DIGITAL MARKETING
Google Ratings Are Not Author-Based AND ONE OF THE MOST COMMON THINKING We all wonder how Google rankings work. And one of the most common thinking, when a page is on the list of bottom ranking websites is that “the author must be not that good” or has a bad reputation, and so and so.
Google’s Quality Rater This thought turns out to be a result of some of the updates made to Google’s Quality Rater Guidelines last July. It points to the assessment of low or lowest quality pages. But what precisely are these guidelines? How does it differ from the previous ones? Are they just for identifying if the content creator has not made a good impression on their other works? How do they come into this? Google explained that the changes in the guidelines highlight that some ratings made are also because of overrated content titles. In relevance to that, there are two reasons why a page misses the chance to make it into the list of “quality” pages according to quality raters. One is because the page does not have enough Main Content (MC) that provides readers adequate information on the objective of the write-up. Second, the author lacks sufficient knowledge of the intention of the content they are writing. So for that, the content creator must be familiar with the insights they are sharing with people. These quality raters are advised to give a site a low rate if it does not meet the marks of a page with up-to-date content. And an author with not-so-good overall marks individually can still have the opportunity to redeem their credibility over their work if they can impress Google with simple and yet catchy ideas and turn them into an exciting content. And of course, never share stories that invented, especially if you’re not writing about fantasy and fairytales. We already have Disney and Hollywood films to do that. Content creators have their stuff to do. In the world of digital marketing, it’s not always the overly intelligent people who capture the “eye of the beholder” but also the creative ones. And you don’t have to be that clever to do that. Be smart enough to know your ways.
Source:
https://digitalmarketingjournal.weebly.com/blog/ google-ratings-are-not-author-based