Media Kit 2013
PRODUCT RATIONALE Parasport UK is a charity based contract magazine aimed at people with disabilities, medical professionals, carers and family. Our publication’s brand values are to inspire readers with real life success stories, whilst acknowledging the issues that many people face in the sporting world. It will also provide information and advice for people wanting to become more involved with sport. The unique selling point is – fairer coverage for people participating in disability sports, improving equality
F riendly A ccessible I nspiring R espectful
The Three Whys Why This? The lack of a specific magazine aimed at people with disabilities and sports, means that there is a gap in the current market. Why Us? We focus on contract magazines in the specialist market. Why Now? The recent success of the Paralympics means that there is currently a high profile around disabled sports and it is a good time to launch a magazine that will fulfil people’s aspirations. F riendly A ccessible I nspiring R espectful
BRAND EYE Parasport Ontario
Ability All Together Now
PARASPORT UK Runner’s World
Possability
Enable
Our rivals are far from our product as we have produced a niche magazine, which focuses completely on disabled sports and even our closest rivals only contain small sports sections. F riendly A ccessible I nspiring R espectful
DISTRIBUTION Free to subscribers of Parasport UK’s website & medical professionals (physiotherapists, psychiatrists etc.) Frequency: Quarterly Initial Circulation Print Run: 50,000 Readership: Estimated at 150,000 (3 unique viewers per magazine)
F riendly A ccessible I nspiring R espectful
PRODUCT DETAILS • Pagination: 56 +4 pages • Page size: A4 • Finish: Full colour gloss and saddle stitch binding • CD/MP3 version for visually impaired Parasport UK is available across multi-platforms, including an online edition of the magazine, and an App for smartphones and tablets. It will be promoted on social media sites, such as Facebook and Twitter, for our reader to access the latest news and updates. F riendly A ccessible I nspiring R espectful
AUDIENCE PROFILE Demographics: • 18-35 with disabilities • ABCD • Broad readership • 60% Male 40% Female
Female
36.64%
Male 63.64 %
Readership Survey Data
Female
Parasport UK’s audience36.64% will be specific due to the Male 63.64% specialist market that we are targeting, although there is the possibility that the recent successes of the Paralympics have increased interest from society in Readership Survey Data general. F riendly A ccessible I nspiring R espectful
READER PROFILE Tim is a 22 year old semiprofessional male with Cerebral Palsy. He is interested in all sports and currently plays cricket and basketball. His family read Parasport UK to better understand the difficulties he Female 36.64% faces. Tim gives guest talks at Male 63.64% local schools to encourage young people with disabilities to take up sport. Readership Survey Data
F riendly A ccessible I nspiring R espectful
EDITORIAL PILLARS Sports: Features and interviews with Paralympians, sports teams and aspiring athletes, covering current sports topics and future Olympic stars. Healthy Living: Lifestyle advice on healthy eating, diet and exercise. New specialist equipment releases, with the opportunity to win the item.
Leisure & Tourism: Holidays, day trips and entertainment, specialising in easy access for people with disabilities and their families/carers.
Motoring & Mobility: Information on the government’s Motability scheme, adapted cars and mobility scooters.
Product Reviews: Reviewing products that would benefit people living with disabilities, with the aim to enable the reader to make an informed decision.
F riendly A ccessible I nspiring R espectful
ADVERTISING RATE CARD PRINT Size Display Back Cover Display Inside Cover Display Colour DPS Display Colour Page Display Colour Half Page Banner Classified Colour SCC DEADLINE: 15 days before print. DIGITAL Top Banner Bottom Banner Side Banner
Price £4500 £4250 £4000 £2,500 £1,500 £50 £20
£350 £300 £250
F riendly A ccessible I nspiring R espectful
Key Staff Contact Details: Elizabeth Baker Editor in Chief – 9bakee60@solent.ac.uk Catherine Collins Production – 9collc14@solent.ac.uk Amy French Advertising – 9frena35@solent.ac.uk