DIGITAL MARKETING
GOOGLE BELIEVED TO HAVE EXTENDED PAGE TITLES LENGTHS ON SEARCH RESULTS A lot of SEO experts, site owners and digital marketers have recently observed that there was an increase in the length of pages titles appearing in Google’s search result. Also, some reports also claimed a similar scenario and most of such observations were seen on Google search results snippets, according to a recent report. In an article published by Search Engine Journal, it was reported that RankRanger‘s tracking tools were among the first to show that the average length of page titles found in search results was stretched from the conventional 55 characters to about 83 characters by the time that the said article was being written.
RANKRANGER Aside from providing a clear report, RankRanger has also tweeted earlier this week posting an image that seems to showcase the alleged increase. By looking at the image of the graph posted on the tweet, it is quite clear to conclude that the increase in the length was gradual and eventually spiked to the highest peak on September 29. Also, a lot of experts believe that such condition was not just a temporary change since the increase was sustained for more than two weeks.
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DIGITAL MARKETING
PAGE TITLES’ LENGTHS But despite such observations, many experts believe that this condition should not be regarded as a concrete indicator on the increase in page titles’ lengths in search results will be permanent without a clear announcement from Google. This is because Google announced an increase in the length of meta description last December only to reduce it a few months after.
GOOGLE Given the uncertainty and the lack of official advise from Google, digital marketers, site owners and SEO practitioners are strongly advised not to implement significant adjustments to cope with the visible increase in the accepted page title length in search results. This is because doing such will cause them to roll out a major overhaul of page titles used in case Google decides not to push the increase in page title length.
SOURCE: https://digitalmarketingjournal.weebly.com/blog/googlebelieved-to-have-extended-page-titles-lengths-on-searchresults
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