Q1 Rotation Summary Report (Feb – April) 2014
By : Amr Tarek Mahmoud Supervised By : Dr. Tarek Mostafa Department : Franchise Network Development
Rotation Summary - Amr Tarek
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HIERARCHY
Franchise Network Development Director
Sales Network Evaluation and Development
After Sales Network Evaluation and Development
Test Drive and Customer Touch Point
Rotation Summary - Amr Tarek
Training Coordination
FRANCHISE
Portfolio PC
Buses
Rotation Summary - Amr Tarek
Commercial
BUSINESS UNIT OBJECTIVES • Sales Network Growth, Periodic Evaluation and Performance Analysis. • Sales Network Development to meet the benchmarks set by the franchise owner. • Aftersales Network Growth, Periodic Evaluation and Performance Analysis. • Aftersales Network Development to meet the benchmarks set by the franchise owner. • Application of these processes to all GB product franchise portfolio. • Application of these processes to all Owned facilities and Authorized facilities.
OBJECTIVES (CONT.) • Management of customer test drive requests. • Handling and management of customer touch points. • Performance Evaluation of the human assets of all GB Franchise Sales and Aftersales Network . • Coordination with the GB Academy to enhance the performance of the human assets at the GB Franchise Sales and Aftersales Network via technical and non technical trainings according to the business needs of each.
PROCESS Sales
After Sales
Dealer Self Evaluation
Evaluator Visit
1st
Self Evaluation
Evaluator 1st Visit (Technical/Non Technical)
Customer TP
Training Coordination
Development
Test Drive Campaigns
Performance Analysis
Environmental Scanning
CTP channels management
Detecting Technical and Non Technical Needs
Planning
Evaluator 2nd Visit
Evaluator 2nd Visit
Analysis and Coordination with other business units
Results and Analysis
Results and Analysis
Action Plans Improvement
Coordination With the GB Academy and the GB Network
Implementation
Action Plan and
Action Plan and Implementation
Implementation
Implementation
Evaluation & Development
Implementation
Rotation Summary - Amr Tarek
Content Preparation
Collaboration
And Time Plan
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CONFORMITY TO GB CORPORATE STRATEGY
Expanding New Ventures • Reputation Development with the current Ventures. • Continuous Evaluation . • Continuous Scanning
Growing our Product Portfolio
Targeting High-Growth Markets
• Network Coverage • Updated Customer Touch point to discover the trends and the needs • Provide with the suitable trainings
• Strong Network • Strong Planning and Market Research
Rotation Summary - Amr Tarek
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ROTATION FINAL ACHIEVEMENTS
6
Ongoing
Owned
Showrooms Evaluations
6
Participation In Meetings and Upcoming Projects Planning
Authorized Dealers Evaluations
Grading & SWOT Analysis For the Visited Facilities
Cross Sectional Orientation
Sales Performance Analysis
Rotation Summary - Amr Tarek
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MARKETING COMMUNICATION
Customer Touch point Digital Tools Recommendations
AMR TAREK
Corporate Website MARKETING COMMUNICATION • Outdated footer (2012). • Outdated news. • IR Section is separated. • Needs renovation. • Small Fonts.
AMR TAREK
MARKETING COMMUNICATION • Small Logo • Old CI • Small Font • Slider Overlapping with background.
AMR TAREK
Hyundai Egypt Website
MARKETING COMMUNICATION • Web App is not well designed • Not User Friendly • Incompatible Fonts
AMR TAREK
WebApp
MARKETING COMMUNICATION • Not utilizing #tags • Not Linking Social Channels together
AMR TAREK
Twitter • •
MARKETING Unused since 1 Jun 2013 COMMUNICATION No #tags
AMR TAREK
Instagram MARKETING • Unused since Automech COMMUNICATION • No #tags
AMR TAREK
• No tags to promote the SEO MARKETING • No Follow Up
COMMUNICATION
AMR TAREK
YouTube
MARKETING COMMUNICATION • Small Caption • No updates • No Employer Branding • No Links to other channels
AMR TAREK
Social Media MARKETING COMMUNICATION • No #tags • No interaction via twitter • Crowd Computing
AMR TAREK
Bey2ollak
Social Media MARKETING COMMUNICATION • Behance • • • •
ISSU Survey Monkey Naqeshny Fb Polls
AMR TAREK
New Tools
RECOMMENDATIONS
Process
Other
Allowing More Structural Stability
Exposure To Success Stories In the Network Development Field In Other Industries (Sessions At The Academy With The Pioneers In Egypt )
Improving The Interaction With The Authorized Dealers.
Better Coordination With the CEM and the Used Cars.
Regular Meetings With the GB Network Representatives To Receive Their Feedback and Applicable Suggestions.
Rotation Summary - Amr Tarek
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Thank you
Rotation Summary - Amr Tarek
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