18
ATTIC | JANUARY 2016
IMPORTANT SEO AREAS WORTH MASTERING HTTPS://DIGITALMARKETINGJOURNAL.WEEBLY.COM/SEO.HTML
18
Engaging in SEO is a profitable endeavour especially for most digital marketers. However, obtaining the amount of success that many SEO experts have achieved is not that easy. This is because becoming an expert and successful SEO practitioner does not happen overnight. In fact, it involves sacrifices along with long and tedious procedures. So, if you are aiming to be successful in the field of SEO you should be aware of the above-mentioned facts. Also, you can start creating your upcoming success story by knowing and understanding some of the important areas of SEO that must be mastered particularly the following. 1. Keyword or audience research One of the essential SEO aspects that you should master is the keyword or audience research. This because the research is very helpful in identifying the type of content as well as the product or services that your website will be providing. As soon as the research is done, and you were able to select a good keyword or audience, you can then start building your site’s content the way you wanted it to be. 2. Competitor Research The SEO industry is not as orderly as newcomers expect it to be. In fact, the level of competition very high. So, to prevent your competitors from taking advantage of your weaknesses, you must first learn how to conduct the competitor research. This can be done manually or with the help on tools available online. During the research, take note of your competitors’ shortcomings and use the information obtained to outsell or outshine them. 3. Web Analytics The web analytics is also among the essential areas that you should master if you wish to become successful in this industry. This is because mastering this will help you conveniently determine if your current SEO strategy is working or not. 4. Link Building Link building is an essential aspect of SEO that upcoming practitioners should master. Many SEO experts agree on this statement since knowing how link building works to your advantage will bring your site to the limelight. Also mastering the link building procedure will attract more companies to link with you and your content.