INTRODUCTION

FREDERIC DELLOYE – SHAREHOLDER & MANAGER

This incredibly peculiar context is disrupting our reference points and making us question the meaning of our actions more deeply.

We have decided to act, rather than endure this. To build our future, rather than go backwards. This is how leading actors and companies react. Thanks to their commitments, these actors and companies are activating transformations which have become essential. In an ever-changing, uncertain context, our values are our reference point; our convictions set our course.

In 2020, ANAÏK became a Mission purpose company. It incorporated a rationale in its bylaws, “to generate a positive, sustainable impact for people and for the planet in the sales promotion sector.” Part of its mission involves committing to a common good, in the form of the actions and goals listed in this document.

At Anaïk, being committed means challenging oneself, exposing oneself, communicating, and being accountable. To succeed in a continuous improvement process, we need perspectives from our peers and other stakeholders, along with expert advice. Naturally, we have renewed our adhesion to the United Nations Global Compact, and support its ten principles as part of our business.