Kitkat launches Ramadan themed chocolate gift box

As the holy month of Ramadan approaches, Kitkat, a popular confectionery brand, has launched a special chocolate gift box in Australia to celebrate the occasion.

The gift box includes 18 pieces of chocolate shaped as ‘Ramadan characters’, featuring characters wearing hijab, one wearing a thobe, and one holding a Ramadan lantern. The box also includes a lantern piece with a crescent moon on it. The Ramadan-themed chocolate gift box is available for purchase online for AUD $15.

In recent years, many brands have made an effort to be more inclusive and diverse in their products and marketing campaigns. Kitkat’s Ramadan-themed chocolate gift box is an example of how brands can celebrate and respect the cultural and religious values of their consumers. By offering a product that resonates with Muslims during Ramadan, Kitkat is showing its commitment to inclusivity and diversity.

While most reactions to the Ramadan-themed chocolate gift box have been positive, there have been some negative comments on social media. Some individuals have complained that Kitkat is pandering to Muslims and ignoring Easter. However, popular food blogger Lina J “thelebaneseplate” commented on Instagram, “I find it hilarious that some in the comments are triggered by this and asking ‘what about Easter!?’ Lol Easter choc eggs & hot cross buns have been on supermarket shelves since Jan. Not that I’m complaining, I’ll eat chocolate in any shape or size! People really need to live outside their bubble though.”

“I don’t really need much convincing when it comes to buying chocolate, esp KitKat but this has certainly made me want to buy double! Love that @kitkatanz have recognised Ramadan as one that’s participated in & celebrated by many Aussies.” She continued.

The Kitkat Ramadan-themed chocolate gift box is available for purchase online through Kitkat’s website or at major grocery stores.