AMTIL Strategy Day

As we start a new financial year, the AMTIL Board recently held it’s annual Strategy Day and reviewed it’s vision, mission and key strategies that provide value to our members. I felt members and readership.

AMTIL’s vision is to represent manufacturing technology suppliers and users and promote advancement in technology that enables our manufacturers to be globally competitive and thrive.

AMTIL’s mission is ensuring advanced manufacturers have access to the latest manufacturing technology through promotion, networking, collaboration and advocacy.

The Strategic Plan identifies nine Strategies that will enable us to provide the outlined value proposition to our members. These strategies will build our service offering, maximise retention and ensure long-term sustainability. Each Strategy contains Activity Plans that clarifies Objectives, Key Activities, Timelines and Drivers. Operational Plans for each Strategy are developed separately. Strategies are:

1 Grow AMW (Australian Manufacturing Week) and increase Member Benefits. We will identify potential growth in exhibition areas, conference activity and affiliated events. We will also look to increase the visitor numbers, particularly interstate, and reduce costs to AMTIL and our exhibitors.

2 Maintain the integrity of our Publications and increase Member Benefits. We will scope the feasibility of additional supplements, unique value-added products, advertorial content, and potential new areas of advertising support. We will also look to utilise resources in other profit-generating activities and look to reduce costs of production where possible.

3 Increase Member Engagement through Calendar of Events/Activities. We will undertake regular feedback from our members to ensure we develop an event calendar which will engage 75% of our members.

4 Increase Member Benefit through third party alliances and industry support. We will identify key high level industry supporters, Corporate Partners and alliances that will add to the value proposition for our members.

5 Develop a Major Activity in a non AMW year. We will conduct due diligence on activities such as Government funded projects, Technology Roadshow, standalone events, conferences/seminars, and international activity.

6 Grow Government Relationships. We will develop stronger relationships with Government and associated departments to improve the AMTIL brand and increase funding for AMTIL activities and our members. We will also increase our attention to industry issues, improve our advocacy and provide a stronger voice to Government.

7 Development of Digital AMTIL. We will identify revenue opportunities through web activity, e-marketing, social media, and other digital media. We will also increase website traffic, undertake statistical analysis, and develop a digital marketing plan.

8 Grow Membership. We will develop our service offering to improve our retention levels and increase new membership. We will also conduct regular feedback sessions and develop better communication methods.

9 Good Governance. We will have good governance processes and strong leadership and management in place. We will also focus attention on accountability, financial sustainability, infrastructure, and risk management.

I trust our members continue to see good value for money for their subscription and encourage anybody that feels there is an area of work missing to please feel free to contact me direct at sinfanti@amtil.com.au

Regards,