Let’s talk shop
Photographer pursues small business By Alli Kennedy If you see Emily Biggers’ work on Instagram or read her blog, it would be easy to assume she is working fulltime as a photographer and videographer. Biggers, a sophomore communication major with a concentration in digital media at Anderson University, is pursuing her degree while also pursuing her business: Emily Hannah Productions. Biggers’ enterprise is evidence that the days of having to save money to buy a storefront to begin a business are over. Social media marketing and communications have made starting a business accessible to nearly anyone. As a result, entrepreneurship is becoming a popular option for students while they are still in school.
“My classes have helped me gain more of a professional perspective on my business,” Biggers said. “While I am focusing on art, I have learned how to promote myself to my target market.” Biggers said classes such as video production have helped her learn her craft while running Emily Hannah Productions. She said her love for telling people’s stories through her business grew during projects where she could interview clients and shoot a video for different assignments. “I am doing homework, but I am also doing what I love at the same time,” she said. “It’s difficult at times balancing the two, but it’s definitely worth it.”
Emily Biggers edits photographs in the comfort of a coffee shop. The communication major’s photography business is evidence that the days of having to have a storefront in order to have a business are long gone. Photo by Alli Kennedy
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