H E RO ES CARDS | COM I C S | G A M E S
Amy dinsmore Brand Identity Book GRD 3 2 oo GREG BERNSTEIN SPRING 2o11
table of contents
5 4 5
Logo Colors Typefaces
merchandise
Collateral
identity 6
Business Card
6
Bag
7 8
Letterhead Fax Cover
7
Tattoo
7
Tshirt
9
Website
Identity
Identity
identity i
lo g o
The Heroes logo represents the core of its brand identity --an iconic representation of what the Heroes brand consists of. As such, it’s important to note a few key guidelines when utilizing the Heroes logo. Allow .25 inch of space around the logo at all times. Do not skew, modify or cover the logo in any fashion. These requirements are meant to maximize the effectiveness of the logo and the Heroes brand. The Heroes logo features a gloved superhero hand eminating a glowing power. The intent of this logo is to make a bold statement through the use of color and dynamic line similar to comic book or graphic illustration. The logo is iconic in nature. The Heroes logo transcends age, as it recalls a time that everyone has imagined themself to be superhuman or extraordinary in some fashion. Therefore, the Heroes logo is a relavant, meaningful addition to its image. The logo may be used one of two ways. The default version of the logo consists of the Heroes hand juxtaposed with the Heroes name, as seen below. The second version of the logo, which consists only of the Heroes hand, may be used on Heroes merchandise only, as utilized in the Heroes temporary tattoo shown in the following pages.
H E RO ES CARDS | COM I C S | G A M E S
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identity i
lo g o co lo r s
The Heroes logo was designed with a simple, yet striking color palette. The primary colors used in the logo consist of black, white and a variation of red. The logo may only be reproduced in these colors, more specifically, white for the gloved hand, red for the power, and a black bounding box. Exceptions may be made when considering the background color onto which the logo is placed upon. In some circumstances, the black bounding box may be removed, leaving only the gloved hand and power rays visible. Another exception is for the Heroes tattoo, for which white may not be reproduced. In this instance, the gloved hand fill color would be transparent, revealing the natural skintone of the tattoo wearer. Careful consideration was used when selecting typefaces that represented the personality of Heroes. Utilize one of following; no substitutions should be used.
PMS 186C C6 M100 Y100 K1 C223 M12 Y34 Black
Main Logotype: a b c d e f g h i j k l m n o p q r st u v w x y z
MetroDF
White
a b c d ef g h i j k l m n o p q r s t u v w x y z VoxBox
abcdefghijklmnopqrstuvwxyz Handlebar
a b c d e f g h i j k l mn o p q r s t u vwxyz Telegrafico
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Identity
collateral
co l l at e r a l i c a r d s
The Heroes business cards make use of the dynamic nature of the logo. The Heroes brand name, owner name and title and contact info are listed on one side; the Heroes logo occupies the other side of the card. The rays of the logo “bleed� onto the other side, which gives the card an abstract, interesting appeal. The text on the front side is set in MetroDF and Sansation. All text is aligned alongthe furthermost left margin, approximately .125 inch from the edge of the card.
H E ROES CARDS | COM I C S | G A M E S
T I M S MITH OWN E R
218 A- Bul ls boro Drive Newnan, GA 3 0263 7 70. 2 5 1. 5 7 5 4
heroescomicscards.com
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co l l at e r a l i l e t t e r
The Heroes letterhead features the logo with extended rays that extend across the page; this image is printed as a watermark at 5% black. The logo is also formally dispalyed in red. At the top of the page, a bar with the signature blue Heroes rays extends across the top of the page, continuing the lines from the watermark. Margins on the left and right sides of the page are set at 1 inch, bottom at .5 inch, and top 1.25 inch. The baseline for the first line of text is approximately 2.25 inches from the top of the page. Text should be set to Helvetica 10pt.
H E ROES CARDS | COM I C S | G A M E S
February 22, 2011
Dear Sir or Madam, Exeraecti istisque pellabo reprempos ide nist aut volupta nonsenia comnis dolupta natem et quam et eum, sapit qui dolore, tempore ssimi, consequ ametur? Ullorem re et, simporibus corpore renisquam ipsunt, testo verum que que vella doloribust, tem iuscium istor ma et, conest porios alitate nihilli strumet uribusc ipsandi ommolor iberum exceatem latemqui tem. Itatur molupta tempel eic tem ex ex et lis delenducimet laccus ventur, eristis resequi alit, ea sae simus quis volut vitium autem imin porehenet, unt. Pudit odigenti consequae custiat iossusapit ut acerios dolo cum nam fuga. Et hit voluptiberum fugitib HULWLRVWLDP DXW RIĂ€F WHVVLWD WHFXV VXP HW XOODERUHP QRQVHTXL DERU DFFDHVWL VLP XQWRUHP UHSHOHF HVWLEXVFL alit hicidunt quaspercit reri aliti ni aut volor reicimint accuptaqui cus nus aut quidelles vit od esequidesto quia sunditas con re, none que etur? Ignat que comnis doluptat eosant, sit que con pelest experum accullicab im aut a volliquam aliquia et doluptur, quam ut que pratiis reiciendipit adi doleceatibea velis mos expligenis erspelia ipsa velentur as dolorrovid endis sum fuga. Equi blandis dolumendes iuscit, cor si is doloris qui asseratet qui blaciam quate resciliquo moleser eseribusam facestium rehenis moditiusda nis a earupta vitatem. Onecabo. Aqui con ne poreperum quas adit eosam il erchicabore resse dolores dolupta turibea rcient exceped igniet volest voluptat. Git aliantoriti idereru ptatur? Iquatam re et omnimet vendis di audam unt veliquame venis et vel maximil laborem eaque vidus sum nullatius aut volorum aborupis aut eum sequi doluptata nus, nist, omniscipsunt maximet moleniendam HDTXDP DOLWH HXP RIĂ€FLPSHUXP QLKLFDWXU UHVWR HV YHUXQW TXLEHDT XLGXQWXV DG TXH QRQVH DERUH QLHW DQW eos re cor moluptae rendantios quassit, tem ea aut et pla aut harum quatiun tiuntium dem lanis saeroribero is estis aut aditionse voluptat plam rerions equatas pideniatur arum, velenis aut eumet faccus alitior ionseriatia dicipsum ex evendest, omnient que nobitecae vel inum nullab imporeptas et et volores sitiissi aut faccusdae pa coreratatem net, venis experio most liqui dero consequam ne si audignim aliquo ipsamenit desequa epuditati quidelis porro volor maior alitati busanda suntiae quo illorae sa eat et Best Regards,
Tim Smith
2 1 8-A Bullsboro Driv e
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|
Newnan, GA
30263
| 770. 25 1.5 75 4
|
heroescomicscards.com
co l l at e r a l i
The Heroes fax cover sheet is very simple in design and features the Heroes logo and contact information at the top of the page. Information lines include the date, addressee, fax number and message sections.
fax
H E ROES CA AR RD DS S || C CO OM M II C C CS S || G GA AM ME ES S
218 -A Bul lsboro Drive | Newnan, GA 3 02 63 T. 7 70 . 2 5 1. 57 5 4 | F. 7 7 0 . 2 5 1. 6829
Date : To : Fax Number: Pages:
Message:
218
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co l l at e r a l i w e b s i t e
Simple features and ease of access mark the major aspects of the Heroes web design. The site is designed to have a static, compact design, as there is no need to scroll; all content is located above the 550 pixel mark. Given that Heroes does not participate in online commerce, the focus is on providing information regarding store location, contact info and upcoming events. The design elements include a container anchored by a flowing banner with a backdrop of dynamic vector rays, reminiscent of the sky and flowing superhero capes.
www.heroescomicscards.com
H E RO E S
HOME
BLOG
EVENTS
LINKS
We lco m e to H e roe s Co m i cs !
com i cs. car ds. cool .
2 1 1 - A B u l l sb o r o D r i ve
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Newnan’s only comic book and game card store. We’re located on Bullsboro Drive next to E-KA Japanese Restaurant. We carry a large selection of comic books, manga, anime, sports and game cards, role-play and miniature games, action figures, and Nascar memorabilia. Free card tournaments are hosted on the weekends. Stop by and check us out! We’re open Mon-Fri from 10 - 6 and Saturday and Sunday 10 - 8.
Newnan, GA 30213
7 7 0 .2 9 3 .7 4 1 7
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Mon - Fri: 10 - 6 Sat - Sun: 10 - 8
Identity
merchandise
M e r c h a n d i s e I b ag
Merchandise bags have been designed for Heroes most important product, comic books. The bag is made from brown kraft paper, which is similar in size to the dimensions of a comic book.
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M e r c h a n d i s e I Tat to o
The Heroes logo represents the core of its brand identity --an iconic The Heroes tattoo was created with kids in mind. The product is representation of what the Heroes brand consists of. As such, it’s designed to be applied to the skin with water, and only lasts 5-7 important to note a few key guidelines when utilizing days. The design is simple and only features the Heroes hand logo. the Heroes logo. Allow .25 inch of space around the logo at all times. Do not skew, modify or cover the logo in any fashion. These requirements are meant to maximize the effectiveness of the logo and the Heroes brand. The Heroes logo features a gloved superhero hand eminating a glowing power. The intent of this logo is to make a bold statement through the use of color and dynamic line similar to comic book or graphic illustration. The logo is iconic in nature. The Heroes logo transcends age, as it recalls a time that every individual has imagined themself to be superhuman or extraordinary in some fashion. Therefore, the Heroes logo is a relavant, meaningful addition to its image. The logo may be used one of two ways. The default version of the logo consists of the Heroes hand juxtaposed with the Heroes name, as seen below. The second version of the logo, which consists only of the Heroes hand, may be used on Heroes merchandise only.
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m E RCHA N DIS I NG i S H I RTS
Heroes Comics t-shirts are printed on 100% cotton made fabric. As seen below, the preferred color of tshirt is black, with white and red printing. Tshirts could be utilized for multiple uses by the store - both as a merchandise item as well as prizes for tournament winners.
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p h oto c r e d i t s
http://www.nashvillewraps.com/paper-bags/mc-032.html http://www.flickr.com/photos/localheroes/3581640821/in/photostream/ http://www.flickr.com/photos/localheroes/3581678071/in/photostream http://3.bp.blogspot.com/_89hkivBPB9w/SyGgacTKnzI/AAAAAAAAArw/84n2gjg_Sjo/ s1600-h/absolute+new+frontier.jpg
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