Future Vision 2030

The RAI has been working on its future in the form of a masterplan since mid-2019 The masterplan is focused on making the RAI future-proof and transforming its premises into a sustainable and multifunctional meeting place where working, staying, living, learning, innovating, doing business and a healthy lifestyle go hand in hand The masterplan enhances the connection of the location to the city and reduces any negative impact on the neighbourhood.

Vision of the City of Amsterdam: a ourishing RAI in a ourishing environment

In line with the new policy framework for ‘connected parties’, the City of Amsterdam’s municipal executive has combined the various public interests involving the RAI in a unilateral municipal vision. The vision can be summarised as working toward a ourishing RAI in a ourishing environment For the council, the vision is the starting point for reaching agreements with the RAI on how public interests can best be served and how Amsterdam, the RAI and other partners can contribute. The executive is positive about the plans and sees the potential added value of the masterplan At the same time, there are many steps to take toward its realisation and many choices remain open The executive plans to make these choices within the frameworks of the formulated vision and in close consultation with the RAI

Artist Impression November 2021, concept

Masterplan 2030

Modern convention centre, in the heart of the city

The masterplan is initially focused on investing in the digitisation and modernisation of the venue. These investments are crucial for preserving the economic spin-o value of the RAI for the city.

Secondly, the masterplan is focused on transforming the RAI premises into a sustainable and multifunctional meeting place The starting point is the installation of an underground tunnel infrastructure which will make the logistical processes of the RAI more ecient, eective and exible It also means that cargo transport would no longer put pressure on the surrounding road network, benetting the quality of the local environment and enhancing mobility in the surrounding residential areas An inextricable part of the masterplan is the planned realisation of a logistics hub (possibly in Muiden or Vinkeveen) where goods can be combined and transhipped to a number of smaller, emission-free trucks. This would considerably reduce the number of trac movements on and to the RAI premises. The application of this concept is very interesting to the city of Amsterdam and the region, and may even be used more broadly than just for the RAI alone

More urban functions

In addition to new real estate for RAI functions – to replace outdated halls – the masterplan also has potential opportunities for the signicant housing challenge in Amsterdam. Adding residential buildings and the related infrastructure and facilities will make the RAI premises more accessible to non-exhibition visitors The transformation and blending of RAI and non-RAI functions will make the RAI premises more attractive to Amsterdam residents and more a part of the city around it. Increased accessibility will improve the user value of the area in a recreational and sporting sense as well A limited addition of retail and hospitality in the area along Europaweg will enhance the appeal of the route from the RAI train station via the hotel nhow to the RAI premises Further development of the plan aims to ensure that the route design and any limited addition of commercial facilities on the RAI premises does not aect the already available retail and hospitality venues in the nearby surroundings, instead having a strengthening and complementary eect The realisation of a logistics solution should be realised at a dierent level (namely underground) to ensure residential additions– situated above RAI functions – oer an attractive living environment. Realising a well-organised and safe (main) cycling route from Beatrixpark through the heart of the RAI premises to the surrounding neighbourhoods (Kop Zuidas, Rivierenbuurt) and vice versa is a major pillar of the masterplan In addition, the RAI aims to reduce waste streams and recycle any remaining waste via various routes, including modular and circular standbuilding

In development and further details

The masterplan is not strictly outlined and needs to be further developed by the RAI and the council into nancial, programme-based and legal agreements It is crucial to simplify this process, reduce the number of dependencies and integrate exibility and freedom of choice into the detailed plan. The masterplan will be shaped step-by-step as a growth and choice model in which development areas are prepared and realised in stages

Interest to the city

The public added value of the masterplan translates into the addition of residential housing, making the RAI premises more accessible to local residents by adding a ‘non-RAI’ element, and reducing pressure on the surrounding road network On behalf of the RAI, Arcadis performed a social costs and benets analysis of the masterplan in 2020 This concluded that the masterplan will make a positive contribution to the earning capacity of the Netherlands and improve the living environment of Amsterdam and the region.

Signicant positive eects of the masterplan include an improved ow-through on the Dutch road network, improved trac safety and air quality in the city and a reduction of noise pollution for the surroundings These eects are mainly related to the logistical aspects of the masterplan The urban eects in the eld of air quality, noise and trac safety are important to the residents of Amsterdam, and contribute to city council goals related to its programmes for reducing trac in the city (Amsterdam Autoluw) and realising cleaner air (Actieplan Schone Lucht) The realisation of a green strip on Wielingenstraat and green roofs contribute to council goals related to biodiversity and climate. The masterplan also includes a reduction of the number of trac movements (because of the hub and developments in standbuilding/circularity, among other things), which has a positive eect on the climate This in turn allows Amsterdam to contribute to the national climate agreement

Composition of the Executive Board

Executive Board

The statutory Executive Board consists of two people

Mr P. (Paul) Riemens (1962), CEO

Appointed to rst term on 7 April 2016. Reappointed on 16 December 2019 to second term until 16 December 2023

Dutch national. Areas of expertise: nance, HR, ICT, legal and venue. Additional functions: member of the Supervisory Board of Twynstra Gudde, chair of the Supervisory Board of St Jansdal Ziekenhuis (until 31 December 2021), chair of Concours Hippique International 'Jumping Amsterdam', member of the Supervisory Board of NEMO Science Museum, member of the Advisory Board of the University of Amsterdam, Economics & Business

Mr M. (Maurits) van der Sluis (1965), COO

Appointed to rst term on 7 April 2016. Reappointed on 16 December 2019 to second term until 16 December 2023

Dutch national. Areas of expertise: marketing & digital, commercial, clients and operations & CSR Additional functions: chair of The Leading Centers of Europe, treasurer of the Voornanciering- en Garantie Fonds foundation, vice-chair of Nederlandse Ski Vereniging, president of EMECA (European Major Exhibition Centre Association), board member of Stichting Vrienden Stadsarchief Amsterdam, member of the Supervisory Board of Stichting Cardiologie Centra Nederland, ambassador for Ambassadeurs tegen Armoede

Composition of the Supervisory Board

The Supervisory Board consists of ve members

Mr O. (Otto) Ambagtsheer (1969)

Chair since 1 September 2021, member of the Remuneration Committee, member of the Selection and Appointment Committee appointed as member on 29 October 2020 and to rst term until rst general meeting after 28 October 2024. Chair as of 1 September 2021.

Dutch national. Additional commissionerships: none. Otto Ambagtsheer is CEO at VIA Outlets, known for premium fashion outlets such as Batavia Stad, since 2018 He was previously active as regional managing director Benelux at Unibail-RodamcoWesteld and held various positions in the Schiphol Group, including for Schiphol Real Estate

Ms A.M.H. (Annemarie) Macnack-van Gaal (1962)

Vice-chair, member of the Remuneration Committee, member of the Selection and Appointment Committee per 22 September appointed on 15 September 2015 Reappointed to second term on 16 December 2019 until rst general meeting after 16 December 2023 Chair until 1 September 2021 Vice-chair as of 1 September 2021

Dutch national Additional commissionerships: member of the Supervisory Board of Pathé Holding BV. Additional functions: member of the Board of Governors of VNONCW, board member of Start Foundation, member of the Committee of Recommendation for the foundation Het Vergeten Kind, member of the Advisory Board of Dienst Uitvoering Onderwijs (DUO), ambassador for SOS Kinderdorpen.

Mr M P (Michiel) Boere (1982)

Chair of the Audit Committee appointed to rst term on 29 October 2020 until rst general meeting after 28 October 2024.

Dutch national. Additional commissionerships: none. Michiel Boere has held various positions at Uber since 2016, and is currently Finance Director for Uber Eats. He was previously active as CFO at Greetz and an Associate at McKinsey

Ms W C M (Mariëlle) de Macker (1967)

Chair of the Remuneration Committee Chair of the Selection and Appointment Committee appointed to rst term on 17 March 2017 until rst general meeting after 17 March 2021 Reappointed to second term per 21 April 2021.

Dutch national. Other commissionerships: member of the Supervisory Board of Maastro Protonen BV, member of the Supervisory Board of MSD Animal Health Nederland Functions: owner of MCKR-in-business, associate partner in The Leadership Advisory. Additional functions: Board member of Talent to the Top foundation, Advisory Board chair Teamshape BV, member of the Supervisory Board of Maastro Clinic, member of the Advisory Board of Stichting Cancer Foundation

Mr R.J. (René) Takens (1954)

Member of the Audit Committee appointed to rst term on 1 October 2021 until rst general meeting after 1 October 2025 On the recommendation of shareholder RAI Association

Former CEO Accell Group Chair of the Bicycle section of the RAI Association from 2005 to 2015, and as such Board member of RAI Association Also acted as treasurer for the Board from 2008 he. Being in these functions meant Takens was always closely involved in RAI Holding

Membership ended in year under review

Mr J.W.Th. (John) van der Steen (1954) appointed 7 April 2011 Vice- chair as of 2014 Reappointed to third term on 16 April 2019 until rst general meeting after 16 April 2021. Position ended on 20 April 2021.