Evaluation

The Campaign will be successful if there is an increase in sales and brand loyalty by a minimum of 8% in the next 5 months. Along with a 35% increase in sales for 1 of the 7 items available on our website. As well as an increase in social media and community engagement.

The Instagram account is currently at 1.5K followers and in five months we want to reach a minimum of 10K followers. As well as grow our TikTok presence and following. Lastly, we want an increase in the subscriptions to our website and newsletter, for updates and inspirational content for our users to consider this campaign successful.