issue one
issue one
"the truth behind the perfect movie star body"
This magazine is an informative magazine which focuses on current events, each fortnightly issue will tackle current issues in the media and take on requests of an issues in which need to be highlighted. The main focus is to give the auidence a detailed but reader friendly magazine in which they can relate to on a daily basis. Through sucession this magazine could potentially branch onto different media platforms to become more accessible for the readership. Aiming at a wide range auidence this magazine has the potential to reach many people and become a useful source of information.
contents Page 1,2 ..........The Battle Of The Sexes. Page 3,4,5,6.......Out Of House Photoshoot. Page 7,8 ..................Suited & Booted. Page 9,10 .................Express Yourself. Page 11,12 ........Out Of House Photoshoot. Page 13,14,15,16 ........ Media VS Reality. Page 17,18..............The Bigger Picture. Page 19,20..............
Under Pressure.
Page 21,22,23..........The Bigger Issue.
the battle of the sexes. S Model: Bradley Clement. Photography by Amy-Louise McCafferty. Location: Photography Studio.
exualisation is an issue that many face on a day to day bases. Whether it be in society or even in the workplace, this issue is something that crosses most media platforms. Sexualisation is the way in which something is made “sexual in character or quality� and to establish sexuality. The most common form of sexualisation occurs with women as they are regarded as sex objects. This can be linked through revealing clothing, bodily postures and facial expressions, each of these are components in which support a judgement and view on a character. The issue with people being seen as sex objects has happened gradually throughout time. This kind of issue has been shown in many different areas from movies scenes, music videos and most importantly in everyday life.
Page one
Stereotypes
are a prominent issue with this matter as work requirement have become more and more judgemental as time goes on: for example in modern jobs most employers ask for your curriculum vitiate a cover letter and a recent image of yourself. One could say that this is an unfair way to hire people for jobs as it is dependent on your looks rather than your skillset.
In war time especially soldiers
would be away for months at a time and when injured and taken to hospital it would be the first female contact they have had in a long time, which could beg sexual attraction and curiosity. Although this could make males seem like sexual predator’s it may not always be the case and can be just how people perceive things to be.
More recently this has effected For males in a work place it is
men more than women, where the “seductive secretary” was once put in place for the male boss, the younger man is now “suited and booted” conductor of the office. In some way this works to people’s advantage as there looks can get them further in a business but for others this acts as an issue in which it makes it hard to feel comfortable in the workplace.
Fashion
and uniform allows a gateway to sexualisation as some uniforms highlight body shapes and are easy on the eyes. For example, female nurses may feel more pressure when at work due to the stereotypes already put in place from decades ago.
less common for this judgement to be on them but it is not always the case as there are still males who experience this kind of harassment and uncomfortableness. Males can often pass this off as females “flirting” with them which in some cases men enjoy the attention and allows this to boost their egos. But for others who may not want or find it inappropriate for this kind of attention to be on them. This is an issue that needs to be more announced and highlighted more often as there are many people who feel as if there is no help for them and who are afraid to address the issue because of stability and judgment.
PAGE TWO
Model: Antonino Romano. Photography by Amy-Louise McCafferty. Location: The/End/Gents/Hair.
Model: Antonino Romano. Photography by Amy-Louise McCafferty. Location: The/End/Gents/Hair.
Model: Antonino Romano. Photography by Amy-Louise McCafferty. Location: The/End/Gents/Hair.
Model: Antonino Romano. Photography by Amy-Louise McCafferty. Location: The/End/Gents/Hair.
Suited & Booted
F
ashion is one of the most date or stay in a social clique.
recognised
trades
in
every Especially
in
the
workplace
scenario, it’s something that when smart casual is the new you
can’t
go
a
day
without uniform. Everyone in the office
noticing. Keeping up with the will be battling to look the latest trends can prove to be best desirable as the price shortly and
to to
avoid gain
the the
judgment attention.
follows the idea. The lasted trends can be seen as a money Although women seem to be the scale when it comes to people, the guilty culprits of this fashion trends you stay up to date with ladder, man have progressively could depend on your financial followed with lack of confidence income
or
if
you’re
lucky and the pressure to impress. This
enough then you’re creativity. happens in businesses, you dress to impress and appearance is Trends tend to put people in key to “success”. Not only does different groups in society as it matter what you are wearing it
is
a
shared
interest
and or what brand, physique is an
often become hobbies to some issue that has been highlighted. people. We are all guilty of following trends to keep up to
PAGE SEVEN
" have you got the latest iphone?"
Personal appearance is a way in which you would like the world to view you and what you may feel comfortable in, others may find it uncomfortable or unacceptable.
To feel the
pressure to impress people on a day to day basis is a stressful scenario to be in. Not only is it clothing and personal appearance that is the issue but it also goes into what you own, have you got the newest IPhone? Is your car this year’s favourite? Are the brands you flaunt acceptable enough? For some people this is a trend that needs to be followed constantly even if that means queuing up all night for the latest phone or laptop.
Model: Bradley Clement. Photography by Amy-Louise McCafferty. Location: Photography Studio. PAGE EIGHT
Express Yourself Age is something that is taken
leave
into account in fashion and
and for you to not fall into a
technology as you follow what
category but be the interesting
it is your age category is or at
person in the office. Suit up and
least aim higher, but are the
loosen up, ditch your slender
bars set too high? Conforming
tie for one with patterns, roll
to a situation because of the
your sleeves up and get rid of
pressure
always
the preppy attire, look like
be the case. For confidence
you’ve got your hands in. Body
builders, allowing yourself to
language is key to conversation
express your own individuality
as is can control the outcome.
is the key to showing what
By feeling better in yourself
you
and
everyone and everything around
individuality
you benefits as you are allowing
are
people
shouldn’t
interested
notice
in
room
for
conversations
your own voice to be heard. Be different, this way you
Diversity is an unappreciated
could start your own trend.
term
The more different you are
workplace
people will question it which
individuals
especially but
something
can
thrive
Model: Bradley Clement. Photography by Amy-Louise McCafferty. Location: Photography Studio. PAGE NINE
in
the that from.
Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it. ` ..... Bruce Lee
PAGE TEN
Model: Antonino Romano. Photography by Amy-Louise McCafferty. Location: The/End/Gents/Hair.
Media Vs Reality
M
edia has a great way of controlling what goes on in the real
world. Creating stereotypes and characters to either love or hate, by doing this it allows people to adapt personas and adapt to clichés . The male stereotypes created in movies allow pressure to be put on people in everyday life. For example the typical love story within a movie leaves women wanting the perfect fairytale ending, but of course in REAL LIFE this is completely unobtainable. Films create false hope amongst most unless you are a hopeless romantic and will expect nothing until the “one” comes along. The pressure mounts to become what the movies want you to be like and this could happen to anyone Characters may not be all that they seem with their flawless skin, expensive clothing, top range cars and highly anticipated superpowers, actors train for their roles not to mention there top class stylists and make-up artists. They can make anyone
PAGE THIRTEEN
" Don't believe everything you see in the movies"
look like a God! Although there doesn’t allow this to happen are
many
men
in
feel
the
naturally
handsome
world
they
too Male actors are mostly picked
pressure
that
the for
the
movies
because
of
their
movies have created for them. skills but also their body types. Actors such as Hugh Jackman who To obtain the movie star look has a Mesomorph (tall, broad many males look to role models and athletic) body type which is of
who
they
aspire
to
be, more susceptible to lean muscle
whether it be a superhero with increase which is desired movie super strength that will always star body, leaving the Ectomorph get the girls or even James (Long limbed and skinny) who bond the classy gentleman with cannot obtain weight gain and amazing spy skill not to mention Endomorph (short and wider) who his
womanizing
charms.
But would have to train a lot harder
realistically no one can obtain and use more external resources this persona as the real world to gain the desired body type. Model: Andrew Lonsdale. Photography by Amy-Louise McCafferty. Location: Photography Studio. PAGE FOURTEEN
N
ot only do movies create false realities
for young males, but the media creates a platform in which they will be surrounded by on a daily bases. The use of advertisements are a prominent example of this, constantly seeing Model: Andrew Lonsdale. Photography by Amy-Louise McCafferty. Location: Photography Studio.
football
underwear players
adverts or
click
with bate
famous adds
on
“how to lose 20 pounds in 2 months”. By being constantly surrounded by this form of pressure it doesn’t allow men to express themselves but to create false personas. Actors and models take performance enhancing drugs such as anabolic steroids which allows
PAGE FITHTEEN
of
male to achieve this, one would
muscle growth and allows them
have to spend hundreds of pounds
to
on
them
to
increase
achieve
speed
higher
attributes.
Just
physical
because
it
these
supplements,
gym
memberships, treatments and more.
looks that way doesn’t mean it was done naturally, what looks
The pressure to have the perfect
to be the perfect body shape may
movie star appearance may not
be due to the use of steroids
be achievable due to different
and other performance enhancing
muscle
drugs. So when the average male
structures. This again is an
is doing the correct exercises
issue on a regular basis and can
and living a healthy lifestyle,
leave young males feeling worse
it cannot be achievable without
than
the
they physically cannot achieve
use
of
Realistically
enhancements. for
an
average
and
when
body
they
types
started
and
when
what they initially wanted to.
PAGE SIXTEEN
the bigger picture
Model: Bradley Clement. Photography by Amy-Louise McCafferty. Location: Photography Studio. PAGE SEVENTEEN
S
exualisation
in
which
on
a
is
appears
daily
a
topic
in
media
basis,
usually
sexualisation
sold a body and an attraction.
of women and young children.
In most products men are shown
Usually this presents women in
to be less manly jobs and shown
an objectified manner and how
to be stereotypically “pretty
it is shown across media. By
boys”
doing
constant
about is their appearance. For
pressures
example the “Diet Coke” advert
addressing
the
this
reminder
being
it
a
then
where
all
they
care
a
is a prime example of men being
certain way and also begs the
sexualized, the scene is set
question, am I dressing right?
with an attractive male mowing
Should
a lawn and on the grass are
women
to
I
look
look
and
dress
older
than
I
am? Will I attract attention?
three
women
who
are
clearly
objectifying him, and they then of
proceed to roll a can down the
current
issue
hill allowing it to fizz up.
portrayed
enough
To his surprise he opens it
is the effects on men. More
and is soaked by the explosion
commonly
seem
of the can leaving him to take
to be the platform in which
his t-shirt off and show his
men are sexualised, where the
wash board abs. This suggests
main focus is straight to male
it is okay for women to treat
bodies
This
the male as a sex object, but
questions if were being sold
if the roles were to reverse it
a product or if we are being
would be socially unacceptable.
Although women what
the
is
a
isn’t
coverage
advertisements
and
structures.
PAGE EIGHTEEN
under pressure ... P
ressure through advertisements is apparent by
suggesting men focus purely on their fitness and image which is an ignorant approach to advertising because who can actually relate to that? No one can be that self-absorbed. The stereotype as a whole allows people to aspire to be just like the models to be embarrassed as they are known as what one In
could reality
call
“bone
idol”
advertisements
and
create
self-absorbed. a
fairy
tale
world in which sex sells. It is a powerful object which is constantly surrounding us and taking a lot of attention. Hence why products sell, aspiring males look up to this whereas others laugh. The real question is why does no one question it, the product you are buying shouldn’t depend on your body type but your personal preference and opinion. Not all men would like to buy aftershave held by gym bodied model because realistically media has the power to edit to fit the demographic. If a woman holding a bottle of aftershave, would that suggest that’s what will happen when you buy the product?
PAGE NINETEEN
Model: Antonino Romano. Photography by Amy-Louise McCafferty. Location: The/End/Gents/Hair. Not only do advertisements cause a controversy, but television
also.
TV
shows
in
which
show
glorified
womanizing sex obsessed men such as “Barney Stinson� are loved by millions of people. Since How I Met Your Mother is a successful program it has a mass audience who
do
not
react
to
the
issues
with
sexualisation
throughout the show because it is covered with humour. Which does not mean it was not spoke about but is instantly dismissed. Although this is aimed at women it overlooks the cover up of sexualisation in television allowing more and more people to get away with it.
PAGE TWENTY
the bigger issue. T
he bigger issue is the rise in sexualisation and how it is
becoming more prominent with men. There are many stories now in which men have been the subject to sexual objectification and harassment. Most commonly these events have occurred within a workplace and even in social situations such as restaurants. The pressure to fit a certain stereotype in a workplace is slowly mounting to become better dressed and more appealing to the eye, making jobs harder to enjoy and more stressful to contain.
Model: Bradley Clement. Photography by Amy-Louise McCafferty. Location: Photography Studio. PAGE TWENTY ONE
“I have been working for a law firm for over a year and have a mature female employer. When I first started working there I was told that I had to tidy up my hair and facial hair and instead of coming in in my comfortable smart casual attire I was asked to purchase a suit. Being a slightly larger man I found this highly embarrassing as I was forced to wear something I myself did not feel comfortable in. I will say this effected the way I worked. Surrounded by younger fitter males in tighter suits and attractive women I couldn’t help but feel like the odd one out. I confronted my boss about this and she simply laughed and said I had nothing to worry about and assured me that I looked great. I won’t like being given complements like that when surrounded by people a lot better looking boosted my ego. I still felt the need to adjust and managed to lose weight and feel healthier in a suit. One day I overheard two of the women in work saying I looked good and of course my ego flew out the window until I felt like I was being used for my looks. I was asked to help in some meetings which always seemed to be when women were involved, I couldn’t help but feel like a sweetener and I can say I defiantly did not enjoy being objectified especially when it was apparent. No one should have to go through it, it’s uncomfortable”
PAGE TWENTY TWO
Hearing
a
personal
account
of
an
issue is a good way in which more people and gain the confidence to confront
problems
as
such.
There
are many ways in which people can be supported who are experiencing these events. In some cases sexualisation can be a form of harassment in which should not occur in any place and there are procedures and help lines in which you can gain the support you
need.
There
is
no
doubt
that
sexualisation will take a long time to disappear but by enforcing small rules or laws could reduce it and help people become more comfortable.
PAGE TWENTY THREE
Model: Antonino Romano. Photography by Amy-Louise McCafferty. Location: The/End/Gents/Hair.