The MKJ Creative Process
Phone: 215.997.2355
1. CLIENT/PROJECT INTRODUCTION
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2. PROJECT DISCOVERY
With every new client or new project for an existing client we take time to stop and gather the details and critical information needed to ensure excellent customer service.
Each project has unique needs and unique expectations from the client. Each project has nuances to the scope that must be understood. In the project discovery stage, the client and MKJ partner to discuss these needs and expectations to avoid confusion.
5. PROJECT DEBRIEF Depending on the size of the project, this can be an email, a brief call or a full meeting. As part of our ongoing commitment to authenticate customer satisfaction, we explore what we did that we should stop doing, what we did that we should continue doing and why. This conversation is what allows us to return to step 1 with confidence.
Our Process
3. CREATIVE PROCESS
Creative
At the heart of each project is an opportunity to improve or create a new piece of design that visually expresses an important message for our client. This is an opportunity for MKJ to satisfy our customer on a deep level.
Present New Creative
4. PROJECT COMPLETION All is going well. We are done with the creative piece and all are happy. But MKJ Creative still has work to do. We make sure that when the piece is released to the printer or the programmer, the I’s are dotted and the T’s are crossed. It is in this stage that our technical expertise shines. We do not rest until our client’s work is ready for the press or page.
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Using the insight gathered in steps 1 and 2, MKJ produces bold work that fulfills on the client’s expectation. The process of seeing new creative for the first time is exciting. We minimize anxiety by listening well in prior steps and providing a clear framework for revision.
Integrate Client Feedback
With each project, no matter how well the initial layout nails the design objective, new thoughts and ideas will come up just from seeing the completed layout. We work with our clients to integrate their feedback. Sometimes this process requires three rounds of iteration to ensure client satisfaction.