Le Musse Du Vendee Globe

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448 People have traveled to outer space


50 People have completed this challenge


50.5%


Success Rate 5


44000 Km


This is the longest race in the world


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One of the last great human adventures




LE MUSテ右 DU VENDテ右 GLOBE


TABLE OF CONTENTS Introduction 15

History

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Branding

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Conclusion

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46° 29’ 50” N, 1° 47’ 0” W 14

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INTRODUCTION 15


“Time is a necessary factor to attain perfect harmony with one’s sailboat.” Philippe Jeantot Founder of the Vendee Globe

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Quite simply, it’s in the French DNA.

The Vendee Globe race is the longest race in the

during the year of the regatta, elementary school

world, and the only single-handed, non-stop sailing

students follow the racers progress as part of their

race around the world. It starts and finishes at Les

geography class curriculum. The event posts a

Sables d’Olonne. Considered one of the hardest races

website exclusively directed to kids (www.vendee-

to complete, with almost 50% of competitors unable

globe-junior.vendee.fr) so that kids can follow the

to finish, only 50 sailors have completed the race in

racers and watch videos.

the 22 years since its inception.

The Vendee Globe is an example of strength and

With 70% of all entries and every winner-to-date

determination. Despite the fact that more people have

coming from France, single-handed sailing has

been in space than have completed this race, being

become part of the French lifestyle. The Vendee

at the sea by yourself for almost 90 days, can be just

Globe is embedded in the French culture. In fact,

as challenging — not just physically but mentally as

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well. This museum will be a tribute to those brave men

along the shoreline of Les Sables d’Olonne at the start

and women that have survived the challenge and

of the last race, the museum will be appropriately

particularly for those that have died trying.

located at the Centre de Congrés des Atlantes in Les

The museum would offer a great interactive experience

Sables d’Olonne facing the starting line on the water.

for those passionate about sailing and for anybody

Environmental signage and billboards around the

that likes extreme sports and adventures. Other than

city will be key to inform the visiting public about the

inspiring more people to get involved in the sport, the

existence of the museum. Advertisements in major

museum will help to show how we can beat-the-odds

sailing magazines and on related websites will also

and achieve our goals if we adequately prepare and

be key to publicize the museum within the world

accept the challenge.

sailing community.

With more then 300,000 people visiting the race village annually, and almost half-a-million in attendance

LE MUSÉE DU VENDÉE GLOBE


ALMOST HALF-A-MILLION PEOPLE WATCHED THE START OF THE 2008/09 VENDEE GLOBE ALONG THE SHORES OF LES SABLES D’OLONNE

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HISTORY 23


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How it all begins

An official supplier of legends since 1989, this race

he wrote, “is a necessary factor to attain perfect

has captivated the maritime world and the public

harmony with one’s sailboat. We had to forget

in general, to the point where even the strongest

about stopping. A round-the-world race, without

superlatives seem unable to define it. The sea also

stopovers or assistance, such were the conditions

has its mythical summit, created twenty years ago

to reach the desired communion . For the first

by a sailor, two times winner around the world.

edition, we set off towards the unknown. None of

Philippe Jeantot bathing in the glory of his two victories in the BOC Challenge, the single-handed race around the world with stopovers, wished to go further with the idea of an adventure… “Time,”

the 13 sailors who crossed the starting line in 1989 had the experience of a solo journey exceeding 100 days.”.

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1989-1990

1992-1993

1996-1997

TITOUAN LAMAZOU

ALAIN GAUTIER

CHRISTOPHE AUGUIN

109 D 08 H 48’50”

110 D 02 H 22’35”

105 D 20 H 31’

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2000-2001

2004-2005

2008-2009

MICHEL DESJOYEAUX

VINCENT RIOU

MICHEL DESJOYEAUX

93 D 3 H 57’

87 D 10 H 47’55”

84 D 3 H 9’8”

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A Simple Idea

The course for the Vendee Globe illustrates the

One lap around the world non-stop

behind this major event. You sail around the world

straightforward nature and simplicity of the idea from west to east via the three major capes of Good Hope, Leeuwin and the Horn. There is a long slide down the Atlantic, the perilous voyage across the Southern Ocean with firstly the Indian Ocean and its crossed seas, then the Pacific Ocean, the world’s biggest ocean. Finally, there is the climb back up the Atlantic to head back to Les Sables d’Olonne, which marks the start and finish of the Everest of the seas.

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BRANDING 31


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The Logo The Horizon

The inspiration for the logo came from the point of view of the competitors of the race — being on open ocean for almost 100 days, the only view they have for 99% of the time is the horizon. Is the longest race on the planet, which also supports the idea of a long horizontal.

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The Colors Nature, technology and direction

Two tones of blue were selected: the light vibrant is

SKY BLUE

inspired by the sky, the deep purplish is the tone of open ocean waters. Black represents carbon fiber, the most used material in the boats. Red and green are the universal navigation light colors — red indicates starboard side (left) and Green port side (right).

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OCEAN BLUE


CARBON BLACK

RED STARBOARD

GREEN PORT

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36 BRUNO RETAILLEAU Directeur Général retailleau@mvg.org

LE MUSÉE DU VENDÉE GLOBE

Tél. : 02 51 96 20 86 175 Rue du Docteur Charcot 85100 Les Sables-d’Olonne, France


Identity System

The use of the Ocean Blue as the primary color emphasizes the direct relation of the institution with the ocean. The logo going from edge-to-edge reinforces the representation of the horizon and long duration of the race itself.

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“It’s so Simple! Tell anybody that a man who’s alone on a boat is going around the world. They got it. On top of that, there are albatross, icebergs and things that they read on Jules Verne in between, then you have the magic.” 38

Loick Peyron Skipper 1989/90, 1992/93 and 2008/09

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Promotional Posters and Ads

The use of full-bleed photos and landscape formats gives the openness of being in the middle of the ocean . For the posters , the idea was to emphasize the two biggest challenges of the race. The mental and physical side of racing — being alone as you travel around the world for almost 100 days without assistance or human contact.

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THREE OCEANS ONE SAILOR

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KITO DE PAVANT Group Bel 60 2008 Vendテゥe Globe Skipper

MVB .ORG

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THREE OCEANS ONE SAILOR

KITO DE PAVANT Group Bel 60 2008 Vendée Globe Skipper

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THREE OCEANS ONE SAILOR KITO DE PAVANT Team Foncia 2008 Vendテゥe Globe Skipper

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THREE OCEANS ONE SAILOR KITO DE PAVANT Team Foncia 2008 Vendée Globe Skipper

THREE OCEANS ONE SAILOR KITO DE PAVANT Team Foncia 2008 Vendée Globe Skipper

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BILLBOARD

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MAGAZINE AD

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A Virtual Experience

The website will incorporate the same concepts emphasized in the print materials and the museum exhibits — tr ying to depict the race from the point of view of the competitors. The full image background is adopted from the print promotional materials. The visitor will have access to video footage from all editions of the race, virtual exhibits, full profiles of all competitors and an online store. During the race years, the virtual visitors will be able to track the positioning of competitors as they move around the globe.


VISIT

MUSEUM

CALENDAR

“I think it’s even one of the last big human adventures.” Christophe Chabot 2008 skipper Copyright © 2011 Le Musée du Vendée Globe Inc. All rights reserved. Terms of Use • Privacy Policy

LE MUSÉE DU VENDÉE GLOBE

STORE

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VISIT

MUSEUM

CALENDAR

VISIT

STORE

MUSEUM

CALENDAR

VISIT

STORE

MUSEUM

CALENDAR

STORE

Our Galleries The Museum Membership

LOCATION + HOURS 175 Rue du Docteur Charcot 85100 Les Sables-d’Olonne, France Tél. : 02 51 96 20 86

THE 2000/01 EDITION

In theory, the Vendée Globe is an utterly simple affair. A sailing race around the world, for singlehanders, without any... view more »

In November 2000, in Les Sables d’Olonne, sailors and landlubbers all had the tragic memory of the previous edition of the non-stop singlehanded round the world trip on their minds... view more »

THE 1989/90 EDITION— A GREAT RACE IS BORN

Wednesday-monday: 10:00 a.m.-6:00 p.m. last ticket sale and entry is 4:45 pm.

THE 2004/05 EDITION

Les Sables d’Olonne, 26th November 1989. Thirteen skippers, all overcome by some powerful emotions, a subtle mixture of

Closed every tuesday and on january 1, and december 25 on not racing years.

ADMISSIONS General admission tickets may be purchased online or at the door. Adults: $20:00

it’s even one of the last man adventures.”

THE RACE

Seniors (over 65): $15:00 Students with valid I.D.: $15:00

apprehension and excitement, are busy on their boats... view more »

There were still men (and two women) for whom the non-stop solo round the world race was an adventure, but it was clear to them that they were

THE 1992/93 EDITION

no longer on the same level as the skippers, who had trained in closecontact sailing and tactical battles… view more »

In Les Sables d’Olonne, which had become the homeland for top single-handed yachtsmen, those, who were keen to enter for a second

THE 2008/09 EDITION

time, became the race favourites: Alain Gautier, Loïck Peyron, Philippe Poupon and Jean-Luc Van den Heede... view more »

Children ages 6-17: $12.00 Under age 6 free with adult admission.

On November 9th 2008, 20 navigators will set sails aboard their monohulls, heading towards the three great capes, marking the southern tips of the African continent, Australia and America... view more »

THE 1996/97 EDITION Fifteen entrants - plus the little pirate, Rapahaël Dinelli, who qualified

THE 2012/13 EDITION

too late, made up the starting list for this third edition of the race.... view more »

COMING ON NOVEMBER 2012

Christophe Chabot 2008 skipper

All rights reserved. Terms of Use • Privacy Policy

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Copyright © 2011 Le Musée du Vendée Globe Inc. All rights reserved. Terms of Use • Privacy Policy

Copyright © 2011 Le Musée du Vendée Globe Inc. All rights reserved. Terms of Use • Privacy Policy

VISIT PAGE VISIT

MUSEUM

CALENDAR

STORE

Our Galleries The Museum Membership

THE RACE / 1989-90 / 1992-93 / 1996-97 / 2000-01 / 2004-05 / 2008-09 A sailing race around the world, for singlehanders, without any stopover. That’s it. In theory at least, because beyond these words start great stories. Official supplier of legends since 1989, this race has impressed the maritime world and the public in general, to the point where even the strongest superlatives seem unable to define it. The sea also has its mythical summit, created 15 years ago by a sailor, two times winner around the world (BOC Challenge, with stopovers), who refused to rest on his laurels. Philippe Jeantot wished to go further, to give a new dimension to the world of maritime adventure… “Time, he wrote, is a necessary factor to attain perfect harmony with one’s sailboat. We had to forget about stopping. A round-the-world race, without stopovers or assistance, such were the conditions to reach the desired communion. For the first edition, we set off towards the unknown. None of the 13 sailors who crossed the starting line in 1989 had the experience of a solo journey exceeding 100 days” *.

Copyright © 2011 Le Musée du Vendée Globe Inc. All rights reserved. Terms of Use • Privacy Policy

MUSEUM MAIN PAGE MUSEUM THE RACE PAGE


VISIT

MUSEUM

CALENDAR

STORE

JANUARY / FEBRUARY / MARCH / APRIL / MAY / JUNE / JULY / AUGUST / SEPTEMBER / NOVEMBER / DECEMBER JAN. 15

JAN. 30

Michel Desjoyeaux Born 16 July 1965, in Concarneau, the French sailor, known for competing

Ellen MacArthur Dame Ellen Patricia MacArthur, DBE (born 8 July 1976) is an English sailor,

successfully in several long-distance single-handed races. He won the Vendée Globe race in 2000-01 and 2008–09, making him the only person

up until 2009, from Whatstandwell near Matlock in Derbyshire, now based in West Cowes, on the Isle of Wight. She is best known as a solo long-

to win that race more than once.

distance yachtswoman. On 7 February 2005 she broke the world record for the fastest solo circumnavigation of the globe, a feat which gained her international renown.

MEET A LEGEND NIGHT

JAN. 25

SCREENING

VISIT

MUSEUM

CALENDAR

STORE

CLOTHING / BAGS / OBJECTS / PRINTS

MEET A LEGEND NIGHT THERMAL HAT US$ 28.00

T-SHIRTS US$ 20.00

BUY

BUY

Racing Around Alone Racing Around the World Alone’ is the story of the 2008/2009 Vendée Globe race. 30 skippers embark on a quest to be the fastest to sail 27000 miles around the world, non stop, without assistance and alone on 60 foot

HAT US$ 25.00

sailboats.

WIND BRAKER US$ 67.00

BUY

Copyright © 2011 Le Musée du Vendée Globe Inc. All rights reserved. Terms of Use • Privacy Policy

BUY

Copyright © 2011 Le Musée du Vendée Globe Inc. All rights reserved. Terms of Use • Privacy Policy

CALENDAR PAGE

ONLINE STORE PAGE

“I think it’s even one o big human adventure Copyright © 2011 Le Musée du Vendée Globe Inc. All rights reserved. Terms of Use • Privacy Policy

With only a horizontal scroll, the virtual visitor will start on the home page and travel through the website until they return to where they started — a literal depiction of the race course, simulating a full lap around the world, starting and finishing on Les Sables d’Olonne, in France.

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The Vendee on the go

The iPad App will have three sections, The Race, containing information and facts about the race and it history; The Museum section where the user will find information about the museum, photos of the exhibitions, calendar of events, directions and contact information; and, The Skipper section, which will list all the sailors that have participated in the Vendee Globe, with information about their racing records, sailing career, nationality, photos and videos.

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MOVABLE GLASS WALL

WELCOME

FIRST EDITION

THE RACE

FORTH EDITION

FIXED GLASS WALL FIFTH EDITION

CONCRETE WALL THIRD EDITION

SIXTH EDITION

SECOND EDITION FULL SIZE REPLICA OF THE BOAT TICKETS ENTRANCE INTERACTIVE WALL

ABOUT THE BOAT

AUDITORIUM

STORE AND CAFE

RESTROOM

The Museum

The curved front face of the building is inspired by the shape of the sails on the boats, with external and exhibit walls made of glass, creating a very open and bright space simulating the perspective of the sailors on the open ocean. The movable curved walls on the floor plan were inspired by the waves and tide currents that the sailors encounter during their journey. The walls can be rearranged every time a new exhibit is introduced. The biggest focal point of the museum is the full scale boat model located in the center of the exhibits area, reinforcing the fact that the boat becomes the center of a competitor’s universe during the race.

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BOUTIQUE DE CADEAUX

TOILETTES

SORTIE

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All the signage of the museum is going to be done in carbon fiber, based on the high technology construction and materials used extensively on the hulls and equipment of the boats. the directional arrows are inspired by those found on a compass.

HOMMES

FEMME


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The Crew

The use of the red and green on the sleeves is based on the universal navigation light system, indicating the directional movement of the boats during the darkness. The crew (employees) will help the visitors navigate through the museum.

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trois océans on marin

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MEMBERSHIP

“I think it’s even one of the last big human adventures.” Christophe Chabot 2008 skipper

YES! SIGN ME UP MEMBERSHIP + BENEFITS: Membership Level includes a free subscription to our quarterly Members Basic Membership Individual and Membership $75 card* that grants free admission, discounts on Newsletter a Membership Dual Membership $125 educational and public programs, and a 10% discount in the Museum store. One Plus One Membership (1 adult and 1 child) $95 Family Membership (up to$75 4 members) $160 Individual Membership Family Premier Membership (up 6 members) $175 Students Membership (with valid ID)to$55 FriendMembership Membership $500 Seniors (over 65) $55

Dual Membership $125 Please print your name as (over you wish it to appear on the membership material. Dual Senior Membership 65) $95

Address

Friend Membership $500

City In addition to the General Membership benefits, Friend Members receive an State Zip Code additional 5% discount in the Museum Store, an autographed copy of a recent Phone Number publication, timed-entry tickets for 20 guests when accompanied by the Friend Email Member (Friend Member selects the times and dates for guests visits according to availability), and a limited edition Friend Member pin, and invitations to events,

Membership Payment

lectures, concerts, receptions, and openings. 175 Rue du Docteur Charcot

85100 Les Sables-d’Olonne, France There is an 8 ticket limit of Friend Member Guest tickets per day and a 20 ticket limit for Friend Member Guest tickets per year.

Member Name 1 Membership (1 adult and 1 child) $95 One Plus One Member Name 2 Member 3 Family Name Membership (up to 4 members) $160 Member Name 4

Family Premier Membership (up to 6 members) $175

PLease Send Your Completed Form to:

Memberships are fully tax deductible with the exception of Founding Memberships, Le Musée du Vendée Globe — 175 Rue du Docteur Charcot, 85100 Les Sableswhich currently have a Fair Market Value of goods and services estimated at $75. Fax 5511122233 or callcontribution 55111222888is tax deductible. Thed’Olonne, remainderFrance. of the Founding Membership


“I think it’s even one of the last big human adventures.” Christophe Chabot 2008 skipper

YES! SIGN ME UP Membership Level

Address

Individual Membership $75

City

Dual Membership $125

State

One Plus One Membership (1 adult and 1 child) $95

Phone Number

Family Membership (up to 4 members) $160

Email

Zip Code

Family Premier Membership (up to 6 members) $175 Friend Membership $500

Membership Payment

MEMBERSHIP BROCHURE

175 Rue du Docteur Charcot Please print your name as you wish it to appear on the membership material.

85100 Les Sables-d’Olonne, France

Member Name 1 Member Name 2

PLease Send Your Completed Form to:

Member Name 3

Le Musée du Vendée Globe — 175 Rue du Docteur Charcot, 85100 Les Sables-

Member Name 4

d’Olonne, France. Fax 5511122233 or call 55111222888

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“I have done lots of diferrent races, and all felt like a race, this had a big adventure to it, I didn’t realize what a massive challenge was just to finish.” Brian Thomson Skipper 2008/09

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THERMAL BOTTLE

MUG


CELL PHONE COVER

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CARRING BAG

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SPORT VISOR

HAT


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THERMAL HAT

WINDBREAKER

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A Piedce of History

The bags are going to be manufactured with old sails used during the previuos edition of the race, creating a unique, exclusive design and pattern for each bag.


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46° 29’ 50” N, 1° 47’ 0” W 74


CONCLUSION 75

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One Sailor Three Oceans

In theory, the Vendée Globe is an utterly simple affair. Its fundamental principles come down to a few sentences, compared to which even the roughest logbook would seem sophisticated. A sailing race around the world, for single-handed sailors, without any stopover. That’s it. In theory at least, because beyond these words, we find the magic of this adventure. Official supplier of sailing legends since 1989, this race has captivated the maritime world and the public—even the strongest superlatives seem unable to define it. Le Musée du Vendée Globe will create a great opportunity for everybody to experience a little and learn about the adventure of 1 IN 136.810.140.

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