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beneath 2014
the ana braga
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INDEX MOODBOARDS 2 Movies Artwork Valentino Artwork Mood Elements Balenciaga Project
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OUTFITS
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Basic Wardrobe Dark Romance Day-Off Miami German Expressionism Mood Elements
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STYLING
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Dark Romance Run Girl, Run! Day-Off Miami
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moodboards A moodboard is a type of collage that consists of images, text, and samples of objects in a composition. Mood boards are used to enable a person to visually illustrate the style they are pursuing. However, they can also be used to visually explain a certain style of writing, or an imaginary setting for a storyline. In short, mood boards are not limited to visual subjects, but serve as a visual tool to quickly inform others of the overall “feel� of an idea. This following moodboards mostly represent the style and atmosphere inside each story.
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Movies artwork The following moodboards are based on diverse movies. In which one of them was analysed the style and then re-interpretated in an atmosphere, creating inspirational and kind of surrealistic images. The reviewed movies, in order of appearence were: Edward Scissor Hands, Melancholia, Requiem for a Dream, Elephant and Belle du Jour. The next step was providing a specific style to each movie: Gothic, Romantic, Rebel, Tomboy and Lady-like.
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valentino artwork This work started with the analisys of the Fall/Winter 2013/14 collection of the brand Valentino. The objective was to discover and emphazise the mood, atmosphere inside the collection. Valentino for this season took inspiration from Flemish paintings, extracting a sense of purity and colour to create a collection that combined all the Valentino elegance we know and love while adding just the right amount of contemporaneity. This collection was one that showed that fairytales, in somewhat of a contradiction, aren’t just for adults. There was magic for all ages here.
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mood elements The following project has to do with the creation of a mood, and cosequent origin of a new style. A mood that could be narrative or emotional and that aims to emphazise the concept in order to decline it in a new direction, telling a story at the same time. In this specific case, were choosen three diverse elements: 20´s and 40´s, Noir and Miami. From the 20´s an 40´s it was used only the volumes, from Noir, the dark atmosphere, and Miami, the strong colors.
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History
Founded in 1918 by the Basque designer Cristóbal Balenciaga, the house emerged as one of the great design establishments in the twentieth century, and reemerged around the turn of the new millennium as one of the greats of the twenty-first. Throughout th introduced forms that at first looked awkward or simply unattractive, but, as the eye adjusted, they became the latest word in ch doll, the balloon skirt, the bracelet sleeve (a 7/8 length that hit just shy of the wrist). History In 1987, the name was revived as a prêt-à-porter label, but it wasn’t until 1997, when the youthful French designer Nicolas Ghesq as creative director, thatBasque the house beganCristóbal to regainBalenciaga, its former prominence. Giving concepts the rich Balenciaga archives an Founded in 1918 by the designer the house emerged as one offrom the great design establishments in t instinctively was dubbed a new messiah by the press. 2001, the GucciofGroup added Balenciaga to its the sta the twentieth progressive century, andGhesquière reemerged around the turn of the new millennium as In one of the greats the twenty-first. Throughout Under Ghesquière, Balenciaga became one of or thesimply most trendsetting labels in fashion, butthe in late 2012, after one introduced forms that at first looked awkward unattractive,(and but, most as thecopied) eye adjusted, they became latest word in chic ceived of the his career, left the amid rumblings that between himself and PPR (now Kering) had soured doll, the collections balloon skirt, bracelethesleeve (a label 7/8 length that hit just shyrelations of the wrist). In 1987, the name was revived as a prêt-à-porter label, but it wasn’t until 1997, when the youthful French designer Nicolas Ghesqu as creative director, that the house began to regain its former prominence. Giving concepts from the rich Balenciaga archives an in instinctively progressive Ghesquière was dubbed a new messiah by the press. In 2001, the Gucci Group added Balenciaga to its sta Under Ghesquière, Balenciaga became one of the most trendsetting (and most copied) labels in fashion, but in late 2012, after one ceived collections of his career, he left the label amid rumblings that relations between himself and PPR (now Kering) had soured.
balenciaga project
This work started with the analisys of a brand. The idea was to formulate a proposal for the visual and promotional identity of a brand. trough the constrution of a lifestyle moodboard that represents the brand. Then the construction of three proposals: one in order with the brand concept, wich is Architectural Couture; the second one, in the middle with the brand and something different, so the idea of Romantic Austerity came up; and the last one, wich was totally different from the brand, meaning, someAlexander Wang, a New York up-and-comer who won the CFDA Designer of the Year award before he was 30, was named the new creative director thing the brand never though of making of Balenciaga. Wang’s debut collection for Fall 2013 was met with strong reviews. but surely would accept it- Sporty Chic. The House of Balenciaga is one of the most influential forces in fashion and is developing into a major player in the Luxury Goods industry. Balenciaga creates and markets women’s and men’s ready-to-wear collections as well as handbags and shoes. A eyewear collection and a new woman fragrance are also produced and distributed worldwide.
Alexander Wang, a New York up-and-comer who won the CFDA Designer of the Year award before he was 30, was named the new creative director of Balenciaga. Wang’s debut collection for Fall 2013 was met with strong reviews. AlexanderThe Wang, a New York up-and-comer who won the CFDA Designer of the Year award before he was 30, was named the new creative directo House of Balenciaga is one of the most influential forces in fashion and is developing into a major player in the Luxury Goods industry. Balenof Balenciaga. Wang’sand debut collection forand Fallmen’s 2013ready-to-wear was met withcollections strong reviews. ciaga creates markets women’s as well as handbags and shoes. A eyewear collection and a new woman The House of Balenciaga is one of the most influential forces in fashion and is developing into a major player in the Luxury Goods industry. Balen fragrance are also produced and distributed worldwide.
ciaga creates and markets women’s and men’s ready-to-wear collections as well as handbags and shoes. A eyewear collection and a new woman fragrance are also produced and distributed worldwide.
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twin
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outfits An outfit refers to a set of usually matching or harmonious garments and accessories worn together. These coordinated costumes were made in all projects preceding the photoshoots, as a sample of the real outfits, to demonstrate the approximate result. In all the following outfits, there´s a theme that coordinates the choices of each garment.
Midi Skirt: Antonio Marras; Skirt: Osklen; Swimsuit: Lisa Marie Fernandez; Coat: Marni; Earings: Marni; Ring:Roberto Cavalli; Hat:Comme des Garçons; Clutch: Jason Wu; Shoes: Marni.
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basic wardrobe The Basic wardrobe essentials are “must-have” pieces which defined fashion and style. They´re products that will always be fashionable and that never look “to much”. It´s pretty much the opposite, they´ve always keep that charm because of there simplicity. In order of appearence: White Shirt, Little Black Dress, Capri Pants, Tailleur, Turtle-neck, TrenchCoat, Twin-Set and Little Black Jacket. All the bbasics were analysed in the history and nowadays, so each basic has two corresponding outfits.
Shirt: Jil Sander S/S 12 Skirt: Donna karan Pre-Fall 12 Shoes: Louis Vuitton F/W13 Clutch: Lulu Guiness F/W13
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D S H C
Dress: L
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1. Shirt: Jil Sander; Skirt: Donna Karan; Shoes: Louis Vuitton; Clutch: Lulu Guiness; 2. Shirt:Anthony Vaccarello; Jacket: Shoes: V Balmain; Pants:Emanuel Ungaro; Shoes:Zara; Clutch:Valentino; 3. Dress: Dior; Shoes: Moschino; Hat: SuperDuper; Clutch: Clutch:S Givenchy; 4. Dress: Lanvin; Shoes: Vionnet; Clutch:Saint Laurent; Necklace: Saint Laurent.
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Necklace
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Pants: Emilio Pucci F/W11 Shirt: Guy Laroche Bag: Bottega Veneta Shoes. J.Lee
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Tailleur:Saint Lauren S/S14 Shirt: Undercover S/S14 Shoes: Phillip Lim Bag:Givenchy
Pants:F.O. Batista S/S14
Tailleur: Y. Yamamoto S/S14
Bag: Saint Lauren Hat: Moncler
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Turtleneck: Calvin Klein Pants: Costume National Jacket: Balenciaga Turtleneck: Calvin Klein Bag: Chanel Pants: Costume National Shoes: Kenzo
Jacket: Balenciaga Bag: Chanel Shoes: Kenzo
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Trench: Burberry Pants: Balenciaga Shirt: Anthony Vaccarello Shoes: Saint Lauren Bag: Givenchy Hat: Blumarine
Turtleneck: Fendi F/W13 Skirt:Ricky Owens Bag: Marc by Marc Jacobs Shoes: Semilla
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Top Balenciaga 1. Pants: Emilio Pucci; ; Shirt: Guy Laroche; Bag: Bottega Veneta; Shoes. J.Lee; 2. Pants:F.O. Shoes: Zara; Bag: Saint Laurent; Hat: MonBlouse: AltuzarraBatista; Blouse: Altuzarra; Shoes: Kenzo cler; 3. Tailleur:Saint Laurent; Shirt: Undercover; Shoes: Phillip Lim; Bag:Givenchy; 4. Tailleur: Y. Yamamoto; Top Balenciaga; Shoes: Kenzo; Clutch: Chanel; 5.TurShoes: Zara tleneck: Fendi; Skirt:Ricky Owens;Bag: Marc by Marc Jacobs; Shoes: Semilla; 6. Turtleneck: Fendi; Skirt:Ricky Owens;Bag: by Marc Jacobs; Shoes: Semilla. Clutch: Marc Chanel
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Twinset: R. Nicoll S/S12 Skirt: Rochas Bag: Prada Shoes: Alexander Mcqueen
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1. Trench: Burberry; Pants: Balenciaga; Shirt: Anthony Vaccarello; Shoes: Saint Lauren; Bag: Givenchy;Twinset: Hat: Blumarine; 2. Shirt:V. Yudashkin; Trench: Nicole Miller; Pringle of Scotland S/S14 Shirt:V. Yudashkin S/S14; Bag: Prada; Shoes: Alexander McQueen; 4. Twinset: Pringle of Scotland; Skirt: Saint Laurent; Shoes: Kenzo; Clutch: Chanel; 3. Twinset: R. Nicoll; ; Skirt: Rochas; Skirt: Balmain Moschino Trench: Nicole Miller S/S14 Skirt: Balmain; Shoes: Alexander Wang; Bag: Balenciaga; 5. Jacket: Chanel; Dress: Bottega Veneta; Bag: Givenchy; Shoes: Semilla; 6. Jacket: Moschino; Top:Jacket: Balmain; Shoes: Alexander Wang Top: Balmain Shorts: Jason Wu; Shoes: Charlotte Olympia; Bag: Forever 21. Skirt: Saint Lauren Shorts: Jacket: Jason WuM Bag: Balenciaga Shoes: 31 Kenzo Shoes: Charlotte Top: Ba Clutch: Chanel Bag: Forever 21
Shorts: J Shoes: C Bag: Fo
FAKE OUTFITS FAKE OUTFITS
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dark romance The theme Dark Romance will become very appealing to the Women’s market, with the dull, morbid and edgy style. Dark Romanticism was one of the main themes in trend for the Fall/Winter 13&14 season. The theme has been a huge trend in recent and past years. Overall it´s s characterized by its dull and sometimes morbid, edgy fashion and style of dress. This trend is composed of delicate lace, rich velvet, feminine silhouettes, and flowing chiffon for a darkly brooding and beautiful look. Fabrics such as leather, velvet, chiffon, lace, and silk. The fabrics add a romantic, yet gothic appearance.
1. Dress: Akris ; Shoes: A.F. Vandervorst; Jacket: Dolce and Gabbana; Gloves: Ralph Lauren; 2. Dress: Dior; Shirt: Valentino; Shoes: Saint Lauren; 3. Dress: Zara; Shawl: Dolce and Gabbana; Shoes: Saint Laurent; 4. Dress: Valentino; Shirt: Guy Laroche; Shoes: Saint Laurent.
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day-off miami Androgyny has always been a source of interest and intrigue. But as society’s boundaries have changed, so too have the masculine-feminine boundaries blurred. From ambiguous sexual and physical attributes evolving to a more relaxed stance on gender-blurring fashion, we look at the changing face of androgyny. Embrace sneakers, slouchy pants, masculine tailored blazers and oversized shirts, because menswear for women has gotten even more effortlessly cool. It’s all about volume, layering, and an underlying attitude. In this case it was even more emphazise the relaxed mood with the use of swimsuits
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1.Pants: Vanessa Bruno; Top: Lisa Marie Fernandez; Jacket: Dries Van Noten; Hat: Laenus; Shoes: Dries Van Noten; Earings: Marni; Sunglasses:Thierry Lasry; 2. Swimsuit: Mara Hoffman; Coat: Vanessa Bruno, Socks: Dries Van Noten; Shoes: Marc Jacobs; Necklace: Tatty Devine; Hat: Tommy Hilfiger; 3. Pants: Alexander Wang; Swimsuit: Mara Hoffman; Coat: Stella McCartney, Shoes: Zoe Jordan; Hat: Shourouk; Bracelet: Shourouk; Earings: Akong London; 4. Pants: Theyskens Theory; Swimsuit. Blueman; Coat: Hermès; Necklace: Ek Thongprasert; Sunglasses: Stella McCartney; Hat: Shourouk; Shoes: Jill Sander.
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gERMAN EXPRESSIONISM The german expressionist cinema, was the arrival point of a research with the theme Art&Fashion. After analysing the work of the photographer Daniel Saanwald whose images are haunted and surrealistic, the most interesting choice seemed to be the german expressionist cinema, wich influnced largely his work. The main characteristics are the Black and White, the high contrast of the pictures, elongated shadows, and dramatic characters. In what concerns to the outfits, the main concerns were color (all black&white), and strange volumes that could seem distorted.
1. Pants: Balenciaga; Top: J.W.Anderson; Coat: The Row; Shoes: Phillip Lim3.1.; 2. Skirt: Alice+Olivia; Top: Zero+Maria Cornejos; Belt: Saint Laurent, Shoes:MiuMiu; 3. Pants: Givenchy; Top: Zero+Maria Cornejo; Coat: Edun; Shoes: Phillip Lim3.1.; Hat: SuperDupper; 4. Skirt: Tamara Mellon; Shirt: Haider Ackerman; Vest: Victoria Beckham; Shoes: Church´s.
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ELEMENTS mood The following outfits were made with the objective of creating a mood by mixing three diverse elements. The elements are: the 20´s and 40´s, Noir and Miami. So as it was referred in the previous chapter, the choose of the garments was made in order of these elements. The volumes of the 20´s with fluid and geometriche skirts, the squared shoulders of the 40´s, the stocky hat and wedge shoes, combined with a contrastant atmosphere Noir, with colorful prints from Miami lifestyle. Previously it is shown a composition of part of the wardrobe that was made for the project.
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1. Skirt: Givenchy; Swimsuit: Mara Hoffman; Jacket: Carven; Earings: Akong London; Hat: Lanvin; Clutch: Marni; Shoes: Alexander Wang; 2. Skirt: Givenchy; Top: Antonio Marras; Jacket: Victoria Beckham; Jewelllery: Halaby; Hat: Missoni; Clutch: Alexander Wang ; Sunglasses: Thierry Lasry; Shoes: Christopher Kane; 3. Skirt: Givenchy; Swimsuit: Caffe Swimwear; Coat: Fendi; Jewelllery: Erickson Beamon, Bag: Balenciaga; Sunglasses: Stella McCartney; Shoes: Stuart Weitzman; 4. Dress: Antonio Marras; Swimsuit: Mara Hoffman; Coat: Kenzo; Jewelllery: Cleison Roche; Bag: Valentino; Sunglasses: Blueman; Shoes: Barbara Bui.
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1. Midi Skirt: Antonio Marras; Skirt: Osklen; Swimsuit: Lisa Marie Fernandez; Coat: Marni; Earings: Marni; Ring:Roberto Cavalli; Hat:Comme des Garçons; Clutch: Jason Wu; Shoes: Marni; 2. Skirt: Dries van Noten; Swimsuit: Lenny Neimeyer; Coat: H&M; Jewelllery: Leivankash; Bag: Paula Cadermatori; Sunglasses: Antonio Marras; Hat: John Rocha,Shoes: Robert Clergerie 3. Dress: Jil Sander; Coat: Paul Ka; Earings: H&M; Hat: Kristina Dragomir; Sunglasses: Marni; Clutch: Marni; Shoes:Stuart Weitzman 4. Dress: Dries Van Noten; Jacket: Marni; Jewelllery: Scho; Hat: John Rocha; Sunglasses: Missoni; Clutch: Marni; Shoes:Chloè; 5. Skirt: Erdem; Jacket: Marni; Earings: Akong London; Necklace: Blueman; Sunglasses: Stella McCartney; Clutch: Roberto Cavalli; Shoes: Maison Martin Margiela; 6. Skirt: Donna Karan; Swimsuit: Blueman; Jacket: Louis Vuitton; Hat: Anne Demeulemeester; Sunglasses: Thierry Lasry; Clutch: Alexander McQueen; Jewelllery: Bijoux Heart.
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styling This work is a result from all the projects, the analisys and research of a concept/theme. In these projects it was possible to manage the creative process from an idea to its final realization- the photoshoot. In all of them the project included the atmosphere/ mood, the outfits, make-up and hairstyle, the atitude of the model, and the specific light of the photos.
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dark romance
Little black dress Through the analisys of the diverse basics, it was defined a specific basic, in this case the Little Black Dress , and a specific theme related to it. The construction of the project was the consequent step, with the creation of the inspirational mood for the photoshoot. The Dark Romanticism is known as “Gothicism or American Romanticism—is defined as a literary subgenre that suggests people are prone to sin and self-destruction”. The style originated mainly from the Victorian mourning era and was characterized by dark color clothing such as ruffled high collars, open lacy sleeves, and stovepipe hats.
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run girl, run! girly sport
This photoshoot started with the idea of making it outside of the studio. With this principle it was pretty quickly the decision of making something with movement, so it came up the idea of sport. Then the idea of sport became to simple and comum, so the idea of mix it with something different - girly from the 50´s. The project was the consequent step, with the creation of the inspirational mood for the photoshoot, which included sporty elements like snickers and socks and girly elements such as the pastel colors and the midi high-waist skirts.
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day-off miami!
masculine&miami Instead, this photoshoot started the creation of a Trendbook for the Fall/Winter 2013/14 collection. The trend Masculine/Tayloring was choosen among the diverse trends. The Theme Day-Off was thought with the idea of making a masculine more relaxed, out of work, not the commom business women with the suit. The sucessive idea was give it a little bit more color, so the idea of Miami came up in order to transforme the masculine in something more sporty and full of live. The inspirational mood was constructed with the traditional masculine and colorfull elements such as the swimsuits and accessories from Miami theme.
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