WORKING STATION & EXECUTIVE ROOM

the WORKING SPACE we designed to have a comfortable feeling with modern touch. Light color domination is well mixed with leather and walnut wood accent. Subtle floor carpet tile pattern is selected to give more relaxing ambience.

NAME OF PROJECT LOCATION STATUS SCOPE TIME

: 2023 FASHION FESTIVAL

: TAIKOO LI SANLITUN, BEIJING, CHINA

: Approved Design Proposal

: Senior Designer @ HDG

: 2023

TAIKOOLI SANLITUN, in Beijing, China, is one of the most popular destination for fashion. Various well known fashion brands, mostly high-end brand, are open their stall in this shopping center. It has a unique design concept for retailer which mostly all of the lease area is a shopping arcade. Plaza and open-air alley are connecting each store rather than located in a big massive building.

LET’S FASHION FORWARD is a fashion exhibition that is annually held in Taikoo Li Sanlitun. 2023 concept is “FASHION FORWARD”. Forward logo, double triangle, represent the given concept. Based on our study, we also determined the colors selection. The main target of the event is gen z and millenial who likes to explore their fashion. Striking and Bold colors, i.e. Neon green, Pink, and Blue, are the ideas to present youth vibes.

Design transformation has to be focused on creating a well balanced proportion between the selected geometric and colors. Double triangle are metamorphose into a lot of different design component and features.