PACKAGING ALLIANCE HOW HYBRID SOFTWARE, GMG COLOR, AND SCREEN USA COME TOGETHER AND PRODUCE THE PERFECT DIGITAL WORKFLOW
EVERY LABEL HAS A STORY A lean workflow helps beer labels convey the image and experience of what’s in the bottle. For Church Street Brewing Company, as for many of the micro- or craft brewing companies, the label is a critical part of branding and marketing and a deciding factor for beer shoppers deciding which new beer to try or when seeking out a favored brew. Labels must be memorable and work across separate beer styles or flavors, and colors have to be consistent and accurately rendered on bottles, cartons, and cases, even when print runs are short and have demanding color requirements. Short runs of a mix of labels may amount to only a few hundred bottles at a time, but at the retail end every bottle must be clearly branded. Church Street Brewing Company looked to digital printing as an economical way to produce short runs of its labels while ensuring that colors and designs were of the highest quality and that the printing would stand up to the rigors of retail shelves and consumers’ refrigerators and coolers. They chose the Screen Truepress L350 UV inkjet press for its speed, range of substrates, image quality and durability. They backed it up with a solid native PDF workflow using PACKZ and PRINTPLANNER from Hybrid Software, as well as state-of-the-art color management from GMG Color.
GREAT PACKAGING
starts with a
GREAT WORKFLOW
FLEXIBLE PERFORMANCE FOR HIGH-QUALITY LABEL PRODUCTION Screen integrates Hybrid Software and GMG Color to make short-run, on-demand and custom-printed packaging accessible.
NATIVE PDF WORKFLOW AND EDITING SOLUTION
Handling the output end of this complete solution is the Screen Truepress L350UV Narrow Web Label printer driven by Screen’s EQUIOS Digital Front End.
Tight integration with GMG and Screen provides automation and optimal color quality. All prepress for the Church Street Brewing Company beer label starts with Hybrid’s PACKZ and PRINTPLANNER software.
Produce pressure sensitive labels on demand to deliver faster turnaround times than conventional printing processes.
PACKZ is the professional editor for the label and packaging industry. No more need for file conversions or the support of proprietary file formats. PACKZ reduces errors, simplifies file management and ensures consistent document content.
STREAMLINING COLOR MANAGEMENT GMG helps ensure accurate color in a PDF Workflow from Hybrid Software. Color management for the Church Street Brewing Company beer label includes two critical workflow functions. First is managing color on the Screen L350 press to ensure accurate color matching of the CMYK and Pantone® colors on the final label. Second is producing an accurate proof that represents the final product from the L350 before the label is printed.
THE RESULT An all-digital process that helps ensure labels are of the highest quality - with compelling colors and designs - that stand up to the rigors of both retail shelves and consumers’ refrigerators and coolers. When it comes to label production, optimizing efficiency - especially for short runs - requires a streamlined workflow and precise color management. It also requires a print engine with the flexibility to accommodate a wide range of substrates while delivering image quality and eye appeal that takes advantage of the three-foot effect. LEARN MORE AT WWW.FUTUREOFLABELS.COM
WWW.FUTUREOFLABELS.COM