Digital-Out-Of-Home (DOOH) Market
Digital-Out-Of-Home (DOOH) Market by Format Type (Billboard, Transit, Street Furniture and Others), by Application (Indoor and Outdoor) and by End User
(Automotive, Personal Care & Household, Entertainment, Retail, Food & Beverages, Telecom, BFSI, and Others) - Global Opportunities Analysis and Industry Forecast, 2017-2023
Digital-Out-Of-Home (DOOH) Market
Digital-Out-Of-Home (DOOH) Market
The features of DOOH advertisement, such as cost effectiveness, creative approach, real-time user engagement, and procurement of large prospective customers drive its demand in the global market. The different customized solutions by the vendors increase their usability across various end users such as commercial infrastructure, airports, bus stops & subways, and others.
Rahul Kumar & Supradip Baul Research Analyst, Semiconductor & Electronics at AMR.
Oil Storage Market
Factors Contributing to Market Growth Digital-out-of-home is digital mode of advertisement. This is used to target large audience across various locations such as airports, subways, bus stops, commercial buildings and others. DOOH advertising increases brand recognition through large audience engagement in real-time.
In 2016, billboard segment dominated the market, in terms of revenue, due to increase in investment on huge investment on digital advertisements into various public places across various developed and developing nations.
Digital-Out-Of-Home (DOOH) Market
Market Segments
Type
Application
Billboard Indoor Transit Street Furniture Outdoor Others
Digital-Out-Of-Home (DOOH) Market
Dominating Segments • The billboard segment accounted for the highest share in 2016, growing at a CAGR of 12.80% from 2017 to 2023.
• Outdoor segment generated the highest revenue, accounting for $2,316.90 million in 2016. • Europe is expected to dominate the market, in terms of market share of 32.7%, during the forecast period.
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Digital-Out-Of-Home (DOOH) Market
Region Overview
• Geographically, the Digital-Out-Of-Home (DOOH) Market is segmented across North America, Europe, Asia-Pacific, and LAMEA. • In LAMEA dominated the Global Digital-Out-Of-Home (DOOH) Market.
• Asia-Pacific is expected to witness the highest growth rate from 2017 to 2023.
Digital-Out-Of-Home (DOOH) Market
Leading Players The report features a competitive scenario of the global DOOH market and provides a
comprehensive analysis of the key growth strategies adopted by major players. The key players profiled in the report include JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC NEC Display Solutions Ltd., Oohmedia!
Ltd., Broadsign International LLC, and Aoto Electronics Co. These players have adopted competitive strategies, such as innovation, new product development, and market expansion, to boost the growth of the market.
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According to a new report by Allied Market Research, titled, Global DOOH Market by Format type, Application type, and End User type: Global Opportunities Analysis and Industry Forecast, 2017-2023, the global DOOH market was valued at $ 3,639.30 million in 2016, and is projected to reach at $ 8,393.30 million by 2023, growing at a CAGR of 12.60% from 2017 to 2023. https://www.alliedmarketresearch.com/digital-out-of-home-DOOH-market
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