FASHION COMMUNICATION & PROMOTION FASH10105 VISUAL AWARENESS
CONTENTS Initial Moodboard Helmut Lang Moodboard Diane Von Furstenberg Presentation Tom Ford Brand Zine Blog
Pinterest Street Style Brief Colour Palettes
BriefCreate a Moodboard for your chosen brand. Consider all aspects of brand identity.
First example of a brand moodboard. I chose Louis Vuitton as my brand as Marc Jacobs had just announced his departure. For this moodboard I wanted to keep within the yellow colour palette, only introducing bold colours for emphasis and impact.
BRAND ANALYSIS MOODBOARD
BriefTo create a moodboard of ten considered images that translate the brand’s identity as well as research done for the Brand Analysis part. Also, in groups there are commonalities between brands. Discover what these commonalities are.
PRESENTATION
This project was interesting and exciting to do as we were in groups, everyone gave different perspectives and their own opinion that really cultivated the concepts.
Brief- to create a Brand Zine that incorporates both Brand Analysis and Proposed Creative Strategy from the previous projects.
The Brand Zine was a difficult task in the beginning, but once began it became enjoyable to deconstruct Tom Ford and discover more and more about the brand and Ford himself as well as keeping in mind the identity of the aesthetic and design.
BLOG http://parisiandays.tumblr.com/
STREET STYLE BRIEF
COLOUR PALETTES
HELMUT LANG