HEIN JUEL
ANABELLE MADRYCH SAOUDI
ABOUT THE DESIGNER Hein Juel an Italian based designer with Korean background. She is most known for mixing different materials together and for the texture of her clothes.
PROJECT Organize an event Release party Fashion show Exhibition Introduce to brand to the Swedish market
Fashion box is the first box full of fashion on the market. With the possibility for clients to subscribe to the box for 1,3,6 or 12 months. Fashion Box delivers the best products and the best insider secrets. Every month Fashion Box member will receive a box with 4-6 fashion samples (different for every month) and a Fashion Box magazine.
INDEX CONCEPT OBJECTIVES & GOALS S.W.O.T COMPETITOR ANALYSIS CUSTOMER PROFILE PRODUCT PRICE PLACE PROMOTION
CONCEPT Fashion box is a unique concept, that doesn´t exist on the market today. I want to offer my clients high quality product samples, trying to guide them in to the fashion world. Fashion box is going to be a source of inspiration and information. The box will keep the customers updated, about the new trends, and introduce them to new products that they don’t know about yet.
OBJECTIVES & GOALS
OBJECTIVES Introduce the fashion Box to the market, and make it a product that everyone needs, a product that is unique, new, stylish and creates expectation. Generate maximum sales of the new and innovative product Satisfy the distributions need for innovation and attract new customers Increase market share targeting a younger and broader range of customers
GOALS Worldwide The new way to get your fashion updates and news Fashion box for men
1 YEAR CALENDAR
CALENDAR Jan
Feb
Mar
Apr
May
June
Summer is here
Carnival colors
Is it fall in the fashion world?
Your super fabulous summer in almost here!
Fitness edition
Let´s go on vacations
July
Aug
Sep
Oct
Nov
Dec
Summer special with your fashion box
Back to the city.
NY, Paris Milan,London, is it summer yet?!
Time for glamourous and fashionable winter!
What about the materials?!
Your fashionable christmas
S.W.O.T
S
Product doesn´t exist on the market today Unique & new concept A product that most of the people can afford
W No investors yet Today only an idea (+ product prototype)
O Fashion box for men
The source of fashion updates and news Worldwide
T
Beauty boxes exist on the market today Financial crisis
BRAND PLACEMENT CHART
Luxury
Innovative
Traditional
Fashionbox
Popsugar
Glossybox Birchbox
Mass Market
COMPETITOR ANALYSIS
POPSUGAR Popsugar has been on the market since 2006, the company has leading investors. Popsugar is also using a lot of different medias (website, tv, blog etc.) They also do have a popsugar shop. Although the box costs 27â‚Ź most of the products are beauty product and not all of the customers seemed so satisfied.
GLOSSY BOX Glossybox is offering they customers high-end beauty products and a Glossybox magazine for only 16â‚Ź per month. Today they are in more than 15 different countries. A strong relationship with more than 100 premier and niche brands is helping them to create a perfect box with luxury products.
BIRCH BOX Birchbox has been on the market since 2010. In the beginning they were only selling boxes for women including lifestyle and beauty products, the customer got also a Birchbox magazine every month. In 2012 they introduced Birchbox but this time for men including pretty much the same products as the box for women. The box costs 8â‚Ź
CUSTOMER PROFILE
CUSTOMER PROFILE Women Age 20-27 Fashion interested Working Independent Want to be inspired Want high quality products Curious Fashionista
PRODUCT
PRODUCT Fashion box is the first box full of fashion on the market, every box will contain 5-6 product (or product samples) and a fashion box magazine.
PRODUCT 1 beauty must have product 1 practical products 1-2 Fashion must have products 1 product reflecting to our theme 1 FASHION BOX magazine
PRODUCT DESCRIPTION A flyer is going to be included in the box, telling the subscriber what month edition the box is, and also a product description. A QR code is going to be applied on the flyer so the subscriber will be connected directly to our fan page and/or website.
TRANSPARENT CLUTCH Looking for an eye-catching evening clutch? With this clutch, you’ll never have to fumble around in search for your keys or your cash, thanks to its crystal clear characteristics. Be sure if you’re going to brave this bag that you’re willing to share almost all of your out-on-the-town essentials.
JEWELLERY COLLAR NECKLACE A must have accessorie in everyones wardrobe! Stand out and bring the attention to your outfit! What makes the collar perfect in that you can wear it many ways!
SCHOLL PARTY FEET Scholl Party Feet Gel Heel Cushions provide invisible gel cushioning relief for under your heels. Clear gel, ultra slim and discreet with a non-slip technology to stay firmly in place. These Ultra slim gel cushions are also washable and reusable this great technology re-develops the sticky adhesive after washing
FASHION TAPE Keep your clothes on! Use it daily to solve a multitude of fashion problems such as: slipping straps, falling hems and gapping blouse fronts! Keep a box of fashion tape in your bag and use it whenever you need to keep your clothes in the right place!
BUBBLEGUM LIP SCRUB Scrub your lips smooth with our sweetest confection. Bubblegum is our ode to all things pink, girly and sugary. A blend of exfoliating Fair Trade sugar and moisturizing castor oil, this lip scrub is sure to leave your lips enticingly soft and satisfy your sweet tooth at the same time! For a flawless pout, scrub Bubblegum over your lips (be sure to lick off the excess) and then apply your favorite lip color.
FASHION BOX MAGAZINE Fashion Box is a fashion and lifestyle magazine, included in the box. The magazine writtes about all the fashion news, a trend guide and also a beauty section. Stay updated!
MAGAZINE
MAGAZINE
MAGAZINE
MAGAZINE
PRICE
PRICE Fashion box is an exclusive, new, unique and innovative concept. Fashion box is going to offer the subscribers high quality products or product samples.
PRICE POINT Our price point is medium high but the box is still affordable by most of the people. Fashion box price - 28â‚Ź
PLACE
PLACE In the beginning the main market that we are going to focus on is Europe.
E-COMMERCE E-Commerce is also going to give our customers the opportunity to order the fashion box wherever they are in the world. (Our online shop in going to be connected with our website)
PROMOTION
SOCIAL MEDIA In order to promote fashion box, 3 social media accounts have been created to interact with potential subscribers and also keep our subscribers updated.
SOCIAL MEDIA Facebook fan page
Twitter Account
Instagram Account
Updates 3-4 times a week Images Links to our website The same content
VIDEO
WEBSITE & E-COMMERCE Our website is also going to be used as a promotional tool, where the potential subscribers will have the opportunity to get information, see products from previous boxes and also subscribe the box!
MAGAZINE Fashion Box magazine has been made in an A5 format (pocket size) so the subscribers will be able to take the magazine with them, and have the possibility to read it on their way to work for example. And at the same time promoting fashion box.
FLYERS A QR code has been applied on the backside of the flyers, after the customer has scanned the code, they will be directly connected to our facebook fan page.
T-SHIRT
A promotional t-shirt has been made for the exhibition, including the logo and a QR code linked to the Fashion box facebook fan page.
NORTHWAVE
ABOUT THE COMPANY Northwave is an Italian company that was born in the footwear district of Montebelluna in the late ‘80s, from an intuition of its founder Gianni Piva.
PROJECT The project was developed together with two graphic designers. We were working on two different fields. I was responsible for developing a marketing and communication strategy and also creating brand awareness and identity.
PROJECT Advertising campaign Communication plan Creating brand awareness and identity Designing the packaging, price tags Defining brand values Marketing strategy Social Media
THANK YOU! ANABELLE MADRYCH SAOUDI