LinkedIn - being the only platform that allows organic reach at this moment - this should be added to your strategy if you are not using it already. Here you have 2 ways to make it: Create a page (you don’t need to have a verified email address any more) - don’t start a personal account, be professional, or go with a group if you know you have people that can support that kind of an effort by posting daily and invite others to join. Use maximum 3 # per post, but use them since you now have the opportunity to follow # and therefore you can reach new audience by just highlighting a word. Post at least 3 times per week, but remember - this is a professional platform - so the written content should be different than what you are using on Facebook. You can use the same visuals, but the copywriting should be on more a professional note. Think the content as a reason for people to follow: education, informative or did you know…? Stories - use them, they are a new tool and it will allow you to reach to new audiences.
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Ana M. Marin - Be a VPPR Rockstar
www.anammarin.net
