CONTENTS INTRODUCTION ...................................................... 1 LOGO : Principle & Rationale ............................... 2 , 3 LOGO : Variations .................................................. 4 , 5 LOGO : Colour Palette .......................................... 6 LOGO : Size & Clear Space .................................. 7, 8, 9, 10 LOGO : Logotype Specs ....................................... 11 LOGO : Appropriate Usage .................................. 12, 13, 14, 15
uala Lumpur Orchid and Bonsai Show (KLOBS) 2015 organized by City Hall is a continuation of Bonsai and Orchid Exhibition Kuala Lumpur in March 2012 was first held in the Botanical Garden, Kuala Lumpur. The program seeks to promote the Premier Botanical Garden visitors other domestic and foreign makes orchids and Bonsai as main attraction for visitors to the exhibition. Parallel to Visit Malaysia 2014, Kuala Lumpur program Orchid and Bonsai Show (KLOBS) 2015 expected to attract more visitors than previous years before, especially residents and tourists in Kuala Lumpur. Prime Minister of Malaysia, YAB Dato 'Seri Mohd Najib bin Tun Abdul Razak is expected to be opening the KLOBS 2015 and also a new structure Botanical Gardens Prime the canopy at night Friday, June 5, 2015.
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LOGO : PRIN CIPLE S & RAT ION A LE he logo is an integral part of Kuala Lumpur Orchid & Bonsai Show ( KLOBS ) 2015 brand identity. It contain two parts : The Symbol : A multi-coloured circles combination which is intended to reflect the varieties of orchid & bonsai represented through simplest stylization form. Each of the colour used related with the beauty of orchid & bonsai. The Logotype : The name of Kuala Lumpur Orchid & Bonsai Show comes with an acronym KLOBS as a brandcalled. Each colour of KLOBS typeface highlights each meaning. KL - Kuala Lumpur, O - Orchid, B - Bonsai, & S Show. Our event tagline “ The power of flora � potrays the richness and diversity of nature.
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LOGO : PR IN C IPL E S & R AT IO N AL E
Orchid
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Bonsai
Geometrical Shape
LOGO : VA RIAT I O N S Style of presentation :-
1.0 Vertical Position
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2.0 Horizontal Position
LOGO : VARIATIONS Full Colour Logo :his is the standard version of the logo and should be used for the majority of purposes. - A CMYK version, which is optimised for use on full colour printed materials (CMYK refers to the palette of standard printing inks: Cyan Magenta Yellow and Black). - A RGB version, which is optimised for use on electronic materials, such as websites (RGB refers to the palette of standard colours for electronic display: Red Green and Blue).
Black & White Logo :-
his version of the logo should be used on printed materials that are produced using a single colour, including black and white. Reversed or White-Out Logo :-
his version should only be used when the logo is displayed against a solid background colour. In all other instances use the full colour version.
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LOGO : COLOUR PALETTE PRINT : CMYK
SCREEN : RGB
C M Y K
: 46 % : 90 % :0% :0%
R : 174 G:0 B : 193
C M Y K
: 65 % : 16 % :0% :0%
R :0 G : 177 B : 255
C M Y K
: 33 % :0% : 100 % :0%
R : 182 G : 239 B :6
C M Y K
:0% : 94 % : 11 % :0%
R : 255 G : 31 B : 133
C M Y K
: 40 % : 32 % : 33 % :1%
R : 160 G : 160 B : 160
C M Y K
: 40 % : 32 % : 33 % :1%
R : 160 G : 160 B : 160
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LOGO : SIZE & CLEAR SPACE
40 %
60 %
80 %
100 %
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LOGO : SIZE & CLEAR SPACE 40 %
60 %
80 %
100 %
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LOGO : SIZE & CLEA R SPACE 1
1 1 1
3 1 1 1
3
1
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The logo requires a certain amount of clear space around it to ensure it is not ‘crowded’ by any other content (such as other logos, images or text). The distance shown is derived from the letter ‘O’ used in the Logotype. This proportionate distance is the minimum clear space allowed around all points of the logo.
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LOGO : SIZE & CLEAR SPACE Minimum Size Recommended :-
80 mm or 227 pixel 40 mm or 114 pixel For Horizontal Position :-
For Vertical Position :-
The minimum recommended size for displaying the KLOBS logo is 80mm across (for print use) and 227px across (for on screen use) the full width as shown.
The minimum recommended size for displaying the KLOBS logo is 40mm across (for print use) and 114px across (for on screen use) the full width as shown.
NOTE : It is important to avoid displaying the logo at smaller sizes, asthis can cause the logo to become unclear or illegible.
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LOGO : LOGOT YPE SPECS 1. TRAJAN PRO a b c def g h i j k l m nop qrs t u vwxyz 123456789 2. CASTLE T ABCDEFGHIJKLMNOPQRS TUVWXYZ abcdefghijklmnopqrs tuvwxyz 123456789
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LOGO : A P P RO PR I AT E U SAGE Monochrome Logos :-
BLACK & WHITE
REVERSED WHITE-OUT
GRAYSCALE
UNACCEPTABLE USAGE
NOTE : Grayscale version of logo only for white space background usage. Dark background are suitable for reversed white-out logo.
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LOGO : A PPROPRIAT E USAGE Full Colour Logos :-
FULL COLOUR
UNACCEPTABLE USAGE
UNACCEPTABLE USAGE
UNACCEPTABLE USAGE
NOTE : Do not replace or change any of original KLOBS logo colour. The logo is only for white space background usage only.
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LOGO : APPROPRIATE USAGE Incorrect Visual Presentation :-
DISTORT FORM
INCORRECT SIZING
INCORRECT COMPOSITION
INCOMPLETE LOGO
NOTE : Do not change or manipulate the technical aspect of KLOBS logo. Any adjustable must be refer to logo guidelines.
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LOGO : APPROPRIATE USAGE Incorrect Visual Presentation :-
BOX IN THE LOGO
INCORRECT LOGOTYPE
INCORRECT MANIPULATION
BUSY BACKGROUND
NOTE : Do not change or manipulate the technical aspect of KLOBS logo. Any adjustable must be refer to logo guidelines.
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