Kloss & Tierra Brand Book
K&T
Table of Contents
INTRODUCING KLOSS & TIERRA notable herbalists company mission target audience/competitors
LOGO DESIGN sketches refinement
BRAND SYSTEM color palette style elements typefaces
DELIVERABLES diy starter kit stationary online website
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Kloss & Tierra is a monthly subscription service who practice in holistic medicine specializing in the remedies of...
h
HEALTH
b
BEAUTY
e
EMOTION
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notable herbalists
MICHEAL TIERRA Doctor specializing in holistic medicine.
JETHRO KLOSS Doctor specializing in herbology.
HOLISTIC MEDICINE HERBOLOGY 3
OUR MISSION WE BELIEVE ONE CAN ACHIEVE OPTIMAL HEALTH BY GAINING PROPER BALANCE IN LIFE WITH THE USE OF HERBAL REMEDIES. BELIEFS Green Policy | Our materials are biodegradable as well as BPA-Free. Practice Herbalism | We believe our herbs will relieve your medical needs. Sustainable Packaging | Our packaging is made from renewable sources which we reuse. Organic Farming | We farm all of our products from start to finish for the best quality. Herbs With Integrity | Our herbs are groen with complete respect for the Earth.
is a form of healing that considers the whole person (body, mind, spirit, and emotions) in the quest for optimal health and wellness. is the use of plants for medicinal purposes, and the study of such use.
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TARGET AUDIENCE Our products have the potential to attract a large variety of people all who are interested in...
Living organic lifestyles Being health conscious Herb Gardening Hands on projects Being informed on ingrediants COMPETITORS Kloss & Tierra’s top competitors would be the companies who also sell organic, natural products for health, beauty, or emotion. Lush handmakes beauty and health cosmetics and Herbivore Botanics sells natural herbs and beauty products. As well as products, subcriptions services such as Nature Box would also be a competitor due to the organic lifestyle they promote.
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WHAT MAKES US DIFFERENT? We give you all of the supplies you need to make your own remedies, so you know what exactly is going onto and into your body for complete health assurance .
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LOGO SKETCHES EMBLEM
PICTORIAL
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While sketching, concepts were pushed to represent the company in a whole. A few key words were balance, infinity, organic, and health.
ABSTRACT
LETTERFORM
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REFINEMENT COMPUTER EXPLORATION
PERFECTING AMBERSAND
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FINAL PROGRESSION This diagram shows the emblem progress as it takes a little from each design to perfect the final mark.
The final emblem mark represents eternity balance with an infinity forced ambersand.
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BRAND SYSTEM COLOR PALETTE Simple, with an added burst of color to promote happiness & positive energy.
TEXTURE
kraft paper
color overlay
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filosophia TYPEFACES
FRANKLIN GOTHIC
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GRAPHICAL ELEMENTS
Color Band
PHOTOGRAPHY STYLE High contrast, black and white Overhead product shots
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DIY STARTER KIT DRIED HERBS Lemon Balm Leaves Cinnamon Sticks Baking Soda Himalayan Salt
ESSENTIAL OILS Chamomile Lemon Peel
TOOLS Acacia Wood Mortar Wood Pestle Measuring Spoons Bath Salt Jar
RECIPE BOOKLET Instructions on how to make the Citron Calm Bath Salt
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STATIONERY & WEBSITE CORPORATE MAILERS Stationery will be sent out to businesses for promotion and partnership.
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E HOME PAGE (above the fold)
MISSION PAGE
HOME PAGE (below the fold)
HOME PAGE 2
HOME PAGE 3
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