Amy Rio | Executive Real Estate | Listing Marketing Package

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Amy Rio

What sets us apart...

Amy Rio

Executive Broker

860.916.6048 amyrio@buyexecutive.com


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Executive Story

Amy Rio

E xe c ut i ve Bro k e r The simple truth is, if your Customer Service is held to the highest standard then growth is unstoppable. Our clients have demonstrated the accuracy to this truth as Executive Real Estate has continued to grow and prosper into the successful firm it is today. We are forever grateful of the instilled trust in our agents and company from our many clients past and present, as well as our growing referral network. Executive started as a Real Estate firm in 2005 with Amy Rio and a handful of Agents that worked alongside her at a prior office. This was before the concept of agent teams existed. It started when Amy began the Real Estate industry at the ripe age of 18. Fresh out of high school Amy started working at Century 21 Village Green of Glastonbury. Amy was this little and inexperienced girl lost in a large and foreign world of Real Estate. Her first few months were difficult. She had to borrow gas money to get to her appointments and she felt like she was just spinning her wheels and not moving forward.

Little did Amy know that a certain sales contest, with a winning prize for a trip to New York City, would catapult her into opening and managing her own Real Estate brokerage. Having never been to NYC, Amy thought it would be amazing to not only win the prestige of the contest, but to also win the trip. In order to win, she devised and surpassed her plan to obtain the goal of ten Real Estate transactions within a month span, and won. Amy found that setting a goal helped her achieve what she truly wanted. From that on, she spent every month setting goals “Dedication, hard work, customer service, point and attaining them. Shortly, Amy began to and implement the key secrets of being a exemplary marketing and a network of referrals learn Real Estate agent. In a few short years, Amy have grown her business model to be one of the had surpassed all of her goals, making her one of Century 21’s “Top 10 Producers” in the best Real Estate organizations in the industry. ” State of Connecticut. It soon became apparent to Amy that her business model outgrew her as she experienced a tremendous growth in the industry. Amy concluded that what she aspired was to create her own team of agents while maintaining her own personal referrals. Her office grew and flourished with independent agents. Amy and her current team were the founding agents of Executive Real Estate; her new business entity. With steady dedication, they became one of the largest independent offices in the local Real Estate market. Today, Executive Real Estate is over ten years old with multiple locations throughout Connecticut, Massachusetts, Rhode Island, New York and Florida Dedication, hard work, customer service, exemplary marketing and a network of referrals have grown her business model to be one of the best Real Estate organizations in the industry. Agents and owners alike love functioning in an environment that is like their home. If you want to sell a home or property, then why wouldn't you do so with an organization that treats you like family?

(8 6 0 ) 9 1 6 -6 0 4 8 | ( 860) 633- 8800 | (860) 659- 5777 (cell)

( of f ic e )

a my r io@Bu yE x ec u tive.com

( fa x )


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Amy Rio

Awards & Accomplishments “I’m pleased to welcome Amy into this exceptional group of professional women,” said NAPW President Star Jones. “Her knowledge and experience in her industry are valuable assets to her company and community.”

2016-2017 NAPW VIP Woman of the Year Circle 2015 CTMLS #1 Agent in CT | Total Volume Sold 2014 Featured in Top Agent Magazine 2014 Featured in Realty Trac Magazine BBB A+ Rating National Board of REALTORS® Greater Fairfield Board of REALTORS® Greater Hartford Association of REALTORS® Greenwich Association of REALTORS® Mid-State Association of REALTORS® Tri-County Alliance of REALTORS® Member Broker / Owner & Relocation Director

Self-motivated, results oriented and driven to succeed, Amy F. Rio is a seasoned professional who has constantly set her goals to keep pace with her highest aspirations for personal excellence. Throughout her career, she has exhibited exemplary teamwork, expertise, integrity and dedication. Broker and Owner of Executive Real Estate, Amy Rio, along with her staff, specializes in residential, land and commercial real estate. Introduced to the industry at a young age by her father, Ms. Rio’s business/clientele grew so large that she decided to open her own firm. It is now one of the largest independent offices in her local REALTOR® market.

Amy Rio

“Today we are over 100 agents strong and always growing!” she said. “Our growth has been tremendous, we recently opened a second office. I instill in my agents the need to be genuine and to be ‘yourself’ no matter what. That in turn gets respect and results.” Aside from her career, Ms. Rio is a member of the National Association of Realtors and Chamber of Commerce. She is passionate about charitable organizations, so with her team, she conducts her own fundraising drives and awareness initiatives to help those in emergency situations. They have raised funds and shipped goods directly to countries like Japan, when they were devastated by the 2011 earthquake and tsunami. Since then, she has come to aid countless others around the world. The unwavering dedication demonstrated by Ms. Rio fully utilizes the aspirations for success that have earned her this recognition from the National Association of Professional Women, honoring her as an inspiration and a leader in her industry. ~NAPW Press release 5/18/2016


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Testimonials

Words Only Say So Much... “From start to finish, Amy and her team were there to help us in preparation, marketing, negotiating and closing the sale of our home. Our home sold in six weeks, and this was in the middle of winter.” ~W. Pearson “Amy was extremely knowledgeable about listings in the area and near by, she priced my place where it should have been on the market, and sold right away. Also helped broker the deal on the new house even went it was about to fall through, we were able to put it together. I would never consider using another agent, as Amy was the best in all around response, knowledge, and expertise.” ~Todd Silverman “Amy was an excellent agent. Her expertise in the field of how to sell my home was outstanding. She sold my home on only 5 days. All aspects of the preparing, showing, advertising and selling of my property was done professionally and exceptionally well. I would recommend Executive Real Estate and Amy Rio if you want to see results and received professional and quality Realtor services.” ~Rozie Kaplan “I could not be more happy with Amy being my real estate professional. She truly loves what she does and it shows. She is a genuine person who put 110% percent into personalized service.” ~Bruce Schneider “Amy is one of the most energetic, professional real estate agents I've ever met. Her calmness and confidence in difficult negotiation times is quite a comfort. Her staff also provided valuable backup.” ~Covello


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Executive Real Estate

Premier Real Estate Group Executive Glastonbury | 17 School Street, Glastonbury, CT 06033 Phone: (860) 633-8800 | Fax: (860) 659-5777 Executive Westport | 772 Post Road East, Westport, CT 06880 Phone: (203) 557-9363 | Fax: (203) 557-9365 Executive Old Saybrook | 40 Elm Street, Old Saybrook, CT 06457 Phone: (860) 661-5970 | Fax: (860) 391-8465

Members of: Chamber of Commerce | BBB A+ | CTMLS (Multiple Listings System) | National Board of REALTORS® | Greater Fairfield Board of REALTORS® | Greater Hartford Association of REALTORS® | Greenwich Association of REALTORS® | Mid-State Association of REALTORS® | Tri-County Alliance of REALTORS® | Mass Board of Realtors | Glenn Beck’s Official CT Brokerage | Leverage Global Partners


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Global Partners

5,713 AGENTS | 16 COUNTRIES | 295 OFFICES | 163 MARKETS

Experience the global Real Estate network with an independent spirit.

North America (133)

Europe (7)

Asia & Pacific (5) Caribbean (3)

Africa & Middle East (1)

South America (1)

Through our exclusive affiliation with Leverage Global Partners, we promote your property to an international audience with buying power. The Leverage Luxury Package places your property on several national and international outlets that have a combined monthly audience of more than 6 million visitors and more than 26 million page views. Leverage Global Partners also empowers an international network of prestigious independent real estate companies through shared intelligence, agile marketing strategies, and entrepreneurial connectivity. Each member has been carefully selected as demonstrating innovative leadership and peerless integrity in the field of real estate.


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Leverage Executive Real Estate is honored to be a part of Leverage Global Partners which connects Agents and Brokers worldwide, building an exclusive international network of sellers and buyers searching for luxury homes. Our Featured Homes on Leverage also appear in the Wall Street Journal, New York Times, New York Times International and PropGOLuxury.

Not all properties will be represented through Leverage Global Partners.


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James Edition

Exceptional Properties for Discerning Consumers

JamesEdition is the premier online marketplace where active, High-net-worth buyers worldwide, are able to search and browse luxury real estate discreetly. The most exclusive properties in the most desirable locations worldwide, portrayed in a quality environment. JamesEdition has 700,000+ visits monthly and 9 million+ page views monthly; An impressive network of influential users, partners, dealers and agents.

Not all properties will appear on James Edition due to a minimum listing price requirement set forth by James Edition.


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Luxury Living

Publications “Each Golf and Yacht edition of Luxury Living is distributed to private clubs across the United States and Canada. Resort editions are available in destination resorts and luxury hotels. Publications are displayed in high-traffic areas including guest rooms, locker rooms, club houses and are available to all members and guests.� ~Luxury Living Media Kit

Finely Crafted Marketing for Distinguished Business


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Our Website

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With our modern and user friendly website, visitors can create portfolios and custom tailor their searches as well as create an email drip campaign which immediately informs our subscribers by email of any new properties which fit their home search criteria. We also feature options to search all 3 of Connecticut’s Multiple Listing Systems we’re affiliated; no area of Connecticut is overlooked when our visitors search for homes.


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Syndication

Our Internet marketing ensures your house will be seen by home buyers. Websites shown may change due to IDX/RETS agreements or upgrades to the portals.


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Associations

Proud Members of Multiple CT Boards

National Board of REALTORS® Greater Fairfield Board of REALTORS® Greater Hartford Association of REALTORS® Greenwich Association of REALTORS® Mid-State Association of REALTORS® Tri-County Alliance of REALTORS® CTMLS | CTReal.com GFMLS | Consolidated MLS GRWMLS | GAR


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CT Listing Services

Total Overlapping Coverage

STATEWIDE MLS Glastonbury Office

FAIRFIELD MLS

Old Saybrook Office

Westport Office

GREENWICH MLS

Executive Real Estate is affiliated of 3 Multiple Listing Services in Connecticut: CTMLS (Connecticut Statewide MLS), GFMLS (Greater Fairfield MLS) and GRWMLS (Greenwich MLS). CTMLS encompasses all of Connecticut as well as Westchester & Putnam Counties, and Rhode Island. We’re enrolled in the CTMLS feature called the Data Co-Op which shares MLS listing data with out of state Multiple Listing Systems. We are also members of (Massachusetts, New York, Florida & Rhode Island Multiple Listing Systems).


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International MLS

60 Countries | 80 Languages

The IMLS is a Global portal with more than 1,000,000 listings in 60 countries. The IMLS is an initiative led by brokers in the real estate industry with the goal of bringing together agents, brokers, developers, associations, MLS's, buyers, and sellers The IMLS has partnered with a real estate technology company to provide local websites with two IMLS coded lead capture deliveries already integrated. It provides tools and web products such as framed International pages with Google translate, so all listings can be viewed in 80 languages and is a lead capture platform for agents to make global referrals.


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Listing Optimization

Client Listing report Enhanced Listings/Premiere Agent status capitalize upon and eliminate the competition’s generic listings on Realtor.com, Zillow & Trulia.

Features are: Fully-enhanced listings with up to 36 high resolution photos Maximum visibility on search results Integrated agent branding & contact information Company brand with links to website & company listings Custom property descriptions & headlines Prominent call-to-action & Special message box Display Virtual Tour link Add full-motion videos Open House info/alerts School, Town & Neighborhood info Cross-promotion of our other listings Coming Soon option; post the house Online before listed w/MLS Monthly listing statistics reports

Featured Agent Branding


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Teamwork

Making the Property Marketable Together, we will sell your home.

Price Condition Show-ability & Staging Terms

Agreeing on a price for your home is an important factor in the home selling process. If the price is too high then the house won’t sell, and if the price is too low, both the Realtor and the seller lose money in the end. The condition of the home is a factor in setting a price, so we suggest fixing any elements, within reason, that might negatively affect the selling price and/or overall enthusiasm for purchasing the home. Before the photographer arrives, it's best to stage your home prior to photographing. Unappealing photos and a cluttered home can turn away potential buyers. Setting reasonable terms in the closing contract can help ensure a swift and smooth closing.

Key Areas of Target Marketing Advertising & Promotion Targeting Presentation Signage

As your agent I will market your home through diligent website syndication to all the major portal platforms through IDX/RETS feed agreements. Along with the homeowner, we will strategically plan the various avenues of advertising and agree upon an effective promotion of your home. We will target specified key demographics who we consider will best fit within the price range of your home, and aggressively market to this aggregate. After evaluating the genre and appeal of your home, we will best establish how to showcase your home to the targeted public forum. We will also strategically discuss whether the homeowner prefers to use any types of signs and/or rider displays upon their property lawn.


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Our Promise

Executive Fiduciary Obligations Loyalty

We shall act at all times solely in the best interests of our client, placing their interests above our own.

Obedience

We shall efficiently and promptly obey all lawful instructions from our client.

Disclosure

We shall disclose all relevant known facts to our client.

Confidentiality

We shall safeguard our client’s lawful confidences and secrets unless conflicting with disclosure obligations.

Reasonable Care & Diligence

We shall use our utmost skills and expertise in our client’s contracted Real Estate affairs.

Accounting

We shall account for all of our client’s entrusted money and/or property.

As your Realtor, we feel you should know firsthand that we are contractually obligated to these specific professional standards. You should rest easy knowing that your best interests are guaranteed by law and we shall abide by this code of ethics.


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How Do Buyers Find Homes?

EXHIBIT 3–1*

FIRST STEP TAKEN IN THE HOME BUYING PROCESS, First-TIME AND REPEAT BUYERS (Percentage Distribution) First-time Buyers

Repeat Buyers

Looked online for properties for sale

All Buyers 42%

33%

48%

Contacted a real estate agent

14

13

15

Looked online for information about the home buying process

13

23

6

Contacted a bank or mortgage lender

7

11

5

Drove-by homes/neighborhoods

7

3

9

Talked with a friend or relative about home buying process

5

10

2

Visited open houses

3

3

2

Looked up information about different neighborhoods or areas (schools, local lifestyle/nightlife, parks, public transportation

2

1

3

Contacted builder/visited builder models

2

1

2

Attended a home buying seminar

*

*

*

Contacted a home seller directly

*

*

1

Looked in newspapers, magazines, or home buying guides

*

*

1

Read books or guides about the home buying process

*

*

*

Other

6

3

8

* Less than 1 percent

EXHIBIT 3–9 *

WHERE BUYER FOUND THE HOME THEY PURCHASED, 2001–2015 (Percentage Distribution) 2001

Internet

8%

2003

2011

2012

2013

2014

2015

11%

2004 15%

2005 24%

2006 24%

2007 29%

2008 32%

2009 36%

37%

40%

42%

43%

43%

44%

38

35

Real estate agent

48

41

38

36

36

34

34

36

Yard sign/open house sign

15

16

16

15

15

14

15

12

2010

34

33

33

33

11

11

10

9

9

9

Friend, relative or neighbor

8

7

7

7

8

8

7

6

6

6

6

6

6

6

Home builder or their agent

3

7

7

7

8

8

7

5

4

5

5

5

5

6

Directly from sellers/Knew the sellers

4

4

5

3

3

3

2

2

2

2

2

2

3

2

Print newspaper advertisement

7

7

5

5

5

3

3

2

2

2

1

1

1

1

Home book or magazine

2

1

2

1

1

1

1

*

*

*

*

*

*

*

Other

5

6

4

*

*

*

*

*

*

*

*

1

*

*

* Less than 1 percent

*All Data Sourced from National Association of REALTORS ®


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How Do Buyers Find Homes?

EXHIBIT 3–5 *

FREQUENCY OF USE OF DIFFERENT INFORMATION SOURCES (2015) (Percentage Distribution)

Real estate agent

14%

Online video site

12%

Home builder Print newspaper advertisement Home book or magazine Billboard

53%

34% 17%

8%

72%

12%

4%

80%

16%

80%

3% 10% 2%

87% 95%

4%

Television

1% 3%

97%

Relocation company

1% 2%

96%

0%

EXHIBIT 3–18*

50%

33%

18%

Open house

46%

17%

37%

Yard sign

43%

16%

41%

Mobile or tablet search engine

20%

40%

FREQUENTLY

VALUE OF WEBSITE FEATURES

(Percentage Distribution Among Buyers Who Used the Internet)

12%

19%

68%

Mobile or tablet website or application

12%

12%

77%

Online website

60%

80%

OCCASIONALLY

100%

RARELY OR NOT AT ALL

Photos

87%

11%

1%

Detailed information about properties for sale

84%

15%

1%

Interactive maps

45%

Real estate agent contact information

42%

Virtual tours

42%

Neighborhood information

Information about upcoming open houses

24%

Videos 8%

0%

*All Data Sourced from National Association of REALTORS ®

41%

VERY USEFUL

37%

33%

24%

20%

9%

9%

13%

9%

20%

26%

39%

28%

40%

14%

22%

20%

SOMEWHAT USEFUL

12%

16%

34%

22%

12%

10%

42%

33%

11%

14%

35%

37%

Pending sales/contract status

11%

32%

40%

Detailed information about recently sold properties

Real estate news or articles

33%

60% NOT USEFUL

80%

100%

DID NOT USE/NOT AVAILABLE


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