How to Use A Blog to Build Up Brand Awareness
What Branding Can Do For Your Business
Connecting your product or service with a reputation of quality and trust, you catapult yourself into household-name status
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Ingredients For Successful Branding
Quality ◦ Needed to impress customers
Excellent Service ◦ Can boost word-ofmouth advertising
Value ◦ Quality for the price point http://dna56.com/share
What is a Blog Essentially written communications vehicles that exist on the Internet Blogs have a nearly limitless potential for reaching visitors or readers Blogs are fluid and ever-changing The fluidity of blogs invites the potential for more traffic and also for repeat visits
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Traits That Distinguish Blogs Short posts Frequent updates Conversational style Commenting ability
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Other Features Found In Blogs
Photo images ◦ Often used to support individual posts
Videos ◦ Used to show off a product/ service/ demonstrate how it is used
Forums ◦ Can promote an even more open exchange of information
Auxiliary newsletters ◦ Excellent way for a company to gain its own preauthorized e-mailing list http://dna56.com/share
Who can Benefit from Blogging? Product blogs Service blogs Professional blogs Government blogs Artistic blogs Niche blogs Organizational blogs
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How The Exposure Can Pay Off
Building brand name recognition ◦ People will become more familiar with the brand and more comfortable with it.
Creating a buzz for a brand or product ◦ Builds word-of-mouth advertising
Increase direct sales ◦ The more a brand is understood and talked about, the more likely it is people will trust the brand’s products
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The Advantages Of Blogging Highly affordable Popular Very flexible Easy to update Fun
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Discover the essential building blogs of online success at http://dna56.com/share