ana sofía gonzález avila PORTFOLIO 2O12
ana sofia gonzalez avila
objective
education
Specialize my studies in jewelry design. Work in an environment that continuously challenges my creativity and design skills. A place where I can learn in an everyday basis.
Graphic Design Tecnológico de Monterrey Business Incubator, Monterrey, México. Image development for the microenterprise LG travel. (09/2011)
B.S. Industrial Design with Honours Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM). May 2011, Monterrey, México.
Jewelry Design Laguna Sterling, Torreón, Coahuila, México. Intern in a silver jewelry workshop practicing jewelry making techniques. (06/2010)
Study Abroad Jewelry Design. Scoula Lorenzo de Medici (LdM). Florence, Italy. (01/2009)
professional experience
Date of Birth. May 29, 1988 Phone. +52 (81) 8010 8985 E-mail. sofia_gonz@hotmail.com From. Torreón, Coahuila Citizenship. Mexican/American Current Location. Monterrey, México
Graphic Design Revestimientos Porcelanite-Lamosa SA de CV, Monterrey, México. Working supporting the Development of New products department redesigning and implementing the new packaging image of several of the group´s brands. Supporting the Publicity department with graphic assitance for products. (08/2011) Packaging Development and Creation of New Products Revestimientos Porcelanite Lamosa SA de CV, Monterrey, México. Working as an intern in the Development and Creation of New Products department in a packaging redesign project for the ceramic tile products. (02/2011)
recognitions
“The art is in the streets” Exhibition of LdM students’ outstanding projects. Oyster, silver ring with pearl. Florence, Italy. (05/2009) Infoceram Mexican Northern’s Zone’s Society of Ceramics’ magazine. Publication of ITESM student’s ceramic projects. Folium, ceramic fruit bowl. (10/2008)
computer skills language skills interests
Photoshop • Illustrator • 3dMax • SketchBook Pro • Alias Studio Tools • Autodesk Inventor • Hypershot • InDesign
Spanish (first language) English (fluent/TOEFL 623 points) Italian (basic)
Furniture • Home Accesories • Ceramics Interior Design • Painting • Cooking • Packaging • Photography •Jewelry
folium October 2OO8 / ITESM, Monterrey
Folium was born in the search of a way to give thanks to nature. This ceramic fruit bowl is inspired in Cornupcopia and nature´s leaves, becoming a modern representation of abundance.
concept
form
publication
Laneko May 2O1O / ITESM, Monterrey
This table was designed for Tec de Monterrey’s Design Hall at Monterrey. Lanenko stands for “workplace” and improves the outside workplace for student designers at Tec.
users
students
design
nondesign
teachers
visitors
users
janitors
rest socialize expositions
eat rest socialize expositions
clean sweep pick-up trash
eat rest socialize expositions study work
eat rest socialize study work
sketching prototyping rendering
1
pull
2 3
sketch or
work
cut
4 toss
or
take
weemow
December 2O1O / ITESM, Monterrey
In this fast world, where time is so valuable, robots are becoming part of our lives to help us in an everyday basis. Considering people´s needs at home and with the collaboration of Robotic Engineers we created WEEMOW, a completely automatic landmower.
keywords
Automatic Safe Communicates Programable
cut
mobile
personas & scenarios were used to define the user’s needs. functions & image boards
communicate
waterproof
When the final design was stablished, this design was modeled CAD. The 3d model was later manufactured in a CNC router machine. The physical model was sanded and was used to make a fiberglass mold. With this mold the final fiberglass model was made. Finally, the prototype was painted and the electronic parts were added.
WEEMOW is a completely automatic landmower that revolutionizes the current landomowers. With the help of a GPS and sensors, it moves through the garden without the need of a person guiding. The user programs WEEMOW through a computer program and WEEMOW does the rest. It´s light communicates to the user what the robot is doing.
light indicator rest
mowing
battery level
Los Dukes
May 2O11 / ITESM, Monterrey
Today, delicious food is not enough. Design has to be implied. In association with Los Duke´s owner, we used design to bring a unique environment and service to this local Tex-Mex Monterrey restaurant. Creating a great place for the young people of today.
target group Young people 18 to 26 years old. People that like to live their independence, enjoy life, and party.
extened target group There’s two extended target groups. The first group are teens 14 to 17 years old that try to grow in a fast pace. The second group are young adults 27 to 32 years old that refuse to grow up.
quality fun
core values
taste marketing positioning
Final Concept Considering all the users, and learning about their lifestyles we found they had several needs in common, they searched for: fun and socializing, managing time, technology and taste. Taking these needs into account and the global trends we created a modern/country restaurant bar. We wanted Los Dukes to inspire a unique sensation to it´s users. We created this feeling by combining two oposites: the country look that would make users feel they travel back in time, and the mod-
ern tecnology that would link this concept to our times, making it atractive to all our target groups and the rest of our users (waiters, cooks, managers, etc.) Food Design Los Dukes does not only serve food, it interacts with the user and becomes part of their life. The food is marked to give food identity and make it unique. The packaging is designed to express what being at Los Dukes represents: fun, great taste, and “going back into time.¨
The furniture and interior design was created to reflect a modern wester feeling. The restaurant is designed to be interactive. There´s a “wall of fame” where clients can hang their picture taken at Los Dukes (or they can downolad it from internet). There´s also a wall of bottle caps, where clients can add their bottle caps consumed to leave their mark at Los Dukes and contribute decorating.
oyster
February 2008 / LdM, Florence, IT
Insipred in pearls´natural home, oyster creates a modern representation of pearls´ natural habitat. Combining one of pearls uses determined by humans, jewelry, and pearls´natural creator, oysters.
After a through investigation and form exploration oyster’s shape was defined the elaboration process started. The design was drawn into the wax using a compass to make sure it was symetrical. It was carved in hard wax and sanded until perfectly smooth. The model was casted using the lost wax technique. After the cast, the silver ring was filed and sanded to remove imperfections. The pearl was set into the ring. Finally, the ring was buffered and polished.
exhibition
iris
May 2OO9 / LdM, Florence, IT
This collection is inspired in Ferragamo’s Rainbow shoe. The designs are watercolour representations.
jewelry
sawed in sterling silver sheet beadings and handles added sanded I buffered & polished
earings
modeled in soft waxI casted in copper I soldered I buffered & polished
turquoise ring
earings
jewelry
casted in silver with cuttle bone technique I soldered filed I buffered & polished
pendants
pendant
ring
miscellaneous ceramic tile packages
Packages designed during and internship at Lamosa, one of Mexico’s more important ceramic tile manufacturers. They have already been approved and will soon be out on the market.
tequila package
miscellaneous re-traced camara
ring
perfume
miscellaneous sculpture
fiberglass bowl
wine cellar
miscellaneous refrigerator
Intelligent Ecological Refrigerator. Designed to save energy reducing the amount of cool that’s wasted by opening fridge doors. Has independent push-in doors made of smartglass, material that turns clear by touch.
mixer model