objective is to analyze the top actions taken by mobile visitors browsing the existing website. Can existing infrastructure handle the increased traffic? Businesses must consider the capacity of existing systems to handle additional transactions and traffic.
Is design be a priority? Decisions about platforms, device type, development language and functionality requirements should be set in stone. The final aspects rests with end-user experience and aesthetic design. For apps in today’s market, design has become central to popularity and effectiveness. Intuitive interface controls and elegant transitions are mandatory. On top of the visual and interactive experience for the mobile app, additional aspects such as the app's performance, data consumption and storage size are crucial.
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