HOOD PARK HAVEN, TELLURIDE HOOD PARK HAVEN, TELLURIDE
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DISCOVER WORLD’S MOST EXCLUSIVE HOMEOWNER COMMUNITY WITH CUVÉE DISCOVER THETHE WORLD’S MOST EXCLUSIVE HOMEOWNER COMMUNITY WITH CUVÉE Go big or go home. It’s all or nothing. They’re phrases that reflect a lifestyle that refuses to settle for anything but the very best. Driving a 1962 Ferrari 250 GTO in the Mille Miglia, for example, is the ultimate experience for classic sports car enthusiasts. Wearing a Richard Mille tourbillon chronograph is the goal of any contemporary watch collector. Uncorking a bottle of 1961 Château Pétrus is the dream of the discerning oenophile. And for the ultimate outdoorsman, there may be no greater accomplishment than scaling Mount Everest. A similar hierarchy exists in the world of luxury vacation homes and, simply put, Cuvée is the Mount Everest of that industry. More than 15 years ago, former tech titan Larry Mueller formed a private equity real estate fund raising over $150 million dollars, acquiring luxury homes across seven key destinations. Since then, Cuvée has become the world’s best in class luxury rental brand. “As homeowners ourselves, we build, own, and manage extremely sophisticated and high-value estates with rental home values between $8 and $80 million dollars,” Mueller explains. “Protecting, improving and monetizing real estate value and rental revenue is one of the foremost reasons we formed Cuvée.” Cuvée’s values are concentrated on a new standard: The Cuvée Standard. Every home within the brand’s rental collection defines luxury to an infinite degree. Meticulous by nature, Cuvée elevates every detail of the luxury vacation experience. With Cuvée, your home is part of an exclusive and boutique rental offering of the world’s best homes. With a carefully curated selection of global properties, your home is always considered a pillar of the brand’s portfolio, and offering your home through Cuvée is a testament to the unequivocal quality of the residence. What’s more, Cuvée delivers a six-star experience which yields above-market rental rates. “Our community is comprised of more than 3,000 ultra-high-net-worth families who stay Cuvée and attend our global events,” Mueller continues. “With an average rental rate of $9,000 per night, our Cuvée homes produce gross annual revenues ranging from $220,000 to $3.6 million, dependant on owner usage. That’s exponentially higher than the industry standard.” Indeed, Cuvée goes well beyond renting homes. “We are masters of creating and curating extraordinary journeys, milestone celebrations, and authentic experiences throughout the destinations we call home. As owners and property managers of ultra-luxury global estates—from beachside villas to mountain chalets and everything in between—we understand the complexity and personal care required for maintaining and enhancing your home,” Mueller offers. And because Cuvée always offers the highest quality rental homes, authentically curated experiences, and passionate staff, the brand drives substantially higher rental rates across its portfolio, increas-
ing the return on your home’s investment. Through Cuvée’s six-star services, superior positioning in the market, a significant investment in digital media, and a best-in-class sales and marketing strategy, the brand maximizes your rental revenue. “One of our primary policies is that rentals should not be about maximum occupancy, but rather, maximum return,” Mueller explains. “Our targeted approach focuses on discovering and connecting with ultra-high-net-worth families and communities through a best-in-class strategy, integrating digital marketing, accolade accreditation and media exposure, strategic and affluent partnerships, and luxury travel advisor consortia,” adds co-founder and COO Susan Farrugia. “This means that we are always driving awareness and qualified rental audiences to your home, investing thoughtfully in all channels to increase the return on investment.” As part of Cuvée’s exclusive property owner community, not only are you entrusting your property rental management to the best in the business, you’re also welcomed into the brand’s exclusive luxury lifestyle community with a host of supplemental benefits, including invite-only access to our global one-of-a-kind events and personalized curation of experiences when you’re enjoying your home.“Many of our owners bought their homes in large part so their friends and family could enjoy it and to occasionally donate to the charity organizations dearest to them,” Mueller comments. “This falls right in line with Cuvée’s own values and these are the ideal individuals for our community. We will take care of your guests just as if they are our own without additional costs applied.” Cuvée’s local Experience Curators are dedicated to you and everyone you invite to your home, including planning arrival and departure services, arranging private chef meals or restaurant reservations, and curating authentic experiences. Upon your arrival, personalized and bespoke hospitality awaits you, such as chef-prepared welcome hors d’oeuvres, your favorite food and wine, fresh flowers, and more. Comprised of an unmatched team who manage and enhance every detail to the Cuvée standard, within each destination the brand calls home it also employs talented experience curators, private chefs, housekeepers and property managers, each of whom is expertly trained. “In the hospitality world, employees - even those at the most luxurious five-star resorts - are often fleeting. In fact, many are seasonal, only staying with a property for 5-6 months. And in some cases, they’ve never visited the destination prior to their tenure there. Cuvée’s strategy is the exact opposite,” Mueller details. Far from seasonal staff or contract workers, these full time, hospitality career individuals are fully ensconced in the Cuvée culture and understand the unique needs and nuances of ultra-luxury travel. What’s more, they’re supported and led by Cuvée’s Denver headquarters staff and leadership who manage operations, accounting, sales, marketing, and interior design. “The difference this makes in the overall experience for you and your guests is astounding,” he finishes.
