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Amy Lai
E-MAIL /
ADDRESS /
MOBILE / NATIONALITY /
DATE OF BIRTH /
amylai1105@msn.com 105 Grimthorpe House, Percival Street, London EC1V 0BR 07-517-968-571 Taiwanese 05. Nov. 1985
EDUCATION DATES / 2010 - 2011
TITLE OF QUALIFICATION / ABC Diploma in Graphic Design
Portfolio of Yi-Fan Lai ( Amy Lai ) for MA Graphic Branding and Identity
ORGANIZATION / London College of Communication (LCC) University of the Arts London London SE1 6SB
DATES / 2008 - 2009 TITLE OF QUALIFICATION / Foundation Diploma in Art and Design ORGANIZATION / London College of Fashion (LCF) University of the Arts London London W1G 0BJ
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DATES / 2006 - 2008 TITLE OF QUALIFICATION / Bachelor of Arts in Translation & Interpretation ORGANIZATION / Wenzao Ursuline College of Languages ( Taiwan )
DESIGN COMPETENCES COMPUTER SOFTWARE / Photoshop, InDesign, Illustrator, Microsoft Office tools (Word, PowerPoint, Excel) OTHER / Screenprinting, Lettepress
LANGUAGES MOTHER TONGUE / OTHER LANGUAGE / QUALIFICATION / DATES /
Chinese English: Proficient User in Listening, Reading, Speaking and Writing IELTS ( results : 7.0 ) 27. Aug. 2011
Abstract Book Cover In this project, I aimed to use the innate properties of marks and materials to produce two meaningful images for the book titles i chose and I am asked to communicate without pictorial representations by using emotive colour, texture and materials only.
NAU S EA Jean-Paul Satre
Nausea is the story of Antoine Roquentin, a French writer who is horrified at his own existence. In impressionistic, diary form he ruthlessly catalogues his every feeling and sensation. His thoughts culminate in a pervasive, overpowering feeling of nausea which "spreads at the bottom of the viscous puddle, at the bottom of our time—the time of purple suspenders and broken chair seats; it is made of wide, soft instants, spreading at the edge, like an oil stain." Roquentin's eorts to come to terms with life, his philosophical and psychological struggles, give Sartre the opportunity to dramatize the tenets of his Existentialist creed.
Book jacket version 1: Nausea by Jean-Paul Satre Should be designed using evocative materials and textures alone. Material: Chewing gum x Coffee powder Cover size: 195 x 255mm
Jean-Paul Satre
NAU S EA
For this book title- Dirt Music, i was thinking how to make sound visiualized, so i started to do research in Cymatics. And after a series of 2D material explorations, i discovered that putting paint on folded glossy paper can have the outcome similar to the process of Cymatics and its earthy texture fits for the feeling of the word �Dirt� perfectly as well.
of Luther Fox, a broken man who makes
Dirt Music
Set in the dramatic landscape of Western Australia, Dirt Music tells the story his living as an illegal fisherman -- a shamateur. Before everyone in his family was killed in a freak rollover, Fox grew playing his guitar. Now, his life has become a "project of forgetting." Not until he meets Georgie Jutland, the wife of White Point's most prosperous fisherman, does Fox begin to dream again and hear the dirt music.
£18.99
Book jacket version 2: Dirt Music by Tim Winton Should be designed using mark making alone. Material: Paint on glossy paper Cover size: 195 x 255mm
Tim Winton
melons and counted stars and loved
Dirt Music Tim Winton
Corporate Identity /Architecture
Theodolite / An architect firm designing stylish modern homes and offices. In this project, I took my favorite architect - Zaha Hadid as my inspiration due to the project topic "modern homes and offices". I am aiming to transfer the essense of her unique landscape sketch and architecture into the identitly. The paper I specifically chose has a similar texture as building materials such as concrete or metal. Its sophisticated quality is also part of the identity. The business cards can be folded, making the grids of the identity from 2D into 3D. The card itself looks like a small architectural piece when it is folded up. One side shows the name of the company and the other side has the name of the person.
This is the first version of this project. During the group crit, i had been suggested that this identity would be easily neglected as it does not evoke audience the association of architecture. Therefore, i revised it into the identity presented below.
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Letterhead / Compliment slip / business cards / cover of project booklet.
Design process from sketchbook
Corporate Identity / Fashion Cybele / A high-end fashion brand designs clothes and jewellery for women For this final major project from London College of Communication, I chose to design a corporate identity for myself as a hypothetical fashion designer. I used one of my previous collections from London College of Fashion, Womenswear course which is inspired from rainforest insects as my design resource for this project. The name Cybele is derived from ancient greek mythology and the coral color conveys an exotic aura. The hollow diamond in the letter C on the stationery is to be designed to reveal the fabric and print of the designer's inspiration for every season. Also, I created a symbol - C's for the identity that suitable for being branded on some items such as handbags or buttons on clothes because i think nowadays, "monogram culture" of fashion company has become an inevitable means of marketing stratedy. Therefore, i think designing an identity can be easily played with on any product of a fashion company is necessary.
Fashion Show Invitation Letter in a bottle and an image of a rare insect revealed that the fashion show is about to take you to an island and experience an advanture. Cover of the lookbook
letterhead / compliment slip / envelope / businesscard / swing tags
Pages of sketchbook from my insect collection.
Crystallise Typeface In this project, I am aksed to create a unique typeface inspired from my chosen interesting object which is a crystal. Through my brainstorming map in creating concept for my typeface and the exploration of different techniques and materials, i discovered that the shapes of crystal system are similar to the folding prcess of Origami. Therefore, I made my tapeface with different types of Origami.
Example of typeface display If a fashion editor wants to design a spread to introduce some fashion designers whose clothes that relate to crystal, Origami, or structural formation, my Crystallise Typeface can be matched with the image.
Design process from sketchbook
Awareness Poster This project allows me to produce a billboard poster for the environmental organization- Friends of the Earth as part of an awareness campaign. In this poster, I put the unproportionate iceberg right next to a destroyed house to point out the urgency on global warming issue and the consequence we have to pay if we continue to ignore this environmental threat.
What goes around comes around
Global warming is closer than you think
If we do the right things we could reap huge benefits better health, new jobs and industries and secure energy supplies. By bringing together hundreds of thousands of people Friends of the Earth has already made a massive difference. But we need more action. We'll show you how you can help. take action now in www.foe.co.uk 020-7490-1555
Thanks for considering my portfolio. If any deatil of my work or its original file need to be submitted, please let me know - amylai1105@msn.com I look forward to hear from you.