MOBILE MUSIC ADVENTURE
BPI
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British Phonographic Industry
Along with British Phonographic industry, we want
and even internationally to spread the knowledge
to begin a new path towards a beautiful future
of everything that means to be an artist, to learn
in music. Nowadays, British songs are listened
and play music, for the greatest part of the music
all over the world, but without this continuously
universe. Our mission is to make this relatively not
growing industry the music would not have been
very known music, listened and appreciated by
so prevalent.
the majority.
Through our Mobile Music Centre we want to
It is not a museum, it’s an ADVENTURE that
inform and educate consumers about the value
our visitors will never forget. Our modern and
and importance of music, discover new talents,
interactive displays reinvents the desire for
inspire and change the future of those born with
knowledge and motivates the visitors to watch,
music in their souls.
listen and feel the music.
This musical industry should be brought to
“Music gives a soul to the universe,
light, because very few listeners of British music
wings to the mind, flight to the
know what is behind the musical notes and the
imagination and life to everything”.
history that laid the foundations of today’s music. Therefore we want to travel all over the country
Plato
The problem
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Another National Centre for Popular Music?
Trend setter of British Music
enjoyment
mobile
colourful
travel
joyful
modern Paul McCartney
1999
Based on our research, we concluded that the
fix that through our concepts and proposals. A
main problems that led to the failure of National
first step is to inform people that they are part
Music Centre opened in Sheffield are as follows:
of this industry and to show them how they can
The first issue was the futuristic architecture
decide the future of music. We want to take the
designated as a centre, but too modern for its time
“museum” on the field and travel, if music lovers
it was known locally as ‘the museum’, a term that
are not able to come to us, we go to them.
sometimes scares the enthusiasm of visitors. On commercial grounds, Sheffield was probably
people .Therefore, it proves that a mobile and
10 years behind other major cities in Britain
interactive centre brings people together from
and the uninspired location has brought to
different cities, where they can experience the
unexpectedly small number of visitors. In addition,
sound of music in a new and modern way.
it has been indicated that the absence of exhibits and the expensive price for 1999 (£21 for a family ticket) may have put visitors off.
-future events venues
Music speaks an universal language and connects
Together we will revolutionize how the public perceives the message, is nothing about glass display cases, tape, and “do not touch” signs, we
In 17 years the world has changed, in regards
invite visitors to participate in an interactive and
music we know what didn’t go well and we can
exciting journey with no barriers.
Life is one grand, sweet song, so start the music. Ronald Reagan
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N LISTE FEEL Y ENJO
C MUSI RE U T N ADVE N W O T IS IN
Good music travels everywhere...
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MOBILE vs. STATIONARY MUSIC CENTRE STATIONARY
Very typical of its kind
MOBILE
Unconventional and intriguing
Brings nothing new, it will be seen and
It could either be a recreational vehicle that
defined by some as “another museum”.
stops just for a few days in different places
In addition this kind of centre can be
or a mobile architecture completely portable
considered in contrast with the overall
which can be assembled in one location
vision that creates our Music Adventure.
for a longer period, this project presents a favourable outlook for the future.
Same place, same people
Festivals and music events
Such a centre will have a limited number
We could travel wherever music calls us,
of visitors and the chances of having
with festivals, concerts and other events
repeat customers decrease when the
where music lovers will participate in
place will always stay the same, even if it
such a way, the project will be better
is based in a good location.
known and gather more visitors.
It’s not accessible for everyone
Exciting moments
Often stationary museums are visited
Have you ever wanted to visit a museum
only by people who live in that city or
or attend an event, but did not succeed
tourists, but rarely by people passionate
because the location was too far
about music who travel long distances
away? Forget about it, now we come
just to visit the centre. For elder people
to you and we are ready to offer you an
and families with children long journeys
unforgettable experience.
might represent a barrier.
Simplicity is the ultimate form of sophistication. Leonardo da Vinci
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A strong identity Brand logo and name
Brand colours
MOBILE MUSIC
ADVENTURE Typeface
ANTRASTE
TypoGraphica Helvetica
Heading Subheading Body text
Brand promise The Mobile Music Adventure is a modern way to experience the sound and learn everything you are curious about.
Brand personality
We will produce these strong guidelines in order to create a powerful identity and an unique personality which underpins our brand, as the visual style is important to deliver our message. We strive to create a catchy design, to describe the experience which will remain unforgettable for visitors of all ages. We will also present ways of advertising through which we gather more visitors and even souvenir ideas to offer them an opportunity to remember us.
This is not just a possible logo it can be a structure for a mobile architecture.
What activities would you like to see in a music museum?*
*survey result
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instrume nts
Learn mus ic theory
Music histo ry
Meetings w musicians ith
Concerts
Karaoke
Try music
We learn by playing
Instrument description
Following the online questionnaire carried out to find the public perception about a music museum
Let’s play music
we learnt that this is more than just history and typical display cases. One of the most desired activity was the opportunity to play musical instruments by visitors. To perform this idea, we proposed to make a room that is surrounded by traditional musical instruments such as guitars, piano,drums and many more. In addition, museum staff should encourage the visitors to experience and play, also they will help anyone to learn some basic musical notes. By being playful we can create a memorable experience, especially for those that have never been in contact with a musical instrument, this can be a life change.
Interactive displays
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Interactive displays We want to experiment with new ways of engaging our audiences, particularly the millennial generation, which is more interested in social interaction, participation and self discovery than more traditional learning. This
concept
is
based
on
the
modernization of typical displays, in this way the information becomes more entertaining, accessible and intriguing.
MUSIC MOBILE TU RE N E DV
The admission ticket will have a particular
Admission ticket with free headphones
number dedicated to this game, each
and a special number for the game
number is linked to a British musician.
“Discover the artist�
This display includes two tablets,one of them shows information about the artist and the other one is interactive, the visitor can listen and watch a video of the artist. Each visitor will receive headphones that can be connected to our digital devices.
A
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Ad
ket c i t n o missi
Pitching document Anca Stan University of Chester 2016