Key gures

* No comparable gures are available. Due to the pandemic and related government measures designed the RAI was closed for most of 2021 and 2020

Quality

Customer satisfaction

Employee satisfaction

Percentage of scores 4 ('agree') and 5 ('agree strongly') on a ve-point scale of overall satisfaction. The biennial research was intensied in 2021

Employed by the group, average

Natural resources

Energy: consumed and generated CO2 emissions involve scope 1 and 2, and, from 2019, partly scope 3 See the clarication in the Executive Board Report in the section ‘For neighbourhood, city and society’.

Turnover and result

Strategy and value creation STRATEGY

The strategy for the period from 2019 to 2022 was formulated in 2018. It has six pillars and is aimed at strengthening the core business and creating an optimal balance between social benets and costs It identies issues and goals for each calendar year up to and including 2022

Our Brand

The RAI Roadmap gives direction to our brand and the implementation of the strategy.

Impact Of Covid

Taking into account a full event calendar from the spring of 2022 for the years to come, our starting point is that no essential changes will be needed to our strategy We are and will continue to be an events business and a valuable meeting place for everyone As a key aspect for future activities, the ‘Client solutions’ pillar was extended with making events in the RAI ‘COVID-proof’. In addition, the focus of the ‘Learning organisation’ pillar has shifted toward the further development of leadership and competence management

Mission

We aim to contribute to the sustainable development of people, markets and the local neighbourhood We implement this mission by:

Organising and facilitating high-quality events which bring together, connect and inspire people and communities;

Being an ideal, attractive meeting place for everyone;

Conducting business in a socially responsible manner and creating both economic and social value

Strategy

The strategic objectives help us attain our ambition Until 2022 we will:

Strengthen our core business by helping events and communities grow We will become more future-proof by anticipating changing client needs and investing in even greater exibility and cost control; In doing so we will create an optimal balance of social costs and benets in the framework of our business activities, increasing our social value. We will continue to integrate corporate socially responsibility (CSR) within our operations, stay in constant contact with our stakeholders, remain valuable and indispensable for the city of Amsterdam, and make a substantial contribution (relative to our size) to the UN’s Sustainable Development Goals.

We have dened six pillars to help us achieve strong, stable results within a social balance of costs and benets:

Client solutions: We provide our clients with an even better service by constantly expanding our service portfolio and facilitating them to realise safe, responsible and hospitable events;

Portfolio development: we work on the (continued) development, purchasing and acquisition of (new) titles, focusing on business-to-business events both in Amsterdam and abroad;

Data & digitalisation: we apply technological developments to create value for our clients and work more eciently We also use it to develop new business models;

Multifunctional area development: we are a meeting place for everyone We aim to facilitate business meetings and spontaneous encounters at our unique location in the heart of Amsterdam. RAI Amsterdam should be an attractive environment, before, during and after events; Building & infrastructure: we oer an accessible and safe place for valuable meetings We increase the available square metres of exhibition space within the existing options and substantially improve logistics and trac management. The location is fully equipped for business and leisure purposes; A learning organisation: we challenge ourselves to constantly work in smarter ways and ensure an optimal working environment for our employees

RAI Vision 2030

To many (inter)national visitors, RAI Amsterdam is one of the main central meeting places and business cards of the city of Amsterdam. We plan to improve our connections with the city, becoming even more a place where the people of Amsterdam eat, play sports and take part in cultural activities The idea is to better serve visitors to and residents of Amsterdam and to improve the overall quality of life in our neighbourhood

One part of the transition plan is to adapt the logistics involved in supplying our location, including the construction of a tunnel under part of the RAI complex Our new plan envisages emission-free vehicles entering the tunnel on the side of the A10 ring road, while the actual deliveries are made to transfer centres outside the city. In addition, we wish to add public functions to our site in order to create more urban space for restaurants, sport centres and cultural experiences The plans also envisage more public green spaces for cyclists and pedestrians The facilities of the RAI are already being widely used due to the social sponsoring policy. We remain open to the social needs of the city and want to stay connected to current developments and demands.

We aim to enhance our position and the added value for our local surroundings by being a place where Amsterdam and the rest of the world come together, now and in the future Social, ecological and economic value creation are major aspects of this approach

> 2030 vision

Brand values

RAI Amsterdam has six brand values as explained below

Hospitable

At RAI Amsterdam you will be received personally, professionally and, above all, with a warm welcome Our doors are always open, whoever you may be and whatever drives you The RAI is for everyone

Customer-oriented

RAI Amsterdam appreciates who you are and what you need. We think along with you, look ahead and are dedicated to being of service so that you feel supported

Innovative

RAI Amsterdam is a stage for creativity and innovation. We can push the window of innovation in a signicant way because our applications are widely applicable. This ensures that you get ahead.

Enterprising

The quality of our location, concepts, products, facilities, services and people ensures that you nd all the elements for success at RAI Amsterdam We are ready to make the most of every opportunity, working together as partners and making an active contribution to your success.

Professional

RAI Amsterdam understands well that the quality of an event depends on solid preparation and sticking to agreements. We carefully manage expectations and oer you peace of mind.

Involved

We are embedded in the community and committed to sustainability We take seriously our responsibilities to people, our city and the world Sustainable business

Corporate social responsibility (CSR) is an integral part of our strategy and we always aim to perform our activities in a socially responsible way. We work with our clients and suppliers to integrate CSR within our business on a daily basis

We are proud that many of our activities make a genuine contribution to society At the same time, we also realise that our activities consume natural resources, take up space, produce sound and have other impacts on people We are working to minimise these aspects and continue to search for ways to increase our social value. Our eorts are focused on four main aspects:

The venue

We are working towards being an exhibition and conference centre that has a positive impact on the environment This involves making constant eorts to prevent and/or reduce any negative eects of our venue (via ways such as reducing our CO2 footprint) and actively looking for ways in which our venue can contribute to our local surroundings

Business

We actively stimulate the sustainable development of the sector related to each event that takes place in the RAI This is achieved by highlighting social challenges, often linked to the Sustainable Development Goals of the United Nations, on the exhibition oor.

Society

We work hard to increase our social added value for the region via our activities Where possible, we make connections between any chances and opportunities oered by our daily activities to societal demands This enables us to transform the (unused) value of the business into social value.

The organisation

Our employees are challenged to perform their tasks in a socially responsible way and provided with opportunities to use their knowledge, expertise, time and skills for the greater good We have a socially responsible and sustainable HR policy that focuses on inclusivity, wellbeing, vitality and a healthy lifestyle among employees

The related eorts made in 2021 are described in the Executive Board report and on www rai nl/mvo

Conference participants are valuable visitors so conferences are an economically interesting part of the visitor chain They generate income and create employment, training opportunities and benets or residents, all of which is needed by the city and region. At the same time, conferences strengthen the local economic sectors. This is why Amsterdam council is investing €3.7 million euros over the next four years in the latest conference strategy as part of the economic recovery and investment plan. The RAI is an indispensable part of this strategy.

Victor Everhardt, Amsterdam alderman for Finance and Economic Aairs

Contributions to the SDGs (Sustainable Development Goals)

The 17 development goals set by the United Nations are the international reference point for sustainable development for all countries in the world As an organisation that aims to be at the heart of society, we are also committed to these SDGs The overview below explains our contribution

SDGs (Sustainable Development Goals)

Worldwide objectives of the United Nations to which the RAI contributes

SDG RAI strategy

8 Work and economic growth We stimulate business and create spinos via the growth of our core activities

9 Industry, innovation and infrastructure Our events and operational management provide a platform for industry, innovation and infrastructure

11 Sustainable cities and communities We create value for the city of Amsterdam and the Netherlands

12 Responsible consumption and production As an early adopter of proven technology/processes, we help build a circular economy and climate action

13 Climate action See 12

17 Partnerships Meetings in the RAI contribute to partnerships to achieve the SDGs In addition, RAI Amsterdam establishes partnerships that contribute to these goals via social matchmaking

Value creation

The diagram on the next page indicates how we create value for our stakeholders