Anastasi C. Sharp +30 (694) 830 8873 | anastasisharp@yahoo.com PERSONAL STATEMENT Curious, creative and organized communications strategist. Academic and hands-on experience in crafting powerful, research-driven branded narratives and strategies for companies and nonprofit organizations. EDUCATION PhD, Communication and Media Studies Queen Margaret University, Edinburgh, United Kingdom • Research into marketing frameworks in the context of COVID-19 MS in Strategic Communication Columbia University New York, NY Research-driven Projects: • Budweiser communication plan to appeal to millennials • A global branding audit for WNYC • Public relations campaign for Boeing • International branding campaign focusing on India • Research findings project designed to increase listenership at WNYC Certificate in Digital Marketing, Customer Engagement, Social Media, Planning and Analytics Columbia University Business School & Emeritus Institute Online MA, Advertising Savannah College of Art and Design Atlanta, GA Client-supervised design projects: • Loyalty program designed for a movie theater branded from scratch • LEGO retail experience that bridges physical and digital blocks • Coca-Cola out of home branded experience • Design for a collaborative productivity app • Campaign designed to brand Land Rover as an autonomous car BS, Film Boston University Boston, MA
2021
2021
2019
2017
2015
EXPERIENCE Social Media / Communication Intern Present Mount Sinai Department of Psychiatry • Writing competitive communication planning and strategy documents • Writing copy for social media campaigns and initiatives • Designing marketing materials
5/ 2021-
Over
Event Planner / Marketing Coordinator 5/ 2021- Present Queen Margaret University • Created strategies and initiatives to promote COVID-related communication research events across Europe • Managed administrative tasks related to event logistics, guests, etc Communications Consultant, Columbia Capstone Project 9/20-12/20 SoundCloud, New York, NY • Created a digital communication and brand strategy to increase student subscriptions by 20% through Spring 2021 • Conducted original qualitative and quantitative research to reposition the company as the go-to music and artist discovery app for a young generation of listener-creators Promotional / Marketing Strategist Accessibility Modifications Solutions, Philadelphia PA • • • • • • • •
2018-Present
Raised company to number one in local search results in the accessibility category resulting in 90% of customers finding company via Google. Improved visibility of company listings, which I manage. 90% of our customers now find the company via Google. Achieved 5-star ratings on company pages on Facebook and Google through direct contact with customers Exceeded industry open rates for blog posts (an average of 15% compared to industry average of 4%) and email (25% compared to the industry average of 20%) Generated new business inquiries per week per platform via initiatives I introduced on Yelp!, Google Ads, and live chat. Created and generated content for company including blogging and the YouTube channel, whose traffic is 72% organic, which exceeds the amount of content our competitors create Initiated accounts and managed all content for the company on Instagram and Linkedin Reported directly to the CEO on all the above and generated content for her LinkedIn profile
VOLUNTEER EXPERIENCE Promotional / Marketing Strategist National Hellenic Student Association of America 2018-Present • Devised comprehensive communication campaign for fall 2018 convention that resulted in a 300% increase in attendance.
Promotional / Marketing Strategist Prolepsis Organization 2018-Present • Crafted communication / marketing plans to improve narratives for public health initiatives SKILLS
Digital copywriting, Content strategy, Design thinking, innovation, Business writing, Research and insights, Blogging, graphic design Software/Social Media Adobe Creative Suite (Working knowledge of Photoshop, Illustrator, InDesign, Premier Pro), Microsoft Office (Word, PowerPoint) Keynote, currently learning: Excel, WordPress, Google Ads, Google Analytics Languages English and Greek (bilingual proficiency) German (elementary proficiency) Website anastasisharp.com