Rituals
• Ritual is a set of actions, performed mainly for their symbolic value • A ritual may be performed on specific occasions, or at the discretion of individuals or communities. It may be performed by a single individual, by a group, or by the entire community; in arbitrary places, or in places especially reserved for it; either in public, in private, or before specific people
Rituals
• Ritual is a specific, observable mode of behaviour exhibited by all known societies. It is thus possible to view ritual as a way of defining or describing humans
Rituals
• Target demographics: post-college men and women
Rituals
A customer experience is 50% subconscious:
How a customer ‘feels’ It is about the ‘how’ About how a customer consciously and subconsciously sees his or her experience
Rituals
Shape the experience from the customer perspective, with a specific focus on emotional engagement: • Subtle clues the environment gives out to create a sense of a good, quality store • Provide a consistent experience across the board
Rituals
• Women like to feel, touch, smell and see the products they buy
Rituals
The rhythm of architecture can be felt as a result of the designer’s composition or arrangement of all the sensorial qualities of space.
Rituals
By arranging spatial sensorial features, we will lead customers through the functional and easthetic rhythm of the created space A design for all the senses can serve to move customers, elevating their experience by the use of layering, creating deeper more meaningful moments
Rituals
The design concept will tie-in the facade into a composition to create the richest customer experience!
Rituals