Portfolio by Anastasia
2018
Anastasia Rotua Turnip Jr. Art Director x Illustrator p. 085776197130 e. anastasia.turnip@gmail.com i.@tachioong
in BIODATA
WORK EXPERIENCES
Full Name DOB Nationality Language
2016 Graphic Designer Intern at Another Design Co
: Anastasia Rotua Turnip : Jakarta, 22 September 1995 : Indonesia : Bahasa, English
EDUCATION Bina Nusantara University Majoring Visual Communication Design Creative Advertising (2013-2017) SMAN 71 Jakarta
SKILLS Art Direction Illustration Graphic Design Advertising Digital Media Painting & Murals
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Advertising
2017 Jr. Art Director at Young & Rubicam Jakarta 2018
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27
Packaging Design
EXHIBITION 2015
Pameran Ilustrasi DKV CA Galeri R, Binus Syahdan Ultigraph 2015 Universitas Multimedia Nusantara Pameran Hari Pendidikan Nasional Galeri Nasional Indonesia Plaza Desain 2015: An.act.dote Art 1 New Gallery Jakarta
2016 SPEKTRUM by Arcolabs SPACE Gallery Jakarta 2017 Plaza Desain 2017: Esensi Qubicle Jakarta
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Campaign 360
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Illustration Work
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dex
Motion Video
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Various Illustration
2017-2018
Above the line
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advertising Series of above the line and digital advertising that I made from 2017-2018
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2017
Advertising
AQUA Reflection Sebastian Gunawan S/S 18
Scope Of Work: Art Direction Client: Danone AQUA Agency: Y&R Jakarta Creative Director: Anton Budi Art Director: Azharuddin, Anastasia
Campaign Key Visual for Aqua Reflection’s new packaging collection featuring Indonesian Famous Fashion Designer: Sebastian Gunawan.
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Campaign Key Visual
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2017
Advertising
AQUA Terima Kasih Indonesia
Scope Of Work: Art Direction Client: Danone AQUA Agency: Y&R Jakarta Creative Director: Anton Budi Art Director: Azharuddin, Anastasia Campaign Key Visual for Aqua’s new packaging collection featuring Indonesian Illustrators.
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Print Out of Home
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2018
Advertising
Pizza Hut Delivery Ramadhan Campaign 2018 01
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Scope Of Work: Art Direction
Creative Materials for PHD Ramadhan campaign 2018. The tricky part is we have to capture Ramadhan season while also promoting 2 different product: Big Box and My Box.
Client: Pizza Hut Delivery / PHD Agency: Y&R Jakarta Creative Director: Hendra Wangsa Art Director:Kristo, Anastasia
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01. Key Visual Flyer & Details
02. Print OOH
03. Station Neon Box
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2018
Advertising
Pizza Hut Delivery Revamp Funtastic Box Campaign 2018
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Funtastic Box is a PHD product targeting college student because of its affordable price. With 4 different toppings, we came up with idea to emphasize different personalities captured in Instagram Story.
Scope Of Work: Art Direction Client: Pizza Hut Delivery / PHD Agency: Y&R Jakarta Creative Director: Hendra Wangsa Art Director:Kristo, Anastasia
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01. Key Visual Flyer & Details
02. Print OOH
03. Box Sleeve Design
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4. Digital Activation
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2018
Advertising
UOB Bank Indonesia YOLO Card Campaign Launch 2018
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Campaign Key Visual for the new Credit Card launch by UOB: YOLO Card for the cool millennials. Eat, Play, Drink, Repeat is the DNA of this card.
Scope Of Work: Art Direction Client: UOB BANK Agency: Y&R Jakarta Creative Director: Lucky Susanto Art Director:Kristo, Anastasia Photographer: Himawan Sutanto
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01. Campaign Main Key Visual
02. Digital Ad
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2018
Advertising
UOB Bank Indonesia YOLO Card Campaign Launch 2018
https://www.youtube.com/watch?v=BYk6D4KUixI
Digital Video for the new Credit Card launch by UOB: YOLO Card for the cool millennials. Eat, Play, Drink, Repeat is the DNA of this card.
Scope Of Work: Art Direction Duration: 60 sec Client: UOB BANK Agency: Y&R Jakarta Creative Director: Lucky Susanto Art Director:Kristo, Anastasia Production House: Apollo
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Digital Manifesto Video
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2018
Advertising
UOB Bank Indonesia Revamp One Card Campaign 2018
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Main Key Visual for UOB One Card revamp campaign. The idea is ‘Family Goals’, by being a super parents that willing to do anything for their kids.
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Scope Of Work: Art Direction Client: UOB BANK Agency: Y&R Jakarta Creative Director: Hendra Wangsa Art Director:Kristo, Anastasia Photographer: Heret Frasthio
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01. Key Visual Series
02. Key Visual Series
03. Digital Ads
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2017-2018
Packaging Design
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packaging design Series of packaging design that I made from 2016-2018
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2018
Packaging Design
Aice Ice Cream Redesign Packaging
Scope Of Work: Art Direction On Going Project Client: AICE Ice Cream Agency: Y&R Jakarta Creative Director: Lucky Susanto Art Director: Anastasia Redesign Packaging for Aice Ice Cream. The previous packaging design was flat design so I tried to develop a fresh design with various pattern. The client also want to emphasize Asian Games elements as an official sponsor.
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Packaging Design
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2018
Packaging Design
Scope Of Work: Art Direction, Illustration Personal Project A personal project that I made recently. I personally have a big interest in Beauty Products. This packaging design was much inspired by vintage advertisement (around 1920s). The products come in two variants: Lily & Rosie. Two scents of flowers that represent the nickname of the two characters.
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Packaging Design
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2016-2017
Campaign 360
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campaign 360 Series of campaign 360 that i made in University from 2016-2017
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2017
Campaign 360
impi M r a t n a g n e P Senandung ct e j o r P l a in F y Universit
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01. Print Ad phase 1
02. Print Ad phase 2
03. Website
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2017
Campaign 360
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Senandung Pengantar Mimpi is a final university project that i made in 2017. It was inspired by Indonesian tradifional folk song / lullabies. In this modern era, many people have forgotten about traditional lullabies, that actually have a deep meaning and rich of moral values. This campaign want to encourages young parent to sing traditional lullabies to their babies and toddler before sleeping. 32
With 3 Song sample (Soleram, Butet, and Tak lelo ledhung), I made a series of illustration inspired by the song character and the meaning behind of the lyrics. I also develop a music video. For the promothion campaign, I trid to approach with both digital ( Facebook Interactive Chat, Social Media Activation, Website, etc) and conventional (print ad, offline activation, brochure).
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04. Music Video
05. Facebook Interactive Chat
06. Offline Activation
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2016
Campaign 360
A campaign project for Nissin Waffer. The purpose of this campaign is to highlight the 12 Flavors of Nissin Waffer. We use the ‘family’ and ‘flavor’ term to represent the whole campaign work, so that the target audiences (young women, mothers) can relate to the campaign. We use Personification to represent all the 12 flavors, and we divide them into 3 family categories. Check out our Instagram Page to see the rest of the series:instagram.com/nissinkeluargarasa
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Scope Of Work: Art Direction, Illustration University Assignment
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01. Print Ads
02. POP Design, Gift, Sample.
03. Social Media ativation
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2016-2017
Illustration Work
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illustration work Series of illustration commision work that I made from 2016-2017
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2017
Illustration Work
Aviary Hotel Artwork
Scope Of Work: Visual Art Client: Aviary Hotel Digital Studio: Another Design Co Creative Director: Steven DM Illustrator: Anastasia 38
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2017
Illustration Work
Hause Rooftop Artwork
Scope Of Work: Visual Art Client: Hause Rooftop Digital Studio: Another Design Co Creative Director: Steven DM Illustrator: Anastasia
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2017
Motion
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motion video
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2017
Motion Scope Of Work: Motion Video Duration: 5 mins Client: Bank Indonesia DKMP Office Art Direction, Illustrator: Anastasia Motion: Jona Satria
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2016-2018
Various Illustration
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various illustration Series of various illustration that I made from 2016-2018
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2016-2018
Various Illustration
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01. Inspired by Music Video
02. Plaza Design Esensi
03. Food & Ingredient
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thank you
Courtesy of Anastasia Turnip @2018