AMY HSIEH FADN 302 SPRING 2014
PROCESS BOOK
FADN 302 Spring 2014 Process Book
Contents
1 04 Kids Weekends Site Redesign Poster
2
12 With Glowing Hearts Editorial Layout
4
36 MAKE Booklet design Self-Promotional Project
3 22 SYRUP Desserts ReDefine Media
1
Kids Weekends Site Redesign Poster
Design Brief
The site of my project is the entrance by the Rose Garden at USC, the cement seating area that was made to commemorate the Los Angeles Olympics. I noticed this large space has a little use nowadays. There are a lot of places to sit but people rarely take the spaces for seating. One possible solution is to transform the area into a reading space for family and students. I want to redesign the landscape into a more playful space for children and family by making the space into a bumpy grass area. On the weekends, parents could bring children to this reading space while visiting the Rose Garden, and there will be children’s books provided. The dimensions are intended to be 36 x 20 inches: an advertisement poster for the new reading site for family with kids.
4
Research
Entrance
Garden
Photographs I took at the Rose Garden. It is usually dirty and empty. people rarely use this space to sit 5
Brainstorm
6
7
Composite Sketches
8
I made these landscape models with cardboard paper
9
Comprehensives kids weekend by SAT+SUN
10
the
Rose garden
Final Poster Design
11
2
With Glowing Hearts Editorial Layouts
Design Brief
For my editorial layout project, I picked Canadian mittens that were made for supporting the athletes of Olympic games in 2010 Winter Olympics in Vancouver, in 2012 Summer Olympics in London, and 2014 Olympics in Sochi. This object relates to me because of the Olympic games that happened in my hometown in Vancouver and also it serves as a symbol of my nationality. I like it because of its beautiful and simple designs and its functional use to keep hands warm in winter. People would wear it to Olympic games and its red color really stands out among the crowds. My intended audience for the editorial layout mainly targets younger people, from ages 12-35 because they tend to show more energy and enthusiasms for National spirits, and also because most Olympic athletes are of younger ages. I thought red, white, and black color palette on the mittens could be a good way to start off my editorial designs. Also, I choose to use “With Glowing Hearts� from the national anthem as the headlines to best represent the mittens.
12
Research
13
Brainstorm
14
15
Comprehensives
16
17
Layouts
18
19
Final Editorial Layouts
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Cras sapien ligula, mattis eu scelerisque ac, interdum quis velit. Vivamus consectetur ipsum eu dictum mollis. Vestibulum elementum consequat sem. Phasellus imperdiet molestie nisi, non venenatis augue convallis et. Etiam sit amet metus ut ligula commodo interdum vel eu felis. Aliquam sollicitudin tempus felis. Suspendisse potenti. Duis at justo vel eros sagittis luctus at vulputate justo. Proin eleifend nulla non sagittis vehicula. Mauris accumsan erat sed massa iaculis, at interdum turpis ornare. Proin sit amet turpis leo. Maecenas laoreet nunc quis dui suscipit blandit. Sed hendrerit eleifend risus, nec interdum ipsum auctor sit amet. Duis semper lacus ac risus hendrerit, ut convallis nisl dignissim. Integer venenatis, ligula a commodo laoreet, urna felis tempor nibh, dapibus condimentum lectus orci ut neque. Nunc convallis dolor et nisi fermentum, ac volutpat magna tristique. Nulla nec blandit metus, id volutpat purus. Duis consequat neque nec aliquet malesuada. Fusce pulvinar, mi quis porta tincidunt, mi urna rhoncus mi, in adipiscing velit leo vel ante.
In hac habitasse platea dictumst. Aenean egestas blandit nunc, pretium vulputate turpis blandit in. Nulla imperdiet faucibus auctor. Quisque blandit iaculis dui sed ultricies. Proin et enim eu neque sagittis pharetra eu vitae nisi. Cras condimentum blandit diam vel pretium. Fusce facilisis elementum Integer convallis tincidunt purus, vel auctor magna vehicula nec. Donec dapibus suscipit rutrum. Cras lacus erat, lobortis nec urna at, dignissim cursus avte. Sed elementum interdum sapien sed condimentum. Ut dapibus leo ut erat bibendum, quis ultricies leo ornare. Quisque luctus dui eget felis aliquam auctor. Sed turpis magna, dictum nec odio nec, eleifend ornare enim. Fusce eget sem orci. Aenean posuere ante eros, vitae imperdiet diam feugiat vitae. Cras vitae auctor enim, eget suscipit lectus. Sed eget quam et sem egestas gravida. Etiam egestas imperdiet massa. Integer molestie lorem sit amet ante vulputate tempor. Vestibulum dapibus aliquam porta. Aenean convallis fermentum lectus eget volutpat. Phasellus sodales consequat nisl ac convallis.
#WITHGLOWINGHEARTS Quisque euismod justo nec est mattis, et lobortis velit posuere. Sed mattis a nisi ut convallis. In commodo sed nunc sit amet rutrum. Fusce imperdiet sagittis massa, et porta lectus posuere quis. Aenean ultrices vulputate semper. Nulla ac elit eu ipsum aliquam lacinia et a massa. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed condimentum justo nisl, eget tristique sapien viverra id. Vivamus viverra tincidunt mollis. Sed varius
lobortis dolor a auctor. Mauris in tristique nunc. Donec vitae nisl tellus. Proin id aliquet turpis. Vestibulum id dui lacinia metus tempus facilisis. Nunc ac suscipit quam. Etiam vulputate diam in est semper, quis rutrum neque sagittis. Vestibulum in urna sed ligula auctor suscipit. Nam condimentum vitae magna sed convallis. Ut in nibh consequat, egestas tellus id, mattis velit. Nullam non convallis enim, id feugiat nisl. Ut pellentesque turpis in nibh consequat dapibus. Curabitur molestie nunc mauris, nec tempor tortor pulvinar sit amet. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Fusce iaculis lectus non risus mattis ullamcorper. Aliquam dapibus rutrum dolor, eget cursus nisl lacinia iaculis. Sed lacus turpis, tempus non dui sit amet, tincidunt commodo
elit. Aliquam quis leo ut eros volutpat tincidunt at eget nibh. Etiam convallis, leo in luctus iaculis, sapien massa lacinia lectus, at euismod ante quam non orci. Quisque dapibus auctor dui eu sollicitudin. Nam consectetur malesuada pulvinar. Quisque ullamcorper magna nec elit bibendum commodo. Donec dignissim felis mattis sem euismod, eget consequat odio elementum. Cras ultrices tortor quis neque eleifend, id euismod tortor dictum. Nam lacinia sem vitae luctus gravida. Aenean in lectus non velit vestibulum placerat in eget purus. Integer sodales vitae nisi quis tempus. Suspendisse id neque malesuada magna rutrum blandit ut id mauris. Curabitur at egestas neque. Cras sed hendrerit ligula, sed sagittis eros. Proin a magna
21
3
SYRUP DESSERTS ReDefine Media
Design Brief
This project is about taking an existing visual element from one media and translating it into another media, from 2D to 3D to other forms. I chose Syrup cafĂŠ located in Downtown LA because it is one of my favorite cafĂŠ shops near USC and also because the cafe does not have a lot of design elements beside its interior design. I took the visual elements from desserts and the interior of the shop and translate it into a take out menu, a take out box, and a web design. For the take out menu, I used the elements that resemble the syrups placed on their waffles and crepes as a visual pattern and as its logo. I use wood background, pastel green, and dark brown color to resemble the interior of the shop and incorporate the same color and design into the take out box and web design.
22
Research
Photos of the Syrup cafe shop and their desserts.
23
Brainstorm 2D
24
3D Packaging Ideas
25
26
Ideas for Website
27
2D COmprehensives
one sheet 28
Tri fold
29
Mock Up for 3D 2 Ideas My first idea was to make a packaging with handles, but I thought of its wastefulness of materials and the handles are hard to close up.
My second idea was making a box with hooks as the flaps as the solution for a clean simple design. Handles are not as necessary.
30
Espresso Bar | Desserts
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I made a flap pack for the take out box. Inside are the instructions to take a perfect dessert using Instagram, hashtags we can use for posting, social media sites, address and contact info.
31
Menu
32
Packaging
33
Website IDEA
34
35
4
MAKE Booklet Design Self-Promotional Project
Design Brief
The final project is about making a DIY demo into a postcard and tutorial spreads, combining with the designs done by the rest of the classmates into a book. We named the book “MAKE�. I chose a DIY tutorial of an origami box that can be made in easy six steps. Origami box is useful for temporary storage of little things on tables, especially useful to organize a tabletop when doing arts and crafts. It can also be turned into a gift box with two boxes. The materials can range from scrap papers, magazine pages, newspapers, to decorative papers. I incorporate elements of little pieces of paper from arts and craft into my design to make it playful, fun, and easy to follow. My target audiences can be anyone who is interested in being organized, making gift boxes, or folding origami.
36
Brainstorm
37
38
Comprehensives
KEEP YOUR
KEEP YOUR
SPACE
OR
GA NI
ZED
OR
SPACE
GA NIZED
KEEP YOUR SPACE
OR
GA NIZED
39
Visuals
40
Final Layouts
BOX
Postcard
Spread Cover
41
3
STEP 2
Fold into quarters
Origami boxes are great as they can be used
STEP 3
to store small household or office items. The origami boxes are particularly great as personalized gifts for birthdays, anniversaries, Valentine’s, Mother’s Day, Christmas, or any other special occasion!
MATERIAL Scrap Paper/Magazine/Newspaper/ Any other decorative paper
STEP 4 Fold the flaps over the corners
STEP 1 Fold the paper in half
Spreads
42
Fold four corners equally
STEP 5
Open it up and then fold the edges
STEP 6 Done!
[ Tip: You can make a lid with a slightly larger paper to make a gift box]
43
Final Book
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This is the end of my Process Book