GRAPHIC DESIGNER, WEBER SHANDWICK WASHINGTON D.C.
/
TBLINDU@WEBERSHANDWICK.COM
/
1 202 585-2135
HEPATITIS
DOES NOT DISCRIMINATE.
IT AFFECTS MILLIONS
AND CAUSES LIVER CANCER. Talk to your doctor about testing. Early detection saves lives.
Publication No. 221236
www.cdc.gov/knowmorehepatitis
TM
THE FOLLOWING PAGES CONTAIN a sampling of Teodora’s work during her 2 years with the Washington D.C. Office of Weber Shandwick. The pieces were designed and developed in collaboration with Amy Leonardi (Senior Art Director) and other designers at the Powell Tate Design Studio.
WKKF - Michigan Weber Shandwick is THE W.K. KELLOGG FOUNDATION’S agency of record for the foundation’s racial equity work. To support a community of grantees working on racial equity issues, we developed a wide range of design work including reports, brochures, event materials and more.
EDUCATION & LEARNING
RACIAL EQUITY
Welcome.
COMMUNITY & CIVIC ENGAGEMENT
FOOD, HEALTH & WELL BEING FAMILY ECONOMIC
MISSION & GOALS
GOAL
Mission: W.K. Kellogg Foundation is committed to improving the lives of vulnerable children and their families throughout its home state of Michigan, with an emphasis on Detroit, Grand Rapids and Battle Creek.
PROPEL VULNERABLE CHILDREN TO SUCCESS
SECURITY On behalf of the Board of Trustees and the staff of the W.K. Kellogg Foundation, welcome to our Michigan Communities in Action Annual Convening. This event represents a unique opportunity for our community partners across the state to come together and work collectively toward shifting conditions for children across Michigan, beginning with a deep application of the racial equity guiding concepts.
Goals: Educated kids, healthy kids, secure families, racial equity and community & civic engagement
At the Kellogg Foundation, we are strongly committed to putting racial inequities behind us by first putting them in front of us – this strategy is at the root of an initiative we call America Healing. Through EDUCATION understanding, awareness and collaborative action, we know that we can overcome the inequities in education, health and economic security that confront so & many children and families of color. Within our LEARNING RACIAL home state of Michigan, we hope to inspire people to take action to change hearts, minds and systems EQUITY to forge a healthier pathway for our state. PROPEL
GOAL
FOOD, HEALTH
VULNERABLE & WELL-BEING Over the nextCOMMUNITY three days, we will&build a foundation to help shift our pursuit of racial equity from CIVIC CHILDREN principled theory to practical application of knowledge. Our goal at this convening is to ensure fairness ENGAGEMENT TOofSUCCESS and progress for all Michigan communities, especially ourFAMILY most vulnerable and communities color. ECONOMIC
Educated kids Healthy kids Secure families (financial) Racial equity Community engagement
Educated Kids:
SECURITY Through an equality and healing perspective, the Michigan Communities in Action Annual Convening aims to accomplish the following three objectives: • Assist grantees and partners to move from racial equity theory to practical application of knowledge
SUCCESS BY THIRD GRADE • Increasing access to and quality of early Educated childhood kids education Healthy kids • Improving school quality throughout Michigan
• Expand knowledge about structural racism and inequity in social and organizational practices and racial, ethnic and cultural representation across key systems that impact vulnerable children and families
Healthy Kids:
Secure families (financial) Racial equity Community engagement
HEALTHY BIRTH WEIGHT AND OPTIMAL DEVELOPMENT • Increasing access to fresh, healthy food Educated kids communities as local food hubs • Community engagement to establish Michigan Healthy kidsthat encourage and support breastfeeding • Increasing access to baby-friendly hospitals
• Encourage grantees and partners to take actionable steps for social change With your passion and commitment to this work, we are confident that Michigan will continue to triumph and its rich and diverse communities will flourish despite any challenges. We encourage you to approach each discussion and activity as an opportunity to reveal similarities and differences to ensure a better future for all Michigan’s children.
Secure Families:
Thank you for taking the time to join us in Grand Rapids, Mich., for our third Michigan Communities in Action Annual Convening. We look forward to the exchange of knowledge, ideas and resources to propel our communities forward.
Secure families (financial) Racial equity Community engagement
CHILDREN AND FAMILIES AT 200% ABOVE POVERTY • Providing an electronic benefits platform to provide families in need with online, one-stop access to all public benefits to which they are eligible and entitled
Sincerely,
Educated kids by providing education and skills that help families make • Increasing financial literacy and stability informed and effectiveHealthy decisionskids about their finances Secure families (financial) EducatedRacial kids equity
Community engagement Racial Equity and Community Healthy kids families (financial) and CivicSecure Engagement Lenses: Racial equity James McHale Vice President / Program Strategy
• Through its work, the W.K.engagement Kellogg Foundation hopes to engage all who live in and care about Community Michigan to raise their voices and take action on important issues related to whole child development, including education, childhood health and food systems, family economic security, all with a strong emphasis on eliminating disparate outcomes for children based on race and poverty
Ali Webb Director of Michigan Programs
2 | W.K. KELLOGG FOUNDATION: MICHIGAN
wkkf.org/MichiganCommunitiesinAction
MICHIGAN PLACE TEAMS
W.K. KELLOGG FOUNDATION: MICHIGAN
Leadership:
wkkf.org/MichiganCommunitiesinAction | 3
Learning & Innovation:
Jim McHale Ali Webb Wendee Woods
Kimberly James
Extended Team:
Assistant: Alicia Santiago-Gancer
Communications: Keith Aikens Dana Linnane
Patrick Simpson (FHWB) Joelle Fontaine (E&L) Val Johnson (E&L) Arelis Diaz (E&L) Jon-Paul Bianchi (E&L) Diana Derige (FHWB) Esther Nieves (CCE)
PRESENTER BIOS
Statewide: Jocelyn Sargent April Willbur Jan Pawlak
MAYOR GEORGE HEARTWELL Mayor | City of Grand Rapids, Mich.
Grand Rapids
Detroit
Nadia Brigham Andrew Brower
Linda Jo Doctor Sharnita Johnson
Stacy Stout Jann Mackaluso LaDawn Thomas-Evans
Battle Creek
Lan Pham Patti Grimes Teresa Williams Brenda Holling
GRAND RAPIDS
Reggie LaGrand Megan Russell Johnson Diane Smith Crystal Beard Lori Perez
4 | W.K. KELLOGG FOUNDATION: MICHIGAN
DETROIT
Now serving his third term, Mayor George Heartwell took office on Jan. 1, 2004. During his tenure, City government has implemented a variety of environmental measures, including the purchase of renewable resource energy, use of alternative fuels in city vehicles, continued attention to water quality in the Grand River and widespread implementation of energy conservation measures.
Heartwell is married to Susan, director of the Student Advancement Foundation.
DR. MANUEL PASTOR
Professor of Sociology and American Studies & Ethnicity | University of Southern California
Grand Rapids is widely recognized as one of the most sustainable cities in America. In 2007, the United Nations recognized the city as a “Regional Center of Expertise in Education for Sustainable Development.” In 2010, the U.S. Chamber of Commerce gave Grand Rapids the “Nation’s Most Sustainable City” award, and in 2012 Mayor Heartwell was given the first place Climate Protection Award by the U.S. Conference of Mayors.
Dr. Manuel Pastor is professor of sociology and American studies and ethnicity at the University of Southern California. He also serves as director of USC’s Program for Environmental and Regional Equity (PERE) and co-director of USC’s Center for the Study of Immigrant Integration (CSII). He also is the founding director of the Center for Justice, Tolerance and Community at the University of California, Santa Cruz.
With 22 colleges or universities in the metropolitan area, Grand Rapids is known as a knowledge center. Human medicine, medical education and health
In recent years, his research has focused on the economic, environmental and social conditions facing low-income urban communities in the United States,
BATTLE CREEK
wkkf.org/MichiganCommunitiesinAction
research is the most rapidly growing economic cluster. Even during times of severe economic downturn, Grand Rapids has shown remarkable economic resiliency.
W.K. KELLOGG FOUNDATION: MICHIGAN
wkkf.org/MichiganCommunitiesinAction | 5
AWIBC - Event Design U.S. NAVY’S AMPHIBIOUS WARSHIP INDUSTRIAL BASE COALITION held a Congressional Briefing and needed help with various event needs such as folders, business cards and banners to visually highlight their nation wide ship suppliers.
CFP Board - Event Design THE CERTIFIED FINANCIAL PLANNER (CFP) BOARD launched an initiative to increase the number of women entering the financial planning profession. As part of the initiative’s efforts, they needed a report, program and signage for their upcoming event.
TREATMENTS CAN ELIMINATE THE HEPATITIS C VIRUS.
CDC - Hepatitis Campaign
GET TESTED FOR HEPATITIS C. GET TESTED FOR HEPATITIS C.
3FACTS ABOUT HEPATITIS C
HEPATITIS
Weber Shandwick provides ongoing support for THE CENTER FOR DISEASE CONTROL AND PREVENTION. Creative development for the Hepatitis awareness campaign includes colladeral materials, posters, billboards and social media snackables.
DOES NOT DISCRIMINATE.
HEPATITIS C. IS OFTEN HIDDEN.
Hepatitis C is a LEADING CAUSE OF LIVER CANCER. Millions of Americans have hepatitis C, but MOST DON’T KNOW IT.
MILLIONSCAN OF AMERICANS TREATMENTS ELIMINATE the HAVE HEPATITIS C. hepatitis C virus. MOST DON’T KNOW IT.
HEPATITIS
TREATMENTS CAN ELIMINATE THE HEPATITIS C VIRUS.
Born from 1945 to 1965?
1 2 3
CDC hepatits b ResouRCes HEALTH PROFESSIONAL TOOLS • CDC Recommendations & MMWRs • Serology Interpretation • Vaccine Schedules • Clinical Algorithms
GET TESTED FOR HEPATITIS C.
PATIENT EducATION MATERIALS (English and multiple other languages)
GET TESTED FOR HEPATITIS C.
• Fact Sheets on Hepatitis B Testing • Infant Vaccination and Prenatal Testing
MuLTI-LINguAL KNOw HEPATITIS B cAMPAIgN • TV & Radio PSAs • Posters • Infographic • Digital Buttons • Print & Online Risk Assessment
If You or
HEPATITIS B Are you at risk?
BaBy Boomers have the highest rates of MILLIONS OF AMERICANS HAVE HEPATITIS C. hepatitis MOST DON’T KNOW IT. C.
Millions of AMericAns born froM 1945-1965 hAve hepAtitis c. Most Don’t KnoW it. if you were born from these years, talk to your doctor about getting tested. it could save your life.
What is Hepatitis
您有
DOES NOT DISCRIMINATE.
IT AFFECTS MILLIONS
Talk to your doctor about getting tested. Early detection can save lives.
AND CAUSES LIVER CANCER.
險嗎 感染的風
? 民眾如
行這種 患有乙肝。 未必主動進 道自己是否 血液。醫生 查就可以知 抽取一點點 接受乙肝檢 要緊的。 只需從手臂 後， 行檢查是很 血液檢查， 在染患乙肝 自己要求進 了一段 病。某些人 檢查，所以 上乙肝後過 所引起的肝 包括 染病。傳染 由乙肝病毒 康問題可能 ，導致終生 乙肝是一種 題。這些健 停留在體內 重的健康問 乙肝病毒會 可能發生嚴 檢查： 時間，病人 該接受乙肝 癌。 以下人士應 他亞洲國家出生的人 肝衰竭和肝 亞洲國家 n 在中國和其 和其他 中國和其他 多數在中國 n 父母親來自 。患有 而傳播。大 者同住的人 時期被感染 患者的血液 肝的 n 和患有乙肝 是在嬰幼兒 接觸到乙肝 兒，患有乙 乙肝的人都 乙肝是因為 染給她的嬰 生並且患有 時將乙肝傳 亞洲國家出 飯、 可以在生產 幼兒。 患者一起吃 乙肝的孕婦 吻、 傳染給家中 因為與乙肝 如果 、擁抱、親 家人也可以 病，也不會 。乙肝患者 己 會通過哺乳 種先天性疾 自 否患有乙肝 。發現 。乙肝也不 乙肝不是一 知道自己是 重后果 餐具而感染 損的嚴 肝檢查 民眾就可以 肝臟受 傳染。 共用碗盤或 後會接受乙 接受檢查後 幫 助 避 免 造 成 或打噴嚏而 護他們 這就是孕婦 療，可 牽手、咳嗽 苗注射來保 家人健康。 接受治 接受乙肝疫 可幫助保持 的家人可以 患有乙肝也 何人 未染患乙肝 美國的 作為強迫任 的原因。從 。居住在 害。 不能被用來 非常普遍 不受乙肝傷 或退學。 。患有乙肝 ，但是大多 亞洲國家 任何人離職 結果會保密 1 人患有乙肝 國和其他 能用來強迫 人中就有 乙肝在中 乙肝的檢查 大約每 12 理由，也不 亞裔民眾中 離開美國的 不知道。 數人自己並 開藥 。醫生可以 感染乙肝 定要先 熟悉的醫生 感染，因為 藥之前，一 療乙肝非常 人染患乙 知道自己受 方中 肝臟的中草 該去看對治 體內。很多 乙肝的人不 醫生開的處 在服用任何 乙肝患者應 可以隱藏在 臟仍然可能 大多數患有 臟，或是和 損的速度。 服，但是肝 症狀。乙肝 可能傷害肝 減緩肝臟受 不覺得不舒 不一定會有 其他問題。 因為中草藥 年而一點也 衝突，造成 問過醫生， 。 肝長達 20 肝藥物發生 裡受到損害 某些治療乙 在這段時間 會因為這 些人的肝臟 的後果。某 致非常嚴重 竭或肝癌。 2013 乙肝可能導 October ，導致肝衰 種病而受損
什麼是乙肝
Testing for Hepatitis B is recommended for certain groups of people, including: People born in Asia, Africa, and other regions with moderate or high rates of Hepatitis B (see map) ■ Unvaccinated people whose parents are from regions with high rates of Hepatitis B ■
?
誰應該接受乙
乙肝如何傳播
肝檢查 ?
B Serologic Interpretation of Hepatitis
?
民眾為什麼應
乙肝普遍嗎
該接受乙肝檢
查?
?
狀 乙肝有哪些症
乙肝有多嚴重
?
? 乙肝如何治療
?
Traditional
Talk to your doctor about testing. Early detection saves lives.
Who should be tested for Hepatitis B?
? 否患有乙肝 簡單的 這是一種很 何知道自己是
Chinese
Publication
No. 221608
Tests HBsAg anti-HBc anti-HBs HBsAg anti-HBc anti-HBs HBsAg anti-HBc anti-HBs HBsAg anti-HBc IgM anti-HBc anti-HBs HBsAg anti-HBc IgM anti-HBc anti-HBs HBsAg anti-HBc anti-HBs
Results
Interpretation
negative negative negative
Susceptible
Immune due to natural
negative positive positive
Test Results Anyone having sex with a person ■
■
■
B
several hepatitis measurement of “markers” testing involves Different serologic Hepatitis B serologic c antigens and antibodies. different phases of HBV virus (HBV)-specifi to identify of markers are used or chronic HBV or combinations a patient has acute determine whether or vaccination, or infection and to of prior infection to HBV as a result infection, is immune infection. is susceptible to
infection
■
negative negative positive positive positive positive negative positive positive negative negative negative positive negative
Immune due to hepatitis
Acutely infected
B vaccination June 2013
Korean
Publication
Chronically infected
No. 220395
SERVICES HEALTH & HUMAN DEPARTMENT OF Control and Prevention Centers for Disease Division of Viral
Hepatitis
3 Asian 2 out of every Hepatitis B with Americans they
Approximately 1.2 million people in the United States and 350 million people worldwide have Hepatitis B. Most are unaware of their infection. Is Hepatitis B common?
Morbidi ty
Rates of Chronic Hepatitis B Infection
Recommen
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www.cdc.go
Reports dations and
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Loving your family starts with caring for yourself.
parents If you or your Asia or were born in the Pacific Islands, doctor talk to your tested about getting B. for Hepatitis your life. It could save
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Pregnancy
• Routinely test all women • Test in in every pregnancy the first for hepatitis • Test regardless trimester, if possible B surface of past testing antigen (HBsAg) status
core • Provide Total hepatitis B woman with a card noting antibody (anti-HBc): • Refer woman her HBsAg to a medical Appears at the onset chronic hepatitis status specialist B for evaluation of symptoms in acute • Educate of woman about hepatitis B and persists (household, of need to test sexual, and/or for life. The presence all contacts previous needle sharing) anti-HBc indicates • Educate woman with about importance or ongoing infection vaccine series of completing in an hepatitis B virus infant’s undefined time frame. hepatitis B IgM antibody to anti-HBc): core antigen (IgM recent Positivity indicates B infection with hepatitis presence virus (<6 mos). Its indicates acute infection.
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Hepatitis B is usually spread when blood, from a person semen, or other infected with the body fluids Hepatitis B virus someone who enter the body is not infected. of This can happen with an infected through having partner; sharing sex needles, syringes, drug equipment; or other injection or from direct contact of an infected with the blood person. Hepatitis or open sores B can also be mother to her baby passed from an at birth. infected
perinatal to public Hepatitis B surface hepatitis • Provide B coordinator health a copy antibody (anti-HBs): HBsAg status of lab report anti-HBs The presence of to the hospital indicating woman’s as • Attach where delivery is generally interpreted alert notice and is planned delivery hospital to woman’s indicating recovery B vaccine within that newborn medical record immunity from hepatitis to remind needs HepB 12 hours virus infection. Anti-HBs of birth and HBIG • Instruct a person delivery also develops in infant’s chart hospital to place a copy who has been successfully of lab report • Notify pediatric vaccinated against in provider hepatitis B. (if known) ■
four possibilities: Interpretation unclear; (most common) 1. Resolved infection anti-HBc, thus susceptible 2. False-positive infection 3. “Low level” chronic infection 4. Resolving acute
of Hepatitis B to Eliminate Transmission on Immunization Immunization Strategy A Comprehensive of the Advisory Committee RR-16). Adapted from: Recommendations MMWR 2005;54(No. the United States: and Adolescents. Virus Infection in Infants, Children, Immunization of Practices. Part I:
B?
result, they can may not have unknowingly spread infected with Hepatitis Testing others, including the people they live B with, sexual partners, disease to women—their for Hepatit People who live with and—for Flowch is B newborns. someone with art for Hepatitis B Prenata Virus Infectio
B surface ■ Men Hepatitis who have sexual encounters (HBsAg): antigenwith other men surface A protein on the ■ People who it can inject drugs of hepatitis B virus; in high levels be detected ■ All pregnant or women acute in serum during virus ■ People hepatitis withBHIV chronic infection The presence of infection. ■ People on that the hemodialysis HBsAg indicates The is infectious. ■ People person who receive chemotherapy produces normally or body other types of immunosuppressive as antibodies therapyto HBsAg immune • part of the normal response to infection. used HBsAg is the antigen B vaccine. • Report to make hepatitis
or the
IS CDC Reco for HEPATIT Get Tested
Hepatitis B is a contagious liver disease that results with the Hepatitis from infection B virus. When first infected, a an “acute” infection, person can develop which can range illness with few in severity from or no symptoms a to a serious condition very mild hospitalization. Acute Hepatitis requiring B refers to the someone is exposed first 6 months to the Hepatitis after fight the infection B virus. Some people are able and clear the virus. to For others, the and leads to a “chronic,” or lifelong, infection remains illness. Chronic the illness that Hepatitis B refers occurs when the to Hepatitis B virus body. Over time, remains in a person’s the infection can cause serious health problems.
How is Hepatitis
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т новор две оглобу та B, дают ния вирусо ожден приви лин наибол в первы м гепати ных вки е 12 ьший эффек та B. от часов Приви после т, если Что такое вки рожде их сделат HBIG ния – это HBIG? ребенкь дополн лекарс а. рожде ительн тво, ые силы,которо которыния. Приви е х больны вку помога придае т органи HBIG я гепати делаюему сражат зму том B. новор т только ься с вирусо ожден тем новор ного м ожден сразу после ным, матери
rinatalHepB
www.cdc.gov/hepatitis
www.cdc.gov/knowmorehepatitis
TM
www.cdc.gov/knowmorehepatitis
Publication No. 221251
TM
Publication No. 221236
Publication No. 221235
www.cdc.gov/knowmorehepatitis
cdc.gov/hepatitis TM
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New Business Proposal - King Abdullah Economic City
New Business - Proposals and Deck Samples
Social Media Week, D.C. - Posters The Weber Shandwick Washington D.C. Office sponsored and organized a few events during SOCIAL MEDIA WEEK DC, a week-long festival celebrating tech and social media.
WASHINGTON D.C.
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CMYK: 94. 74. 0. 0
CMYK: 20. 1. 80. 0
CMYK: 94. 88. 43. 65
CMYK: 5. 4. 4. 0
WASHINGTON D.C.
DIGITAL DISTRICT:
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CMYK: 94. 74. 0. 0
AGILE ADVOCACY: CMYK: 20. 1. 80. 0
CMYK: 94. 88. 43. 65
CMYK: 5. 4. 4. 0
CREATING A SUCCESSFUL SOCIAL MEDIA ADVOCACY CAMPAIGN #SMWAdvocacy
COMMUNITY & TECHNOLOGY IN OUR NATION’S CAPITAL
KAIYA WADDELL Facebook @kaiyawaddell
GARTH MOORE ONE Campaign
ERIC SCHULZE thirst.
@SciencEric
TOM COCHRAN
Ghosts of DC | Atlantic Media @Tommer
WASHINGTON D.C.
TIFFANY BRIDGE
ANC Commissioner @tiffany
BRANDON JENKINS Web: #1B55A8 Fundrise RGB: 27. 85. 168
@fundrise CMYK: 94. 74. 0. 0
DAVID ALPERT
DEEPA KUNAPULI Upworthy
@alpert
#SMWDigitalDistrict
@deepa_k
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RGB: 0. 0. 51
RGB: 238. 238. 238
CMYK: 20. 1. 80. 0
CMYK: 94. 88. 43. 65
CMYK: 5. 4. 4. 0
SPORTS ENTERTAINMENT & REPORTING IN THE NEW MEDIA CYCLE
@garthmoore
LAUREN BALOG WRIGHT Powell Tate
Web: #D4DF5B
Greater Greater Washington
JOHN LISLE DC Water @dcwater
@LaurenBalog
#SMWSportsMedia
SCOTT LANGERMAN SB Nation @Slangerman
SHRIPAL SHAH Washington Redskins @shrip1220
DAN STEINBERG Washington Post | DC Sports Bog @dcsportsbog
CHICK HERNANDEZ Comcast SportsNet | NBC Sports @CHICKatCSN
ZACH LEONSIS Monumental Sports & Entertainment @ZacharyLeonsis
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