A Closer Look at the New Google Adwords Interface

A CLOSER LOOK at the New Google Adwords Interface https://digitalmarketingjournal.weebly.com/blog/acloser-look-at-the-new-google-adwords-interface Google has begun the transitioning of accounts from the older version of the Google AdWords or currently dubbed as the Google Ads into the new one. It can be remembered that the primary purpose of the said update is to allow digital marketers, site owners and advertisers with a range of new resources help them conveniently manage the complicated procedures that come along with paid search advertising.

It was revealed that the new version of the Google Ads interface offers a lot of new features that are intended to assist digital marketers and advertisers obtain the new insights needed to boost their sites’ performance. Also, the current version of the interface is offered with artificial intelligence or AI as well as some machine learning features that are accessible to automate key optimisations easily. Thus, the users of the interface can now focus more attention on developing the best account strategies and analysis.

To provide a clearer view of the picture, this article provides some of the other notable features of the new interface and, these are the following.

1. New standard dashboard Upon logging into a specific Google Ads account, users can now see the new account overview which is displayed in a dashboard format which offers the standard performance metrics with some of the key metrics that enable users to conveniently check the overall performance of the account.

The new dashboard also allows users and advertisers to easily understand the specific performance direction which will soon be trending. Thus, they can easily make better optimisation decisions.

2. New recommendations engine The latest version of the Google Ad interface also comes with the new and more robust recommendations engine. This feature is intended to provide the user with the recommended optimisations that are based on the actual performance of a campaign as opposed to its goals.

This feature also enables automated optimisations that a user can immediately implement with just a few clicks. Finally, the feature provides PPC marketers with the needed optimisation guidance that helps them determine the things that they can do with the available data provided by the recommendations engine.

3. New custom dashboards The new interface also offers a feature that enables the users to create customised dashboards. In doing this, they can place, mix and match dozens of data fields into the dashboard to come up with a real-time version that shows the necessary performance metrics that are important to them.