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Ander Aramburu GarcĂa Industrial Design 2020
Curriculum vitae
Hi! I’m Ander,
an industrial design engineer, with experience as an innovation and strategy consultant. I have selected some of my best projects to show how I work and design. Thank you in advance for taking the time to read my portfolio. Hope you like it.
Ander Aramburu GarcĂa - Industrial Design Portfolio 2020
Work experience Senior innovation & strategy consultant Opinno / January 2020 Junior innovation & strategy consultant Opinno / August 2019 - December 2019
Academic Education Industrial design engineering and product development Tecnun - University of Navarre / May 2015 - June 2019 Entrepreneurship intensive course IESE Business School / January 2019
Internships Web page redesign Tecnun - University of Navarre / June 2016
.
Skills Adobe Photoshop
Rhinoceros
Adobe Illustrator
Microsoft Office
Adobe Indesign
Creo Parametric
Keyshot
Miro
Languages English - C1
Spanish - Native
French - B2
Basque - Native 3
Resume
Wh
Why I design The passion for creating products, services and solutions that improve people’s lives.
Ander Aramburu GarcĂa - Industrial Design Portfolio 2020
How I d
The methodo which ideas minimum via that can be tes
hy
How
design
ology through s turn into able products sted.
What
What I design The product & service design projects I have been part of.
5
Why I design
Design is the per which I respond t create solutions t impact, and there
Ander Aramburu GarcĂa - Industrial Design Portfolio 2020
rspective through to user needs, that generate efore, innovate.
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How I design Analysis
Research
Synthesize
Empathize
Defi
1. Empathize
2. Res
Understand the current situation of the stakeholders and their problem.
Ethnographic te on empathy an lead to involved understanding.
4. Define
5. Ideate
From the information gathered and scenarios discovered, the project design challenge is defined.
So as to generate as many ideas as possible, different cocreative techniques are put into practice.
Ander Aramburu GarcĂa - Industrial Design Portfolio 2020
Development
Ideate
Develop
fine
Communicate
3. Synthesize
search
echniques based nd observation d stakeholders’
After an analysis of all the insights gathered, users’ needs and pains are identified.
6. Develop
7. Communicate
Create a minimum viable product in order to test tangible and sustainable solutions.
Communication to transform products, systems and brands into stories.
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What I design
Innovation & Strategy Consultant
As an Innovation & Strategy Consultant in Opinno I have had the opportunity to work hand in hand and help some of the most important companies in the IBEX 35. I have carried out strategic, open innovation and business design projects applying different design and agile methodologies.
Ander Aramburu GarcĂa - Industrial Design Portfolio 2020
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What I design Product Design I understand product design as the discipline that creates a solution based on analysis, aesthetics, functionality, and ergonomics, generating impact on the user. During the entire design process, I focus on every small detail, as I believe that each one can make a big difference.
Selected project
Gazelle
Y O U R N E W WAY O F T R A N S P O R T.
The purpose of the project “Gazelle� was to improve the last 100 meters in the use of electric scooters. We understand those last meters as the circumstances where we have finished using the product and we have to transport and deal with it.
Ander Aramburu GarcĂa - Industrial Design Portfolio 2020
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What I design
Usage e
Analysis Usage environment: We studied the urban environment in the city of San Sebastian. We got to realise the difference between the users and the non-users, and concluded that: - Elderly people think scooters can be dangerous - The performance depends on the type of path - The number of bicycles is much larger
Field research: We decided to apply the following techniques: - Shadowing - Interviews - Day in a life
Field res
Potenti
The user: We carried out an ethnographic research to understand how the user interacts with the urban environment. The final user was considered to be someone who is going to use the electric scooter everyday on the way to work.
Define How might we... ...improve the fluency in the on/off interactions between the product, the user and the environment so that the electric scooter goes from being a simple way of transport to becoming a personal tool? Ander Aramburu GarcĂa - Industrial Design Portfolio 2020
- Young - Stunde - Comfo - Active - Trendy - Casual
Analysis
Empathize
Define
environment
search
ial user
Common user - Tech lover - Stable income - Sporty - Daily user
ent ort Seeker
l user
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What I design Development
Value pro
The developement process followed these steps: - Brainstorming - Value proposition canvas - Sketching - 3D Modelling - Prototyping - Rendering Once we analyzed a great number of options and ideas, we reached the conclusion of redesigning the first scooter that we analyzed. We focused the new product on 3 different improved aspects. The first one would be the folding system. Aware of the need for an easier and effortless mechanism, we decided to fold the scooter with the foot. The second, the hitch to maintain the product folded. We did not want the folding process to involve using the hands (to keep them clean) at any point. Therefore, we thought to implement a “snaploc� system. The third and last was the handlebar. We combined an ergonomic shape with an aesthetic design. With this new implementation, the user would be able to transport the scooter like a suitcase.
Ander Aramburu GarcĂa - Industrial Design Portfolio 2020
Analysis o
Analysis
Empathize
oposition canvas
of the previous scooter model
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Development
Define
What I design
Ergonomic. Intuitive. Sophisticated. Stop thinking about what to do with your scooter when you are not riding it: ‘Gazelle’ will adapt to you. An ergonomic handlebar, an easy and intuitive folding system, and a safe hitch to ensure the best user experience. Ride the streets, forget about everything else.
Ander Aramburu García - Industrial Design Portfolio 2020
Analysis
Empathize
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Development
Define
Communicate
What I design
Ander Aramburu GarcĂa - Industrial Design Portfolio 2020
Analysis
Empathize
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Development
Define
Communicate
What I design
Analysis
Empathize
Development
Define
Communicate
What I design Service design I believe every service must have a clear purpose, with the objective of helping the user during its use. The service needs to be clear, simple and intuitive.
Selected project
SGS
S A V E Y O U R E N E R G Y.
A collaboration with:
The purpose of the project “SGS” was to create an interface to motivate energy saving among Wattio users.
Ander Aramburu García - Industrial Design Portfolio 2020
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What I design
Wattio p
Analysis Wattio offers one of the best rated smart home systems. The purpose of the company is to transform houses into secure, comfortable and sustainable homes. We want to involve users to save energy with the Wattio system. There is a need to make energy saving original. The age range of the Wattio user: 25-45.
Ander Aramburu GarcĂa - Industrial Design Portfolio 2020
Analysis
Empathize
product / service analysis
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Define
What I design Development
Mind map
We decided to apply 3 different creativity techniques: - Mind map - User Personas - Plus Minus chart The results were the following 3 tabs:
Statistics: The raw data from the Wattio System in an easily accesible way. Check your consumption, change your bad habits and save as much energy as you can!
User pers
Gaming Compete with others on their energy savings and obtain points. Play against local houses or on the global level.
Store Redeem the points you obtained with the gaming tab. Use them to get discounts on Wattio and other products.
Ander Aramburu GarcĂa - Industrial Design Portfolio 2020
Plus Minu
Analysis
Empathize
p
Savings
Development
Define
Statistics WATTIO USER
Points
Gaming Discounts
sonas
EMMA 26 Psychologist Lives in a flat
us chart PLUS
MINUS
Savings
Simple & clear Personalized Optimization
Privacy
Gaming
Save more Education Competition
Number of users
Discounts
New users Motivation Save more
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What I design
Play. Control. Save. The 3 tabs are connected in order to give the user the best experience by saving as much energy as possible. The look & feel created by Wattio is maintained in these layouts.
Ander Aramburu GarcĂa - Industrial Design Portfolio 2020
Analysis
Empathize
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Development
Define
What I design Interface Design I understand interface design as the procedure of presenting information in a clear, logical and visually aesthetical way to generate impact on the user.
Selected project
TecnunDesign Blog THE DESIGN BLOG OF TECNUN
A collaboration with:
The purpose of the project “TecnunDesign Blog” was to revamp the previous design blog of the University of Navarre.
Ander Aramburu García - Industrial Design Portfolio 2020
What I design Analysis The Tecnun Design Blog did not have a high number of visits, and I had to analyse the reason why. I performed an exhaustive study with the aim of finding the cause of the problem. These are some of the areas I focused on:
Wireframe
Comm
Detect
Percentage of the visits Inspiration News Filmography
- Social M - Particip - Conten - Lack of
5% 10% 40%
45%
Readings
Ander Aramburu GarcĂa - Industrial Design Portfolio 2020
munication Strategy
Analysis
Empathize
Style
ted needs:
Main pain points:
Media pation of the students nt f continuity
- Bad quality images - Useless gadgets - Not dynamic - Obsolete
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Define
What I design Development New wireframe
New style
New sections:
Changes:
- Students & projects - Recommended designers - Design tips - Agenda - Contests
- Instagram style - Colorful - Dynamic - New logo
Ander Aramburu GarcĂa - Industrial Design Portfolio 2020
Analysis
Empathize
Development
Define
New communication strategy Changes: - New instagram account - Blog led by students - Weekly post - Available on any device
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What I design
New. Young. Current. The new blog obtained more visits from those who were regular users; moreover, it caught the attention of people that did not know about the blog. We can find information about events happening around San Sebastian, different design contests, activities and projects done by students, interviews and articles.
Clear and simple option bar.
Ander Aramburu GarcĂa - Industrial Design Portfolio 2020
Analysis
Empathize
Pictures get a transparency when the cursor is on them.
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Development
Define
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Ander Aramburu GarcĂa Industrial Design 2020