Andries van Jaarsveld Portfolio 2013 by Andries van Jaarsveld

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ANDRIES VAN JAARSVELD Portfolio // 2013

latest / new / work /

ANDRIES VAN JAARSVELD // portfolio branding // RADAR CALENDER

ANDRIES VAN JAARSVELD // portfolio branding // ACSIS BRAND IDENTITY

ThE LoGo CoLoUR VARIANTS ThE LoGo CAN BE USED IN VARIoUS CoLoUR VARIANTS:

oGoTYPE

The diagonal also ‘splits’ the two ‘S’s which suggests logo to a cleaner, simpler look, rary logotype that will complement a partnership. r visual identity. Acsis (axis) is the also the point on which something revolves or changes, so the diagonal ‘I’ can represent for the new logo came from the a turning point or change. sting Acsis logo. It says upward and energy.

orate font Gotham HTF. The weighting, tracking and kerning The italicised “i” is derived from the original Acsis logo and is set at a 15 degree sheer angel. ial attention has been given to the terminals of the “c”, “s” This angle (75˚/ 15˚) is used throughout the Acsis design language and is integral not be recreated. to achieving consistent branding.

The primary/preferred logo is blue text on a white background with orange “i” accent. The logo can be “reversed” with white text and blue background and orange “i” accent.

Quarterly Investment Report

inContext

Alternatively a solid primary back-ground colour with white logotype should be used.

Secondary: One Colour

Primary: Full Colour

By drawing more attention to the ‘I’, we also suggest the ‘I’ as in ‘individual’ or ‘independent’ or a focus on you, our client. The off centre element of the logo is also a nice way to represent Acsis, who do things just a little bit differently.

An orange logo should only be used with white type as illustrated in the secondary/one colour logos below.

Tertiary: Black & White

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inContext

SIS COMPLETE STRATEGIES

December 2013

March 2013

Dotted “i” accent must always be in the Acsis Orange

CoLLATERAL / LETTERhEAD

Quarterly Investment Report

inContext

Quarterly Investment Report

inContext

SIS COMPLETE STRATEGIES

September 2013

June 2013

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As can bee seen on the next page the size of the “A” is used to determine many of the placement and spacing dimensions and will be further explored in depth in this brand guide.

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Cape Town Head Offi ce

Johannesburg Offi ce

ACSIS Limited (Reg. No. 1999/008036/06) | help@acsis.co.za | www.acsis.co.za

T : +27 (21) 670 7800 F : +27 (21) 683 2831

T : +27 (11) 883 1303 F : +27 (11) 883 2666

Directors: A J G Bradley* (chairperson), B H Jack*, J Scherzinger, B M Gouws, B S Madikiza*, I G Williamson*, V Klein*, T J Tapela* (Zimbabwean) (*non-executive) Company Secretary: Old Mutual Life Assurance Company (South Africa) Limited

6th fl oor, The Terraces 25 Protea Road, Claremont, Cape Town, South Africa

Cullinan Place, Block A, 1st Floor, Left Wing 2, Cullinan Close, Morningside, South Africa

ACSIS is the exclusive licence holder in perpetuity of the ipac licence in South Africa ACSIS Limited is an authorised Financial Services Provider - Licence No. 26/10/588

www.acsis.co.za

Thirdly, a black and white logo is preferred when printing does not allow colour reproduction or conflicts with surrounding design as shown below.

www.acsis.co.za

d Esign cOn c E P t

d Esig n cOn cE Pt

11 cOncEPt d Esign

16 cOncEPt d Esign acs is BRO cH U RE

acs is BRO cH U RE

18 ac si s B R O cHUR E

ac si s B R O cHUR E

ANDRIES VAN JAARSVELD // portfolio website concept // old mutual cvp

ANDRIES VAN JAARSVELD // portfolio LOGO’S & logotype

ANDRIES VAN JAARSVELD // portfolio LOGO’S & logotype // optimal energy & joule “electric”

logotype

The aim was to communicate a sense of movement/progression, modernity and stability through the logo. Bringing these dissimilar elements together in a coherent fashion proved quite the challenge. The solution lay in a typographical interpretation of the key elements that produced a strong, yet subliminal, logo type that was strong enough to carry the varied nuances of the key concept. The final version of the logo is a progress type that moves from a perfect static and modern circular ‘o’, to an italicized, serif ‘y’ – eloquently communicating the principles of progress, movement and evolution. Due to the singular nature of the font design the logo would be instantly recognizable and differentiated from standard font types.

ANDRIES VAN JAARSVELD // portfolio LOGO’S & logotype

STRATEGY CONSULTANTS

ThE LoGoTYPE The diagonal also ‘splits’ the two ‘S’s which suggests We have evolved the logo to a cleaner, simpler look, creating a contemporary logotype that will complement a partnership. the natural feel of our visual identity. Acsis (axis) is the also the point on which something revolves or changes, so the diagonal ‘I’ can represent The initial inspiration for the new logo came from the a turning point or change. italicised ‘I’ in the existing Acsis logo. It says upward movement, progress and energy.

By drawing more attention to the ‘I’, we a the ‘I’ as in ‘individual’ or ‘independent’ o on you, our client. The off centre elemen is also a nice way to represent Acsis, who just a little bit differently.

The Logo type is based on the corporate font Gotham HTF. The weighting, tracking and kerning The italicised “i” is derived from the original Acsis logo and is set at a 15 degree sheer angel. has been customised and also special attention has been given to the terminals of the “c”, “s” This angle (75˚/ 15˚) is used throughout the Acsis design language and is integral and “i”, therefore the logo should not be recreated. to achieving consistent branding.

As can bee seen on the next page the size of the “A” is used to deter placement and spacing dimensions and will be further explored in d

ANDRIES VAN JAARSVELD // portfolio LOGO’S & logotype

packaging

ANDRIES VAN JAARSVELD // portfolio PACKAGING // centre fold vinyards

ANDRIES VAN JAARSVELD // portfolio PACKAGING //RIEBEEK CELLARS // SHORT STREET // packaging & ILLUSTRATION

ANDRIES VAN JAARSVELD // portfolio PACKAGING // KWV De rouw // tiered export brandy range

ANDRIES VAN JAARSVELD // portfolio packaging // KWV De rouw // tiered export brandy range

ANDRIES VAN JAARSVELD // portfolio packaging // douglas green eu export range

ANDRIES VAN JAARSVELD // portfolio packaging // barney barnato

ANDRIES VAN JAARSVELD // portfolio packaging // kwv imoya flagship brandy

ANDRIES VAN JAARSVELD // portfolio packaging / /leeukoppie estate the outlaw // ultra premium

ANDRIES VAN JAARSVELD // portfolio packaging // KHOISAN TEA EXPORT & LOCAL RANGE

KHOISAN TEA- P

ANDRIES VAN JAARSVELD // portfolio packaging // EVOX ADVANCED NUTRITION

ANDRIES VAN JAARSVELD // PORTFOLIO packaging // MADISON CIGARETTES

ANDRIES VAN JAARSVELD // portfolio packaging // 911 ENERGY CONCEPTS

ANDRIES VAN JAARSVELD // portfolio packaging // MEADOWSWEET RANGE

ANDRIES VAN JAARSVELD // portfolio packaging // WATSON SHOES

ANDRIES VAN JAARSVELD // portfolio packaging // SEA HARVEST // RANGE PROPOSAL // CRISP & CHUNKY

ANDRIES VAN JAARSVELD // portfolio packaging // SEA HARVEST // RANGE PROPOSAL // STANDARD FROZEN FISH RANGE

ANDRIES VAN JAARSVELD // portfolio packaging // DERMAGEN

ANDRIES VAN JAARSVELD // portfolio book & BRUCHURE design

ANDRIES VAN JAARSVELD // portfolio book & BRUCHURE design // THE ADVENTURE GUIDE

Author & Photographer: Jacques Marais Published By: Lapa uitgewers

ANDRIES VAN JAARSVELD // portfolio book & BRUCHURE design // THE ADVENTURE GUIDE

ANDRIES VAN JAARSVELD // portfolio book & BRUCHURE design // various COVERS

At the deep end

with t William Bango

MORGAN TSVANGIRAI As a founding member and leader of Zimbabwe’s main opposition party, the Movement for Democratic Change, Morgan Tsvangirai came to prominence as a political force in the late 1990s. Over the next ten years he would be harassed, tortured, charged with treason and labelled a traitor, but he would also come to be globally regarded as a courageous and indefatigable symbol of resistance in the face of brutal repression. From teenage mine worker to trade union leader to Prime Minister of Zimbabwe in a coalition government, this autobiography traces Tsvangirai’s political development and activism, laying bare the challenges and frustrations of his political life, up to and including the power-sharing agreements with President Robert Mugabe.

Morgan Tsvangirai: At the Deep End is the story of a man who through everything he has endured has remained committed to working for peace and democracy for all in his country, and in the process become a beacon of hope for a beleaguered nation.

Written in collaboration with his spokesperson, veteran journalist and editor T William Bango, this book contains rich documentation of both its subject’s political career and of the changing socio-historical context of Zimbabwe.

PENGUIN Non-Fiction

28707 Morgan Tsvangirai dust cover FA.indd 1

2011/09/07 8:34 AM

ANDRIES VAN JAARSVELD // portfolio book & BRUCHURE design // LIBERTY CORPORATE //BROCHURES

ANDRIES VAN JAARSVELD // portfolio art direction & activations

ANDRIES VAN JAARSVELD // portfolio ART DIRECTION // KWV // STEP OUT IN STYLE

Photographer: ANDY LUND

ANDRIES VAN JAARSVELD // portfolio ART DIRECTION // OPTIMAL ENERGY & JOULE

Photographer: Jan Verboom Retouched: Still Image copywriter: Terry lategan Creative Director: Tyrone Beck & MICHEL BRINK

Photographer: Jan Verboom Retouched: Still Image Creative Director: Tyrone Beck/MICHEL BRINK

ANDRIES VAN JAARSVELD // portfolio // STRATEGIC brand activation // SANDISK “STORE YOUR WORLD IN OURS”

ANDRIES VAN JAARSVELD // portfolio retail & spatial branding

ANDRIES VAN JAARSVELD // portfolio spatial branding // ART DIRECTION // OPTIMAL ENERGY // SHOW ROOM

The brief was to create a space to show Joule, but that would ideally communicate the spirit of both brands. The space should stimulate conversation and be multi-purpose to the extent that it could be used as an entertainment venue for up to 30 individuals, press conference location, photo studio and more.

ANDRIES VAN JAARSVELD // portfolio spatial branding // ART DIRECTION // OPTIMAL ENERGY // SHOW ROOM

A relatively small commercial space was adapted to suit client require-ments while still remaining visually appealing and user-friendly. Key brand concepts were addressed and incorporated in both the functioning and decoration of the show room. This included self-sustainable energy sources, recycled furniture, organic architectural elements and a clear guideline with regard to personnel profiles.

Textures & Finishes: Textures and finishes were chosen to coincide with the key brand philosophy of sustainable living and as such were mostly organic and recycled. Bespoke furniture pieces were commissioned that could be stacked in various ways to create conversation nooks, provide extra seating, etc. Photography-friendly Elements: Due to the fact that the space would also be used as a press conference venue and a studio where the media could photograph the vehicle, it was important that it be photography-friendly. This was achieved by including an infinity curve against the one wall, soft box lighting, as well as a light strip that may be dimmed in order to pick up highlights on the vehicle. The light strip can also change colour to the recognizable â&#x20AC;&#x2DC;Optimal Energy blueâ&#x20AC;&#x2122;.

Wall Unit: The wall unit was designed to house a sound system, full audiovisual unit, refreshment stand as well as storage- and cleaning space in one unassuming wooden structure with collapsible doors. The thinking behind the unit was that a morning meeting could potentially follow a cocktail evening without the hassle of a rushed early-morning cleanup.

ANDRIES VAN JAARSVELD // portfolio spatial branding // ART DIRECTION // OPTIMAL ENERGY // Geneva motorshow stand & promotion

The main concept was to illustrate that although Zagato and Joule had very distinct brand philosophies, aspects thereof overlapped, creating an area of dynamic â&#x20AC;&#x2DC;potential differenceâ&#x20AC;&#x2122; (a scientific term that is used to describe the potential energy that is the result of the negative and positive ends of a standard lithium battery). The sum of this partnership was to be clearly indicated as being more significant than the sum of its parts.

A stand was to be created to promote the partnership between Zagato (a radical sports car brand) and Joule (in essence family transport) at the Geneva Motor Show. The stand was to establish the brand promise of the conjoined companies, namely innovation, albeit at different ends of the consumer spectrum), while simultaneously launching Joule on the international market.

Creative Director: MICHEL BRINK

The conceptual device that was chosen to convey this infinitely simple, yet comprehensive, concept was the Mรถbius Strip. This infinity strip, which apparently has two sides, but in reality only has one, was the perfect metaphor to communicate the similar, yet contradicting brand identities of Joule and Zagato in a cohesive manner.

ANDRIES VAN JAARSVELD // portfolio spatial branding // shaps cameraland SHOPPING EXPERIENCE & pos Restoring a classic Reviving the Shapâ&#x20AC;&#x2122;s Cameraland image to bring the business into the 21st century, while still retaining the historical essence of the brand, was an exercise in sensitive design and conceptual thinking that culminated in a space â&#x20AC;&#x2DC;where subjects matterâ&#x20AC;&#x2122;.

shop front From the outset we wanted the historical essence of the building to be kept intact and added to in a sensitive manner that did not distract from its importance as a heritage element. Base colours were selected from the corporate identity palette and used alongside large flat panel displays that could be used to project images, advertisements, products and prices to passersby. Further photographic elements used included red light and light boxes; the latter recommended as pillar fittings that could enhance the visibility of the building at night and attract attention to the shop outside of business hours.

Plinths: (below) A stacked appearance allows for interesting display combinations that may serve to highlight and differentiate products as per individual promotional requirements and/or general display hierarchy.

Price pointers: The red dot that forms part of the corporate identity was used to design highly functional, affordable and adaptable price pointers that may be altered in-house as the need arises with the simple addition of relevant A5 inserts.

The intent was to create an inviting and interactive, yet decidedly professional, space that was user-friendly for both camera enthusiasts and employees alike, allowing sales personnel to easily exhibit wares and the functioning thereof.

where subject matters

Brand stands: (below) Problems identified with existing in-store brand stands included insufficient grouping of products, a lack of storage space and inequality where the brand presence of individual manufacturers were concerned. Clean and functional modules were designed to serve both as storageand display space.

Digital photo frames and print frames (left) form part of the 3D brand space, allowing for impromptu exhibitions, as well creating a potential space for professional photographers to give lectures/talks etc.

Canon EOS 1D MK III 24-105 Lens 21.1-megapixel R 54000.00

ANDRIES VAN JAARSVELD // portfolio retail branding // Hi fi corporation flagship store // SHOPPING EXPERIENCE & pos

Creative Director: Tyrone Beck

POINTING THE WAY Partnering with TDC (The Design Company), the design team was asked to come up with graphics to suit the three new Hi-fi Corp concept/ flagship stores opening countrywide. The modern "industrial warehouse" interior look and feel inspired a whole visual language consisting of imagery, iconography and signage. The Gondola headers (above) were designed to provide easy reference for in-store customers, while remaining true to the core look and feel. Communication within the space was further simplified by iconographic header boards in strategic location.

ANDRIES VAN JAARSVELD // portfolio retail branding // Hi fi corporation flagship store // SHOPPING EXPERIENCE & pos

The general look and feel of the in-store space was inspired by large, industrial shipping locations. To reinforce this atmosphere we made use of various ‘shipping crate’ elements, which included rough, untreated surfaces and spray-painted stencils

HI-FI CORPORATION ICONOGRAPHY TABLE CC

APP

Customer Care

Appliances

TV2

Car Audio

TV/LCD

TV1 TV/Lcd

IPOD

HI-FI

POS

Home Office

TV2

TV/LCD

ACC

Accesories

Gaming

FIN

Finance

Mini Hi-Fi

IPOD Sound

Point Of Sale

LCD

SALE1

To support the visual communication concept, a set of icons was designed for use as header boards, price tags and sale cards.

SALE2

R C

BARGAIN

Dj Corner

EXIT

DIR SALE3

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