DIGITAL MARKETING
THINGS TO LOOK FOR IN SEO REPORTING TOOLSÂ DIGITAL MARKETING
SEO STRATEGY Having the best set of SEO reporting tools is a good investment that SEO practitioners, digital marketers and site owners should invest in. This is because having such is a proven way to boost their websites traffic and revenues since the said tools will help them come up with a great SEO strategy. So, if you are currently in the process of launching a website or starting an SEO campaign, select and purchase the best reporting tools by considering the things that you should look for in such, especially the following.
ACCURACY One of the most important aspects that you should consider when searching, selecting and purchasing SEO reporting tools is the level of accuracy that they provide. Many SEO experts agree with this since having the tools that provide accurate data allows a site owner to come up with the best strategies to use to boost his or her website’s performance. Also, having the set of tools that provide the most accurate data is very helpful in making sound decisions that will stir the site’s focus to the right decision. Finally, the accurate information provided by the said tools enables the user to determine the procedures that must be adopted to cope with or dominate the existing competitors.
THIRD-PARTY TOOLS INTEGRATION Aside from providing accurate data, it is also important that the SEO reporting tools that you are going to use can conveniently integrate with third-party tools particularly with Majestic, Google My Business and Google Analytics. This is because having such allows you to maximise the use of the tools in steering your campaign in the right direction.
AVAILABILITY OF DOMINANT FEATURES When selecting the SEO reporting tools to use, make sure to examine their dominant features. For better results, go for the tools that come with features such as position tracking, analytics, backlink monitoring and competitor data. Also, it is better to go for tools that offer social media and email marketing reports along with call tracking and paid ads monitoring.
SOURCE: https://digitalmarketingjournal.weebly.com/seo.html