To: Janell Bauer From: Amy Gwaltney, amy@themochaclub.org Date: March 31, 2011 Re: Make a new fashion statement with fashionABLE Dear Janell, We’re excited to share with you one of Mocha Club’s newest ventures, fashionABLE. Through the selling of handmade scarves, fashionABLE provides jobs and sustainable solutions for women in Ethiopia. ● What is fashionABLE? FashionABLE serves as a nonprofit organization with Mocha Club as its parent organization. FashionABLE offers a line of scarves handmade in Ethiopia so that women have a new job and most importantly, a new chance. ● Why? Many women in Ethiopia have faced economic hardships, forcing them into prostitution to provide for themselves and their family. Mocha Club wanted to find dignified economic solutions that would provide for these women long‐term. ● How does it work? Scarves provide jobs and jobs provide rehabilitation. Your purchase of a scarf provides jobs for women in Africa so they may have a new opportunity. And the best part is: 100% of the profits benefit the women in Africa. ● Where can I purchase a scarf? You can purchase scarves online at www.livefashionable.com. FashIonABLE offers scarves in six designs and a variety of colors, totaling 36 options. Each scarf received its name from a woman weaving scarves for fashionABLE, and with your purchase, you receive a personal note from that woman! You can go online to www.livefashionable.com/stories/ to read each woman’s story. Through www.livefashionable.com, you also have the chance to share your story and upload a picture of yourself wearing your new scarf! These scarves act as more than an accessory, they provide sustainable futures.
What’s your fashion statement? P.S. ‐ Thank you for your continued support of Mocha Club. With your purchase, you provide opportunities and these women have a new future and the ability to support their family. Through fashionABLE, you provide opportunities that create new realities. We hope you will take this opportunity to make a new fashion statement. Amy Gwaltney // amy@themochaclub.org // themochaclub.org// livefashionable.com