AMY MERCADO CREATIVE COMMUNICATOR
1. FILM PROJECTS 2. SELF DEVISED PROJECT 3. GRAPHIC DESIGN WORK 4. BOOTS LIVE PROJECT 5. MARKETING & BRANDING 6. TREND FORECASTING
1.1. Paris in Cuffs x Student High Street Role - Photographer This project was a collaborative film project with Paris in Cuffs and Student High Street. The aim of our film was to raise awareness of the brand, Paris in Cuffs, in a student environment and represent what we believe to be a typical student lifestyle. The overall concept of the film was for consumers to get to know one of our brand ambassadors Ellis.
SCAN HERE TO WATCH
1.2. RED COLOUR FILM Role - Creative Direction and Model A short film to depict the emotions and connotations of the colour red. A playful and light-hearted representation of emotions such as love anger and power.
SCAN HERE TO WATCH
2. THE FUTURE OF LUXURY RETAIL Role - Author and Researcher This project is an exploration of the evolution of the luxury retail market. It highlights the influence technology and e-commerce has had upon the consumer purchasing experience and customer service.
THE BIG IDEA To create a seamless customer experience which engages Millennial consumers, bridging the online and offline worlds of luxury.
THE DESIGN RECIPE A collective mood-board of the key influences when creating my big idea brand identity. Visuals reference to minimalism art movements and key luxury players.
THE CONSUMER Examples of mixed media visuals combining collage and digital graphics to represent the defined consumers.
THE CONNECT APP Visual mock ups of the CONNECT App outcome which has been created to provide Millennial luxury consumer with a seamless shopping experience.
THE CONNECT GUIDE Visual mock ups of the CONNECT guides which will include brand specific content for luxury stores.
THE EVENT SPACE Mock ups of phygital (physical + digital) launch event space in colloboration with interior architect with Amelia Ward.
3.1. PHOTOSHOP VISUALS Role - Graphic Designer The following are examples of graphic based pieces I have experimented with for a range of projects. These images showcase my Photoshop abilities.
3.2. mood board collages
4. LIVE BRIEF WITH WALGREENS BOOTS ALLIANCE Collaborative Team Project This project explores the Gen Z consumer and their relationship with plural identities. Our overall objective was to tackle and eliminate the negative stigmas, encouraging younger people to have a more open and honest conversation about sex.
A discreet dual purpose bath and body range which allows consumers to feel confident and comfortable purchasing products of a sexual nature.
brand visuals This mood board represents the intimate nature of Spark and provides a visual illustration of the tone of voice. The visuals begin to push the boundaries of sexual imagery, steering away from pornographic stigmas that are fuelling unhealthy expectations.
DAREDEVIL #ff0000
HOT DESIRE #bd0020
LOVEBITE #93201b
EXPOSED #ffffff
EUPHORIA #cdcdcd
SMOULDER #b7b7b7
EXPLICIT #898989
the the products products
Chilli & Chocolate
Watermelon
Smother & Spread
Plump & Pump
Fig & Pomegranate
Mint & Lime
Drizzle & Drench
Roll & Rub
SCAN HERE TO watch CAMPAIGN TEASER
5. BUMBLE MARKETING CAMPAIGN Role - Photographer and Creative Direction The Brief - To create a new campaign targeting students, which promotes Bumble as a complete social networking app where users can not only find a romantic partner, but also a friend or a business partner.
SCAN HERE TO watch AD CAMPAIGN
6. TREND REPORT AUTUMN WINTER 17/18 Role - Content Creation & Graphic Designer This project consisted of producing a trend report predicting the menswear, print and graphic and visual merchandise trends for AW 17-18. It was an opportunity to showcase my graphic design and written communication skills.
amy.mercado@hotmail.co.uk @amymercado_creative amyrosemercado.com 07475868262