MISSION STATEMENT Our goal at Little Robin is to create the best designs possible with natural fabrics and renewable restores for you and your family.
TABLE OF CONTENTS THE DESIGN
Logo 8-9 Color 10 Type 11
LOGO UAGE
Bussions cards 14-15 Letterhead 16-17 Envlope 18-19
STORE DESIGN
Outside store design Inside store design
PRINT AND WEB DESIGN
22 23
Poster 26 Postcard 27 Magazine ad 28 Website 29 Shopping bags 30 Tags 31 Activity book 32-33
THE DESIGN
primary logo
little robin secondary logo
8
not okay 1.
3.
little robin
little robin
2.
LITTLE ROB IN
4.
little robin
1. Mr. Robin should always be in the middle of the words. 2. Type is always the same size and lowercase.
3. The backgrownd is always the mint green. 4. There is always a backgrownd and don’t add any colors or change any colors. Don’t move anything, don’t change anything. Just leave the logo alone. 9
the colors Below is the colors of the brand and logo. They can be used anywhere for type, shapes or daslines.
10
C=14 M=34 Y=66 K=0
C=0 M=48 Y=50 K=0
C=38 M=7 Y=43 K=0
RGB : (219, 168, 87),
RGB : (255, 133, 128),
RGB : (158, 237, 145),
HEX : #dba857
HEX : #ff8580
HEX : #9eed91
7509 C
1635 C
345 C
the type At little robin we care about type so please only use the Avenir font family unless you have witten promenion to do somthing new. It can be almost any color the fits the design, any weight and point size.
Avenir Medium 11pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_-=+{}[]|\:;“‘<>,.?/ 11
LOGO USAGE
business cards When we handout business cards we like for them to be white and 3in x 2.5in. a. the logo to full blead on the front. b. type for the name should be in Minion Pro 24pt. c. type should be Avenir 6pt. d. type should be Avernir 6pt. e. the text should be 40pt from the botton of text e. f. the text should be 66pt from the top of the business card. g. 23pt should be in between the name and the address. h. Mr. Robin should be 96pt from the top. 14
front side
little
a.
robin
backside
f. b.
c. d.
h.
Lee Robin g.
534 S. Kansas Avenue, Ste. 1210 Topeka, KS 66603 contact@littlerobin.com phone: 877-777-4778
fax: 703-368-9694 littlerobin.com
e.
15
letterhead When we have to send out mail we like to mail it on 8.5 x 11in white paper. a. the logo is 56pt from the top. b. the address should be 36pt from the bottom of the logo. c. the text should start 242pt from the top of the page. d. the text should be 395pt in all. e. the text will start 253pt from the lefthand side. f. the text should end 118pt from the botton of the page. g. the email and stuff should be 46point
16
a.
c.
little robin b.
534 S. Kansas Avenue, Ste. 1210 Topeka, KS 66603
d.
Dear Lola, Lorem ipsum dolor sit amet, aliquid scripserit scribentur quo no. Eos modo wisi voluptatibus ne. Vel eu aeterno suscipit posidonium, nam ferri justo deseruisse ea. Has ut aperiri gubergren constituam. Alii reque perpetua ne sed, ne nam erant diceret vivendum. Labitur posidonium constituam ei duo. Est ut assum probatus. Ea mea commodo eripuit definitiones. Nemore percipitur per ex, diam perfecto vulputate ex mea. Tamquam theophrastus qui in, impetus eruditi voluptatibus mel ea, ad wisi dolorem vim. Ne dolorem delicata vis,
e.
ne usu cibo essent electram, ea reque nulla numquam nam. Illud epicuri copiosae pri te, et impetus mediocrem vis. Duo posse scripta fierent cu, ne porro impetus honestatis cum. Vim et eius graeco facilisis, vel an appetere volutpat. No nam ridens semper, utinam sensibus persequeris cu vix, atqui assueverit pro no. Nec ubique apeirian erroribus ei, et vim singulis mediocrem. Vitae affert adipisci cu duo, omnis iriure volutpat in vel. Ad debet labores docendi cum. Quo veniam labore no, vis oratio omittam no, in nec eros elit comprehensam. Pro mediocrem principes et, omnium oporteat temporibus id eam. Mea et possim assentior, et debet ullamcorper eam. Ei dico accusam his, quod molestiae an ius. Pri ullum fastidii molestie no. Ad eos eros singulis, sit ut consul inermis placerat. In iudico consul vel. No ridens euripidis sed.
f.
Best wishes,
Lee Robin
contact@littlerobin.com
phone: 877-777-4778
g.
fax: 703-368-9694
littlerobin.com
17
envelope When we sendout envelope we do a number 10 standard envelope. the logo should be 73pt x 61pt. the address is should be right under the logo. a. the logo is 25pts from the top. b.the logo is 44pts from the lefthand side. c.all that should be 144pt from the bottom. d. Mr.Robin should be 506pt from the lefthand side. e. Mr. Robin should be 162pt from the top of the envelope. f. Mr. Robin should be 64pt from the right handside of the envelope.
18
a.
little
e.
b. robin 534 S. Kansas Ave. Ste. 1210 Topeka, KS 66603
c. d.
f.
19
STORE DESIGN
front of store
21
inside of store
22
PRINT AND WEB DESIGN
poster
25
postcard
26
magazine ad
27
website
28
shopping bag
31
tag
32
activity book
32
33
2017 Brand Guide 534 S. Kansas Avenue, Ste. 1210 Topeka, KS 66603